Noble Crust Pizza - Competitive Landscape - Part 3
Toby's Original Little Pizza and Pizzeria Gregario are both highly regarded pizzerias in Florida. Both companies are privately owned and do not disclose their annual revenue. Information regarding the competitive advantage, strengths and weaknesses, and footprint of each company is provided below.
4. Toby's Original Little Italy Pizza
- Toby's is said to have some of the best pizza in St. Petersburg by reviews and travel magazines and has made the top ten list by numerous sources, such as Big Seven Travel.
- It placed first on a Viewers' Choice list from a poll by a local news station.
- The company's success is credited to its authentic New York family recipe that has remained unchanged since the company opened 45 years ago.
- Toby's is able to produce pizza every 15 seconds, giving it a competitive advantage in supplying its customers with quality products quickly without long wait times.
- Toby's Little Italy is stated to have its process "down to a science and churns out pies every 15 seconds during peak hours".
- One strength revealed by customers' reviews is the company's short wait times.
- A theme of the reviews is that the pizzas are practically perfectly made. Other reviews also rave about the Philly Cheesesteaks and subs.
- The company only has one location.
- Bad reviews were hard to find, however, one common issue the reviews revealed was that the restaurant is often busy and without available seating, so customers sometimes have to take their food to go.
- A couple reviews reveal that people from New York expect a much thinner crust than they received.
- The company does not disclose annual revenue and it is not publicly available or estimated.
- Toby's Little Italy Pizza has one location in St. Petersburg, Florida.
5. Pizzeria Gregario
- The company's dedication makes it a rarity as it is one of a "handful of pizzerias" in the country that uses 100% stone-milled grains or that mills fresh grains in house, and this contributes to their competitive advantage.
- The company uses the "highest quality olive oils and animal fats", it does not use any refined sugars, and its animal proteins are sourced locally and regionally.
- The Tampa Bay Times designated Pizzeria Gregario as one of Tampa's "7 up-and-coming culinary destinations", and USA Today named it the number 1 place to get pizza in Tampa Bay.
- Greg Seymour, the owner, crafts his own biodynamic sourdough that is better for overall gut health.
- The company's sources produce from within 100 miles of the restaurant and use local meat vendors that use humane, sustainable methods.
- All of these characteristics appeal to the community and the customer base has grown mostly by word of mouth.
- The company's "farm-to-table" offerings are said to be the best option in Safety Harbor by AirbnB customers.
- Reviews that were not five-stars still gave rave reviews about the taste and quality of the pizza and salads.
- The company only has one establishment.
- The only reviews that were not five stars reveal the weaknesses of the company to be its service and wait times.
- Bad reviews include views that the food was overpriced and the restaurant had bad customer service, in addition to being self-serve.
- One review stated the self-service style and long wait times made the experience feel like they were being sheep-herded through a feeding line with a staff that lacked customer service.
- Some reviews imply or state that there is a feeling of pretentiousness surrounding the establishment.
- The company is private and does not disclose their revenue. The estimated annual revenue is $247,996.
- There is one location in Tampa Bay, Florida.