Non-alcoholic beer brand growth
While there is no pre-existing information to fully answer your question, we've used the available data to pull together the following key findings.
The US lags behind Europe in availability of low- or non-alcoholic beers, with only 2% of new launches being below 3.5% in alcoholic volume. However, this situation may be about to change, since beer brewers could accommodate the demands of a health-conscious society (which may be behind the stagnation of the overall US market) and expand their offerings of non-alcoholic beers.
The number of US non-alcoholic beer consumers stayed pretty steady in the last five years, ranging from 1.4 million to 1.68 million between spring 2012 and spring 2017.
Below you'll find an outline of our research methodology to better understand why information you've requested is publicly unavailable, as well as a deep dive into our findings.
In order to answer your query, we looked for numbers on each of the brands identified on your previous request with us (Clausthaler, Beck's, Paulaner, Coors, Erdinger, Guinness Kaliber, St. Pauli, Weihenstephaner, Brewdog Nanny State, and Bitburger), as well as numbers for overall consumption of non-alcoholic beers in the US.
However, after researching in sources, including consultancies, and specialized and general media sites like Mintel, Market Watch, the Brewers Association, Fortune, Nielsen, Consumer Reports, CNN, Business Insider, Beverage Daily and Statista, we came out empty-handed for sales numbers for any of the brands outlined above.
One explanation for this may be that consumption of non-alcoholic beers is still not as widespread in the US as in other parts of the world, such as Europe or the Middle East.
Below we offer some stats on total numbers of consumers of non-alcoholic beers (any brand) in the US in the last five years, as well as some figures on the non-alcoholic beer market in the US.
The US is still lagging behind Europe in non-alcoholic beer availability — according to Mintel, in 2015 only 2% of all new beer innovations in the US were of low alcohol volume (which is defined in between 0.6% and 3.5%). Meanwhile, in Europe, the opposite is true: only 17% of new beers were over 6% volume in alcohol, with most beers being below 5%.
One reason for this is that the US beer market is thriving with craft beers, which are usually of higher alcoholic content in order to make them fuller and with a more distinctive flavor.
However, a rise in the consumption of non- or less alcoholic beers may be in the works. Even though it still only represents 2% of total global beer consumption, society's push for living a healthier life may be the reason for the stagnation of the overall beer market (beer sales in the US grew 0.0% in 2016)—which has beer brewers thinking that dropping or lowering alcohol levels may bring consumers back.
Interestingly, numbers of consumers of non-alcoholic beer in the US have stayed pretty steady in the last five years—1.6 million said to consume any type of non-alcoholic beer in the spring of 2012, compared to 1.59 million in the spring of 2017, with little variation in between (the highest number was 1.68 million in spring 2015, lowest was 1.4 million in spring 2016).
To wrap up, there is no pre-existing information to answer your request, but the available data allowed us to show that the US availability of low alcohol or alcohol-free beer is still lagging behind Europe's, but it may be bound for an increase to appeal to health-conscious consumers, and that the number of consumers of alcohol-free beers in the US has remained steady in the last five years.