Part
01
of one
Part
01
The number of followers for a male beauty vlogger fluctuates and may not be accurate if used in a print magazine. Looking for statistics or numerical facts (not having to do with current number of followers) about the top beauty vloggers. Examples: Number of followers James Charles had when he first got signed on to CoverGirl. The cost of the first beauty product James Charles worked on with CoverGirl. The year that Mario dedavinovik did something significant in his career (besides work with Kim Kardashian).
Hello! To answer your question, I first studied the context of the male beauty vlogger industry, then built a list of top male beauty bloggers by cross-referencing reports by Allure, Forbes and Influenster. These were published between 2016 and 2017, and were not themselves based solely on follower volume. I then listed male beauty vloggers (in no particular order) and the statistics that I found relating to them, categorized into "Online presence", "Value" and "Achievements".
OVERVIEW
The popularity and emergence of male beauty vloggers can be explained by several trends. One is that millennial men are more interested in beauty than men overall. According to GlobalData’s consumer research, 72% of millennial males believe their looks and appearance to be important to them, while 61% of millennial men prefer to be unique and stand out from the crowd. A report by Engagement Labs further states that millennial men are almost as likely as their female peers to discuss beauty and apparel brands. In addition, male millennial are 69% more likely to be influencers in the beauty category, and 47% more likely to be influencers in the retail/apparel category. As a consequence, business analytics firm Marketing Charts believes that it could prove lucrative to engage with this emerging consumer demographic.
JAMES CHARLES
ONLINE PRESENCE
— Charles had 400,000 followers on Instagram and over 147,000 subscribers on his YouTube makeup tutorial channel as of October 2016.
— He had 3.2 million followers on Instagram and over a 2.7 million subscribers on his YouTube makeup tutorial channel as of February 2018.
VALUE
ACHIEVEMENTS
— Charles promoted CoverGirl's So Lashy! BlastPRO Mascara in November 2016. The retail price of So Lashy! is around US$8 as of February 2018.
Patrick Starrr
ONLINE PRESENCE
— He had 3.6 million followers on Instagram as of November 2016.
VALUE
ACHIEVEMENTS
— Starrr released a range of eye, lip and face products in collaboration with MAC Cosmetics in November 2017. Their retail prices ranged from US$17–US$32.
Thomas Halbert
ONLINE PRESENCE
— Halbert surpassed the 25,000 subscriber mark on YouTube in March 2016.
VALUE
Gabriel Zamora
VALUE
ACHIEVEMENTS
— Zamora was one of 9 beauty influencers chosen for a MAC Cosmetics collaboration. The product was the MAC Gabriel Zamora limited edition eye shadow released 20 April 2017 at a retail price of $17.50 for 0.10 ounces.
Manny Gutierrez
VALUE
ACHIEVEMENTS
— Gutierrez is one among 3 men and 10 people overall on Forbes' 2017 list of top beauty influencers.
— He starred in a video campaign for the brand's launch of Maybelline Volum' Express® The Colossal Big Shot™ Waterproof Mascara, which retails at US$8.49.
Jeffree Star
VALUE
ACHIEVEMENTS
Wayne Goss
VALUE
— Goss' estimated monthly earnings from YouTube are US$1.1k–$17.1k.
— His estimated yearly earnings from YouTube are US$12.8k–US$205.5k.
ACHIEVEMENTS
— His 2012 tutorial on how to highlight and contour like Kim Kardashian has accrued over 11 million views as of February 2018.
Alex Faction
VALUE
Mario Dedivanovic
Dedivanovic is not a beauty vlogger but a beauty blogger and teacher in real-life tutorials. He is not active on YouTube, having last uploaded a video 6 years ago. I have included him due to his popularity on Instagram, and as a celebrity make-up artist.
ONLINE PRESENCE
— His offline makeup Master Class began with 20 attendees and attracted around a thousand in January 2017.
ACHIEVEMENTS
— The limited edition Mario Dedivanovic x Anastasia Beverly Hills Master Palette retailed for $45 when first released on 28 September 2016 at anastasiabeverlyhills.com. It sold out in 2 days on this website.
Conclusion
Much of the information I found tended to still be related to follower, viewer or subscriber volume. I therefore included some of such information with their respective time stamps, and some qualitative information on each vlogger or influencer's key achievements.
As a final note, consider that the beauty influencer space is likely to be highly dynamic in order to keep in step with the fast-moving trends it creates or follows. Therefore, it should be considered that people for whom time-stamped statistics and online articles can be found may have had significant influence at the time, or at present, but not necessarily in the long-term.