ObsessVR

Part
01
of six
Part
01

ObsessVR Company Overview

Obsess is an AR/VR experiential e-commerce platform. The technology does not require special equipment, and may be placed on a website. Their proprietary technology enables brands and retailers to serve 3D 360 shopping experiences on their websites, mobile apps and social channels via their 3D Commerce Cloud. The products can also integrate into mobile apps and social channels.

The spreadsheet containing the company overview may be viewed here.

HISTORY

  • "Obsess was founded by Neha Singh in 2017. They are located in New York. Obsess is a private company. There have been no changes in leadership nor have they been acquired or acquired any other companies.
  • Their customer list includes Levi's, Anheuser Busch, Tommy Hilfiger, Vera Bradley, Allison Mitchell, Terez, Carmen Sol, Noémie, and Samsung. The technology has been featured in multiple industry magazines. Obsess employees less than 10 employees.
  • Obsess was a finalist in the South by Southwest Pitch event in 2019.
  • For each retail partnership, they build entire 3D spaces from scratch in only two months. They use a patented mix of virtual and augmented reality.
  • “E-commerce must go from a database of information to something branded, memorable and engaging.” -Neha Singh

PRODUCTS

  • Obsess AR- AR Shopping Platform- This platform enables brand and retailers to create HD quality mobile AR shopping experiences. Customers can interactively view products, access digital information and media associated with in-store merchandising within the business' own app instead of a third party. Additional content may be provided to the customer. Multiple products may be compared side by side.
  • Obsess VR- This platform lets the business capture their store and transform it into a 360 virtual tour. No headsets or app downloads needed, this is accessible from the business site.

FUNDING

  • Obsess has received $775,000 in one round of funding from a pre-seed round on June 30, 2018.

CLAIMS

  • Obsess has the highest quality, and fastest performing platform for VR shopping.
  • Shopper engagement will increase.
  • Increased reach of retail stores since they are accessible 24/7.
  • Increased brand loyalty with the use of their distinctive format.

TEAM

Part
02
of six
Part
02

ObsessVR Competitors

Vertebrae, Qbit, EyeKandy, QuyTech, Augment, Marxent, AirCards, NEX Tech, and Subvrsive all offer AR/VR e-commerce platforms and can be considered competitors of ObsessVR.

Information for each company has been compiled in the attached spreadsheet.

Vertebrae

REASON FOR INCLUSION
  • Vertebrae has an end to end solution that lets retailers create, manage, distribute, and optimize the 3D & AR commerce experience. It can be used across all sales channels. The product can sync to the current catalog of the business.
  • The website may be viewed here.

Qbit Technologies

REASON FOR INCLUSION
  • Qbit Technologies is a Palo Alto boutique startup, specializing in AR development. They offer e-commerce solutions.
  • The website may be viewed here.

EyeKandy

REASON FOR INCLUSION
  • EyeKandy offers AR solutions for retailers. It enables them to place the product in their home and get a 360 degree view. Eye Kandy is a full service Augmented Reality Agency. Eye Kandy is located in the UK. They offer their Point & Place Augmented Reality Shopping Platform.
  • The website may be viewed here.

QuyTech

REASON FOR INCLUSION
  • QuyTech offers a virtual reality shopping app. They provide app development services in Android, iOS, AR/VR & AI/ML to startups & enterprises globally.
  • The website may be viewed here.

Augment

REASON FOR INCLUSION
  • Augment is a platform for 3D and augmented reality product visualization. They offer solutions for e-commerce, field sales, education, and more.
  • The website may be viewed here.

Marxent

REASON FOR INCLUSION
  • Marxent is the number one 3D commerce platform. They provide 3D predicting visualization and asset management for e-commerce. They offer an omnichannel design and the Marxent 3D Cloud.
  • The website may be viewed here.

AirCards

REASON FOR INCLUSION
  • AirCards creates augmented reality campaigns for brands. They offer out of home advertising, print marketing, magazine advertising, product packaging, and AR/3D e-commerce where the customer can view products in any environment.
  • The website may be viewed here.

NEXTech

REASON FOR INCLUSION
  • NexTech has the Aritize augmented reality platform. They offer plug and play AR on e-commerce websites, in-store shopping, along with an app NexTech also has AR livestreaming holograms, and the AR University for students and teachers.
  • The website may be viewed here.

Subvrsive

REASON FOR INCLUSION
  • Subvrsive has two products in the AR/VR arena. One is StoreVIz for store planograms and layouts. The other product is Lens.io. With Lens.io, the business does not need an app. The user can add product configurations, coupons, end extra experiences like games. The user can publish their entire product catalog using Lens.io.
  • The website may be viewed here.
Part
03
of six
Part
03

ObsessVR Competitors Overview 1

In column D-F, rows 4-9 of the attached project spreadsheet, information on the companies Vertebrae, Qbit Technologies, and EyeKandy has been provided. The company Vertebrae was founded in 2015, Qbit Technologies was founded in 2012, and Eye Kandy was founded in 2016.

KEY FINDINGS

  • Vertebrae has received $10 million in funding in one Series A funding round.
  • Products offered by Vertebrae include 3D asset creation & production, 3D & AR commerce, and Immersive analytics.
  • Qbit Technologies was founded by Mattia Crespi who is also the company's chief executive officer.
  • The company has received $180,000 in funding over three seed rounds.
  • EyeKandy is based in London, United Kingdom. The company serves major brands/retailers including Walmart, LG, Sony, and Tefal.

RESEARCH STRATEGY

To fulfill this request, we made use of first-hand sources such as the company website and LinkedIn pages. Regarding the information on the amount of funding received by each company, we made use of third-party website Crunchbase. We have updated the attached project spreadsheet with all the required information on the three companies.

Part
04
of six
Part
04

ObsessVR Competitors Overview 2

Columns G to I, rows 4 to 9 of the attached spreadsheet have been completed. QuyTech and Marxent have developed both AR and VR solutions for their clients. Augment focuses on developing AR solutions only.

SELECTED FINDINGS

RESEARCH STRATEGY

The funding history for QuyTech is not available in the public domain. To identify QuyTech’s funding history, we first examined the company’s profile on CrunchBase and other business databases which typically provides the funding history of companies listed on their databases. None of the databases examined have provided the funding history of QuyTech. Only other statistics such as estimated employee count and revenue are publicly available.

Next, we examined content published by QuyTech. An examination of the website and social media pages of the company such as Facebook, Twitter, and others did not provide the funding history of QuyTech. QuyTech has only published information about its capabilities and other general information.

Lastly, we conducted a press search for articles that talked about QuyTech. None of the articles examined talked about the company’s funding history. The articles have only mentioned the company’s achievements and other information not related to funding.
Part
05
of six
Part
05

ObsessVR Competitors Overview 3

Columns J to L, rows 4 to 9 of the attached spreadsheet have been completed. Aircards and Nextech AR Solutions focus on developing AR solutions only. Subvrsive has developed both AR and VR solutions for its clients.

SELECTED FINDINGS

RESEARCH STRATEGY

Nextech AR Solutions does not receive venture capital funding as it is a public listed company. The funding history for Aircards is not available in the public domain. To identify Aircards’ funding history, we first examined the profile of Great North Digital (parent company of Aircards) on Endole and other business databases which typically provides the funding history of companies listed on their databases. None of the databases examined have provided the funding history of Aircards/Great North Digital. Only information such as founding date and key contacts are publicly available.

Next, we examined content published by Aircards. An examination of the website and social media pages of the company such as Facebook, Twitter, and others did not provide the funding history of Aircards. Aircards has only published information about its services and other general information.

Lastly, we conducted a press search for articles that talked about Aircards/Great North Digital. None of the articles examined talked about the company’s funding history. The articles have only mentioned events that the company’s executives are attending and other information not related to funding.
Part
06
of six
Part
06

ObsessVR Slides Presentation

  • The findings from the completed ObsessVR overview and competitors project have been provided in the attached branded slides presentation.
  • The topics include Overview, History, Products, Funding, Claims, Team and Competitors.

Sources
Sources

From Part 04
From Part 05