North America "Influencer" Market Spending

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Influencer Market : Companies

After conducting extensive research, we could not find the number of companies that have open job positions for influencers and the vertical each company fits into, as the information is not publicly available. However, we found that a total of 112,435 people in North America (the United States and Canada) on LinkedIn have the term "influencer" in agencies or brands, as part of their job title. This research brief contains further details of our findings.

INFLUENCER MARKET — COMPANIES

  • A total of 112,435 people in North America (the United States and Canada) on LinkedIn have the term "influencer" as part of their job title in agencies or brands.
  • There are 316 or fewer companies that have open job positions for influencers in North America.


THE NUMBER OF OPEN JOBS ON DIFFERENT JOB SITES

  • There are 301 open job positions on Glassdoor for influencers in the United States, while 15 influencer job positions are available in Canada.
  • The number of open job positions on Indeed for influencers in the United States is 236, while 14 jobs for influencers are available in Canada.

OTHER FINDINGS

  • A total of 29,556 people in North America (the United States and Canada) on LinkedIn have the term "influencer" as part of their job title in the marketing and advertising industry.
  • On LinkedIn, 3,831 people in North America (the United States and Canada) have the term "influencer" as part of their job title in the computer software industry.
  • A total of 4,095 people on LinkedIn in North America (the United States and Canada) have the term "influencer" as part of their job title in the internet industry.
  • A total of 4,621 people on LinkedIn in North America (the United States and Canada) on LinkedIn have the term "influencer" as part of their job title in the information technology and services industry, and 11,027 people in the public relations and communications industry.

RESEARCH STRATEGY

Your research team began by looking for information on the number of companies that have open job positions for influencers on the LinkedIn website. The team, however, did not find any useful results from this search. The team thought that this strategy might work, as companies usually post the job positions for which they are hiring on this site.

Next, the team searched the Indeed website and found the number of job openings for ‘influencers’ in the United States and Canada. However, there were was no information on the number of companies that have such open job positions. The aim behind this strategy was to use the search/advanced search filters to obtain the relevant results, but the industry and company option in this strategy did not materialize. Your research team also looked for information on the Glassdoor website. Even though this strategy gave the number of job openings for ‘influencers’ in the United States and Canada, information on the number of companies that have open job positions could not be ascertained. This strategy did not work as the team's search was met with subscription prompts.

Lastly, the team looked for reports and articles from the influencer industry. The team searched sites such as the Influencer Marketing Hub, and InfluencerDB, among others. This strategy did not work, as the team only obtained information on the benchmark report, social media platforms, etc. The team thought that this strategy might work as employment opportunities are usually released alongside industry reports publish about employment in the sector.


CALCULATIONS — Companies That Have Open Job Positions For influencers in North America:

Due to limited data on the number of companies that have open jobs in North America, we have carried out the following calculations with some assumptions to submit proxy data.
Assuming that the available influencer jobs on Glassdoor for the US and Canada constitute the total open jobs for influencers in North America and that a different company gives each job, the total job positions for influencers in the region is derived as:

Open job positions for influencers in the United States = 301 jobs.
Open job positions for influencers in Canada = 15 jobs.
Total number of open job positions for influencers in North America = (301 + 15) = 316 jobs.
We made these assumptions due to the limited information available on Glassdoor.

Therefore, 316 companies have open job positions for influencers in North America.


Sources
Sources