Hotel room upgrade can increase hotel profit up to 35%, and customers pay an average of $11.16 additional cost for a room upgrade based on hotel prices in major US metropolitan areas
HOTEL UPGRADE PRICES
- The average additional cost for a room upgrade based on hotel prices in major US metropolitan areas in May 2019 is $11.16.
- Room upgrades are worth $7 to $25 in value, depending on the location and the hotel.
- Here are some example of hotel upgrade prices:
- JW Marriott in Las Vegas, NV: $124 for a king bed and $129 for a king bed with balcony — $5 value
- Crowne Plaza JFK Airport in New York, NY: $199 for a standard room and $224 for a deluxe room — $25 value
- Club Quarters Hotel in Philadelphia, PA: $144 for a standard room and $159 for a superior room — $15 value
- Boston Omni Parker House Hotel in Boston, Massachusetts: $157 for a standard room and $164 for a deluxe room — $7 value
- Hampton Inn San Francisco in San Francisco, CA: $149 for a standard room and $159 for a room with city view — $10 value
- Renaissance Orlando at SeaWorld in Orlando, Florida: $149 for a standard room and $154 for a room with pool view — $5 value
HOTEL EARNINGS FROM UPGRADES
- According to a study by a group of researchers from the University of South Carolina's Moore School of Business, room upgrade programs can increase hotel profits up to 35%. The study included 54 hotel properties in the US.
- Hotel guests are more likely to choose upgrades for both rooms and supplementary services. This demand for upgrades averages $25 per reservation; however, many hotels are not taking advantage of this revenue opportunity.
- A room upgrade is an effective form to generate incremental revenue. For example, two room upgrades that equate to an extra $60 per day per room will increase the hotel's overall revenue by $43,800 annually.