Occasions And Times - Buying Treats For Pets

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Occasions And Times - Buying Treats For Pets

Pet owners are most likely to buy their pet dogs and cats gifts during the winter holiday season. Other occasions when they are likely to spend on their pets include their pets' birthdays, adoption anniversary, Halloween and Valentine's Day.

OCCASIONS CELEBRATED BY PET OWNERS

  • A survey by Trupanion shows that the winter holiday season is the most widely celebrated by pet owners with 71% of the respondents saying they celebrate this with their pets.
  • This was followed by their pet's birthday, adoption anniversary, Halloween, and Valentine's Day at 61%, 43%, 39%, and 27% respectively.

Winter Holiday Season

  • In 2019, consumers in the US plan to spend more than $5 million on their pets for Christmas.
  • A survey shows that 95% of pet owners in the US plan to buy their pets a Christmas gift, most of which were willing to spend about $36 per pet.
  • A survey conducted by PwC shows that pet owners in Canada spent an average of CA$65 on their pets over the winter holidays in 2018.

Pet Birthday/Adoption Anniversary

  • According to a survey by the American Pet Products Association (APPA), 11% of dog owners and 5% of cat owners celebrate their pets' birthdays by holding a party.
  • Thirty-six percent of these pet birthday parties cost between $20-$49.
  • A survey by Rover in 2018 revealed that 1 in 3 dog owners in Canada would throw their pets a birthday party. 21% of these dog owners were willing to spend over CA$250 for their dog's birthday gift and 43% would take them out for a special meal.

Halloween

Valentine's Day

Sources
Sources

Quotes
  • "The winter holiday season was the most widely celebrated among pet owners (74%), followed by a pet’s birthday (61%), pet’s adoption anniversary (43%), Halloween (39%), and Valentine’s Day (27%). Fifty-three percent of pet owners said they purchase gifts for their pet for the holidays, with dogs receiving 10% more gifts than cats. Other holidays were often celebrated with special food, and Halloween with costumes. Grooming "
Quotes
  • "Breaking mews! This year, American households plan to spend an estimated $647.9 million on gifts for their cats and dogs on Valentine’s Day."
  • "Although the number sounds huge, for at least some of these households, love doesn’t last fur-ever — it reflects a 21% decline of $175 million from last year, when Americans spent an estimated $822.9 million."
  • "Some 5.4 million households will shower their pet dogs with gifts, representing roughly 8.5% of all American households. "