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## Nordea, SEB: Audit, 2

This report details the information found for Nordea Sverige's Facebook, Twitter, and YouTube pages and SEB's YouTube page.

### Nordea Sverige's Facebook page

- Nordea Sverige's Facebook page has 127,326 followers.
- Nordea Sverige's Facebook page averages 2.3 posts per week in 2020.
- Nordea Sverige's Facebook page has an average engagement of 191 per post in 2020.
- Nordea Sverige's Facebook page averaged 3.75 posts per week in 2019.
- Nordea Sverige's Facebook page had an average engagement of 48.84 per post in 2019.

### Nordea Sverige's Twitter Page

- Nordea Sverige's Twitter page has 7,826 subscribers.
- Nordea Sverige's Twitter page has an average of 2.67 tweets per week in 2020.
- Nordea Sverige's Twitter page has an average engagement of 2.25 per tweet in 2020.
- Nordea Sverige's Twitter page had an average of 5.21 tweets per week in 2019.
- Nordea Sverige's Twitter page had an average of 1.97 engagements per tweet in 2019.

### Nordea Sverige's YouTube Channel

- Nordea Sverige's YouTube channel has 3,160 subscribers
- Nordea Sverige's YouTube channel averages 0 posts a week in 2020.
- Nordea Sverige's YouTube channel has an average engagement of 0 in 2020.
- Nordea Sverige's YouTube channel averaged 1.07 posts per week in 2019.
- Nordea Sverige's YouTube channel had an average engagement of 1.54 per post in 2019.

### SEB's YouTube channel

- SEB's YouTube channel has an unknown number of subscribers.
- SEB's YouTube channel has an average of 0 posts per week in 2020.
- SEB's YouTube channel has an average engagement of 0 per post in 2020.
- SEB's YouTube channel had an average number of 1.38 posts per week in 2019.
- SEB's YouTube channel had an average engagement of 0.54 per post in 2019.

### Research Strategy

To determine average engagement for Nordea Sverige's Facebook page in January 2020, the number of likes and comments (1335) was divided by the total number of posts (1335/7 = 190.71= ~191).

To determine average post frequency for Nordea Sverige's Facebook page in 2019, the months of January, June, and December were utilized to get a spread of the year. There were a total of 49 posts. To determine how many posts per week, the average number of weeks per month (4.35) was multiplied by 3 (for January, June, and December), resulting in 13.05. The number of posts (49) was then divided by the average number of weeks (13.05) to find the number of posts per week (3.75).

To determine average engagement per post on Nordea Sverige's Facebook page in 2019, the number of likes and comments from 10 posts in January, June, and December 2019 were gathered. That number was divided by the number of posts from that month, as follows.

January 2019 (618/14) = 44.14

June 2019 (874/18) = 48.55

December 2019 (915/17) = 53.82

These totals were added together (=146.51) and then divided by 3 to find the average of 48.84.

To determine the average number of engagements per tweet in 2020 on Nordea Sverige's Twitter page, the total number of likes and replies (18) was divided by the number of tweets (8) to find 2.25.

To find the average number of tweets per week for Nordea Sverige's Twitter page in 2019, the average number of weeks in a month (4.5) was multiplied by 3 (for January, June, and December 2019) to find 13.05. The number of tweets (68) was then divided by the average number of weeks (13.05) to find 5.21.

To determine the average number of engagements per tweet in 2019 on Nordea Sverige's Twitter page, the number of likes and replies for 10 posts in January, June, and December was divided by the number of tweets, as follows.

January 2019 (61/25) = 2.44

June 2019 (40/27) = 1.48

December 2019 (32/16) = 2

That total (5.92) was then divided by 3 to find an average of 1.97.

To find the average number of posts per week for Nordea Sverige's YouTube channel in 2019, the average number of weeks in a month (4.5) was multiplied by 3 (for January, June, and December 2019) to find 13.05. The number of posts (14) was then divided by the average number of weeks (13.05) to find ~1.07.

To find the average number of engagement per post on Nordea Sverige's YouTube channel, the number of "thumbs up" and "thumbs down" were tallied along with the number of comments. That number was then divided by the number of posts as follows.

January 2020 (0/0) = 0; average of 0 engagements per post in 2020

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January 2019 (13/8) = 1.63

June 2019 (1/3) = 0.33

December 2019 (8/3) = 2.67

These totals were added together (=4.63) and divided by 3 (January, June, December 2019) to find 1.54 average engagements per post in 2019.

The number of subscribers to SEB's YouTube channel could not be determined as it is not visible on their page. The user may have that information set to private.

To find the average number of posts per week for SEB's YouTube channel in 2019, the average number of weeks in a month (4.5) was multiplied by 3 (for January, June, and December 2019) to find 13.05. The number of posts (18) was then divided by the average number of weeks (13.05) to find ~1.38.

To find the average number of engagement per post on SEB's YouTube channel, the number of "thumbs up" and "thumbs down" were tallied along with the number of comments. That number was then divided by the number of posts as follows.

January 2019 (29/18) = 1.61

June 2019 = 0

December 2019 = 0

These totals were added together (=1.61) and divided by 3 (January, June, December 2019) to find 0.54 average engagements per post in 2019.