2015 TOP STARTUP COMPANIES AND VALUATIONS

• Box — $2.29 billion (synthesized from Sources 1 & 2)
• DropBox — $10 billion (synthesized from Sources 1 & 5)
• JIRA (Atlassian) — $3 billion (synthesized from Sources 1 & 3)
• Yammer — $1.2 billion (synthesized from Sources 1 & 13)
• Slack — $2.8 billion — (synthesized from Sources 1 & 4)
•  PagerDuty
• New Relic — $0.9 million (synthesized from Sources 1 & 6)
• SmartSheet — $75-80 million (synthesized from Sources 1 & 12)
•  Trello 
•  Marketo 
•  Prezi 
• Pingdom — $63.7 million (synthesized from Sources 1 & 8)

USEFUL INFORMATION

• Prezi Inc. makes an estimated annual revenue of $30 million and has acquired one company (Infogram in 2017).
• Marketo had a revenue of $209.9 million in 2015.
• Trello had a valuation of $425 Million in 2017 and was acquired by Atlassian
• Yammer was acquired in 2012 by Microsoft.
• PagerDuty acquired one company Event Enrichment HQ in 2015 and had a valuation of $1.8 billion at the time of IPO on April 10, 2019.

Research Strategy:

1. Box Inc.

• The ending year valuation for 2016: $2.1 billion.

2. Dropbox

• The ending year valuation for 2016: $3.3 billion.

3. Slack

• The ending year valuation for 2016: $3.8 billion.

4. JIRA (Atlassian)

• The ending year valuation for 2016: $5.7 billion.

5. Workday

• The ending year valuation for 2016: $1.29 billion. 

6. WebEx (Cisco)

• The ending year valuation for 2016: $1.1 billion. 

7. GitHub

• The ending year valuation for 2016: $2.0 billion.

8. Tableau

• The ending year valuation for 2016: $826.9 million.

9. New Relic

• The ending year valuation for 2016: $3.7 billion.

10. LucidChart

• The ending year valuation for 2016: $72.0 million.

11. Trello

• The ending year valuation for 2016: $425 million.

12. HipChat

• The ending year valuation for 2016: $148.5 million. 

STARTUPS

• Slack had a valuation of $5.1 billion by the end of 2017.
• Dropbox had a valuation of $10 billion by the end of 2017.
• DocuSign had a valuation of $3 billion by the end of 2017.
• GitHub had a valuation of $2 billion by the end of 2017.

RESEARCH STRATEGY

• Not to use Box because it had an IPO in 2015.
• Not to use Concur as it had an IPO back in 1998 and was acquired by SAP in 2014.
• To use Slack because it was still private in 2017 with a valuation of $5.1 billion.
• Not to use Zendesk because it had an IPO in 2014.
• To use Dropbox because it was still private in 2017 with a valuation of $10 billion.
• Not to use Meraki because it was acquired by Cisco in 2012.
• Not to use Linkedin because it had an IPO in 2011 and was bought by Microsoft in 2016.
• To use DocuSign because it was still private in 2017 with a valuation of $3 billion.
• Not to use ServiceNow because it had an IPO in 2012.
• Not to use GoToMeeting because it was acquired by Citrix in 2016.
• To use GitHub because it was private in 2017 and had a valuation of $2 billion.
• Not to use Workday because it had an IPO in 2012.
• Not to use NetSuite because it had an IPO in 2007 and was acquired by Oracle in 2016.

Findings:

#1 Login for StartUp Company: Zscaler

• Ending Year Valuation : $32,532,520, according to Yahoo Finance.
• Source for Valuation : https://www.businessinsider.in/slack-just-raised-a-whopping-427-million-to-become-a-7-1-billion-company-now-it-has-to-defeat-microsoft/articleshow/65490253.cms 

#2 Login for StartUp Company: Slack

• Startup Company/Platform (In order of appearance on Okta report) : Slack 
• Ending Year Valuation : $7,100,000,000, according to Business Insider.
• Source for Valuation : https://www.businessinsider.in/slack-just-raised-a-whopping-427-million-to-become-a-7-1-billion-company-now-it-has-to-defeat-microsoft/articleshow/65490253.cms 

Research Strategy:

• Microsoft Office 365 : Following the RC, Microsoft was not considered for inclusion.
• Workday : Following the RC, Microsoft was not considered for inclusion.
• ServiceNow : IPO of ServiceNow was launched in 2012 (much before 2018). Therefore, it was not considered for inclusion.
• Salesforce : Salesforce went public way back in 2004 and therefore was not considered for inclusion.
• G Suite : A product of Google, which launched its IPO in 2004. Therefore, GSuite was not considered for inclusion.
• Box : Box's IPO was launched in 2015. Therefore, the company was not considered for inclusion.
• Concur : Concur was acquired by the public company SAP in 2014, and therefore it was not considered for inclusion.
• SuccessFactors : Success Factor was acquired by public company SAP in 2011 and was therefore not considered for inclusion.
• Jive : IPO was launched way back in 2011 and therefore the company was not considered for inclusion.
• WebEx : WebEx was acquired by public company CISCO in 2007 and therefore was not considered for inclusion.
• Z Scaler's IPO was launched in 16th March 2018. 

• Sharepoint : A Microsoft product, hence not considered for inclusion following the RC.
• Slack : Slack went for an IPO on 20th June, according to Investopedia. Therefore, the company was considered for inclusion.
• Confluence : A product from the Atlassian group which went public in 2015 and therefore was not considered for inclusion.
• Cornerstone ONDemand launched its IPO in 2011 and therefore was not considered for inclusion.

FINDINGS

•  Slack is the only startup company in the top apps list based on the number of "monthly active unique users" in the 2019 Okta report.
• As per the search strategy below, the ranked list under the "monthly active unique users" in the 2019 Okta report section should reflect the apps with multiple logins from these users.
• Slack debuts its IPO in June 2019. This is several months after the Okta report finished its gathering phase, making it a startup company.
• Slack valuation for 2019 is $23 billion.

ESTABLISHED COMPANIES oN THE LIST

• The other companies in the list of the top apps with the most "number of monthly active unique users" are established companies already as their IPOs occurred prior to the data gathering period of this report.
• These established companies are then excluded from the response in the linked spreadsheet as they did not meet the criteria.

• Microsoft Office 365, Workday, and SAP and its related companies are considered as established public companies as per the research criteria.
• SAP bought Concur last 2014.
• SAP also acquired SuccessFactors last 2011.
•  Sharepoint is owned by Microsoft.

• ServiceNow's IPO happened in 2012.
• Salesforce's IPO happened in 2004.
• Google, the company owning GSuite has its IPO debut last 2004.
• Box's IPO happened in 2015.
• Cornerstone on Demand was launched to the public last 2011.
• Zscaler's IPO debuted on March 16, 2018. This is before the 2019 data gathering period of Okta's report, which made Zscaler already an established company at that time.
• Cisco, an established public company bought Webex into its organization in 2007.
• Jive went public last 2011.
• Confluence is from the Atlassian group. The company's IPO debuted last 2015.

RESEARCH STRATEGY