Norway Digital Banking

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01

English Usage: Norway

English is used by 840 million Norwegians as a second language and is seen as the universal language of business in these times. As such, we see that English is highly used both in business and media advertising in Norway. We have examined this in more depth below.

ENGLISH IN THE GENERAL POPULATION


ENGLISH IN BUSINESS


ENGLISH IN ADVERTISING OR MEDIA


RESEARCH STRATEGY

To conduct our research to find the prevalence of English being used as a first or second language in Norway we visited news and press articles, government and scholastic websites, and the web pages of language service experts.

To find how widely English is being used in the general population of Norway we first visited language experts K-International who gave us the population of Norwegians speaking the language. We further visited blog websites Fluent in 3 Months, and Life in Norway, who provided us with additional insights about the prevalence of English in the general Norwegian population.

In searching for the prevalence of its use in business we visited press articles posted on Santander Trade, Times Higher Education and by language specialists at Speak Lab. Although we were not provided with quantitative information about the prevalence of the language in the business sector we were provided with general trends experienced. Visiting further sources, including Forbes, Speak Labs, and the NDLAS, no quantitative representation of the use of English for business in Norway was found. This quantitative information may not have been available due to the wide array of business done in Norway, both nationally and internationally. As a result, one would not be able to grasp an actual number value depicting the use of the language in the sector. We however can infer from the given information that local Norwegian workforce labor is conducted mostly in Norwegian language whilst bigger business is conducted mostly in English.

The prevalence of the use of English in advertising and media in Norway was found through visiting language experts Cappelen Demm, government website of the NDLA (National Digital Learning Arena), and news articles found on Daily News, and Forbes. These sources provided us with general trends in the use of English in the media in Norway. They, however, didn’t provide any quantitative data highlighting the actual valued prevalence of its use. In the further sources examined such as The Higher Education, Fluent in 3 Months, and Life in Norway, no quantitative data for the use of English in Norwegian advertising was found. This may have been as a result of the vast spread of media in this day and age. From web media, social media and live media there are too many avenues of exposure to English based media to develop a numeric comparison of its use in Norwegian media. We, however, found that printed media in Norway are predominantly seen in Norwegian languages, with a few English translated sources available in print but mostly available online.
Sources
Sources