Occasions And Times - Buying Treats For Pets
Pet owners are most likely to buy their pet dogs and cats gifts during the winter holiday season. Other occasions when they are likely to spend on their pets include their pets' birthdays, adoption anniversary, Halloween and Valentine's Day.
OCCASIONS CELEBRATED BY PET OWNERS
- A survey by Trupanion shows that the winter holiday season is the most widely celebrated by pet owners with 71% of the respondents saying they celebrate this with their pets.
- This was followed by their pet's birthday, adoption anniversary, Halloween, and Valentine's Day at 61%, 43%, 39%, and 27% respectively.
Winter Holiday Season
- In 2019, consumers in the US plan to spend more than $5 million on their pets for Christmas.
- A survey shows that 95% of pet owners in the US plan to buy their pets a Christmas gift, most of which were willing to spend about $36 per pet.
- A survey conducted by PwC shows that pet owners in Canada spent an average of CA$65 on their pets over the winter holidays in 2018.
Pet Birthday/Adoption Anniversary
- According to a survey by the American Pet Products Association (APPA), 11% of dog owners and 5% of cat owners celebrate their pets' birthdays by holding a party.
- Thirty-six percent of these pet birthday parties cost between $20-$49.
- A survey by Rover in 2018 revealed that 1 in 3 dog owners in Canada would throw their pets a birthday party. 21% of these dog owners were willing to spend over CA$250 for their dog's birthday gift and 43% would take them out for a special meal.
- According to a survey by the National Retail Federation, about 29 million Americans plan to dress their pets up for Halloween. This is accounted for by about 20 percent of pet owners in the US, mostly millennials.
- An estimated $440 million was spent on Halloween costumes in 2017. Popular pet costumes from 2017 include pumpkin, hotdog, and bumblebee.
- In 2019, an estimated $647.9 million was planned to be spent by pet owners in the US on gifts for their pets on Valentine's Day.
- About 5.4 million pet owners in the US planned to buy their dogs gifts for Valentine's Day while 2.2 million pet owners planned the same for their cats.
- While more Americans planned to buy gifts for their dogs compared to cats, cat owners reported that they would spend more for their cats with an average household spend of $95.90 for them as opposed to the $81.56 for dogs.