Location

• The city of Grand Prairie is in "the heart of the Dallas/Fort Worth Metroplex."
• It is minutes away from DFW (Dallas/Fort Worth) International Airport.
• The city is located in the United States with DMS latitude and longitude coordinates of 32°44'45.46"N,  96°59'52.01"W.

Demographics

• Grand Prairie has a population of 189,430 people.
• The residents of the city have an average age of 32.3 years. 
• The city's average household income is $59,863.
• Grand Prairie has a land area of 81 square miles.  
•  42.70% of the population is Hispanic, while 57.3% are non-Hispanic.

History

• Grand Prairie was founded by Alexander McRae Dechman, who bought 239.5 acres of the land and was incorporated as a city in 1909. 
• From 1910s, through 1920s, most businesses focused on water lines and street paving projects.
• The city installed its first water system in 1918.
•  In 1929, the Curtiss-Wright Flying Service opened, starting the city’s famous history of aviation.
•  In the 1940s, the population grew from 1,000 to 15,000.
• The city obtained its greatest single-year record in construction growth, with around "$12 million in building permits issued," in 1962.
• Grand Prairie was named one of the top seven cleanest cities by the Time Magazine in 1967. 
•  In 1997, 23 new companies opened, including Home Depot and Target.
•   In 1999, Grand Prairie was named the fastest-growing city for economic development in the Metroplex, and in 2008, its parks system earned the Best in the Nation title by the National Recreation and Parks Association.

ATTRACTIONS

Asia Times Square & Hong Kong Market

• Asia Time Square offers eastern goods, services, food, and festivals.
• The market has a "joyful atmosphere," and the Flower Festival held every Lunar New Year is a great get-together event.
• Asia Time Square has one of the greatest Asian grocery stores in the DFW metropolitan area.
• Hong Kong Market provides groceries, including fresh produce, meat, and live seafood, from several Far East countries with excellent customer service.

Epic Waters Indoor Waterpark

• Epic Waters is an 80,000 square-foot indoor waterpark opened in 2018.  
• The waterpark has a retractable roof, eleven waterslides, and an outdoor wave pool.
• Epic Waters is available for birthday parties, private rentals, and other events.

Lynn Creek Park & Marina

• Lynn Creek Park is located at Joe Pool Lake and offers boat ramps, group picnic sites, beaches, volleyball court, playground, restrooms, full-service marina, natural surface trails, and a driving range.
• Inside the park, visitors can dine in the Oasis Restaurant, a floating restaurant with lakeside views, food, drinks, and live entertainment.
• Visitors can also find the Big Kahuna Excursion Boat, the largest one in Texas, with a top deck and two slides.

GENERAL PERCEPTIONS

Residents

• In Niche, most residents (220 out of 569) have given a "very good" experience review.
• According to Niche, residents perceive a "small-town country feel" and agree that the city has many attractions and activities available, as well as many great improvements.
• Citizens that have lived there most of their lives have seen a lot of growth (more buildings) and expect to have great improvements.

Visitors

• According to a review, Grand Prairie is a great place for "family fun," where visitors can enjoy the outdoors in their many parks.
• According to another reviewer, it is a "great city" and recommends visiting the Epic Recreation Center, the Epic Waters Indoor Waterpark, and Ripley’s Believe It Or Not.
• A different reviewer states that the city "has lots of green spaces but also a lot more," and recommends visiting the Prairie Lights, Ripley's Believe It Or Not, Grand Prairie Premium Outlets, Uptown Theater, Verizon Theater, Loyd Park, Lone Star Park, and Lynn Creek Park.

RESEARCH STRATEGY