Nike's eCommerce Quarterly Earnings

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Nike's eCommerce Quarterly Earnings

Details of Nike's e-commerce quarterly revenues from the first quarter of fiscal year 2015 to the third quarter of fiscal year 2020 have been provided in rows 2-7 of the attached spreadsheet. Generally, the digital commerce revenues have been increasing each year. Also, the lowest ($328.44 million) quarterly digital commerce earnings were in the first quarter of fiscal year 2015 while the highest ($1.4 billion) quarterly earnings were in the third quarter of fiscal year 2020.

Fiscal Year 2020

  • In the first quarter, Nike's digital commerce revenues were approximately $1.1 billion.
  • In the second quarter, Nike's digital commerce revenues were $1.3 billion.
  • In the third quarter, digital commerce revenues were $1.4 billion.

Fiscal Year 2019

Fiscal Year 2018

Fiscal Year 2017

  • For the first quarter of fiscal year 2017, Nike's digital commerce business generated revenues of $481 million.
  • The second quarter digital commerce sales were $546 million.
  • In the third quarter of fiscal year 2017, Nike's digital commerce revenues amounted to $632 million.
  • Total digital commerce revenue for fiscal year 2017 was $2.2 billion. Conversely, the fourth quarter digital commerce revenues were approximately $541 million (that is, $2.2 billion — ($481 million + $546 million + $632 million)).

Fiscal Year 2016

  • For Q1 of fiscal year 2016, Nike's online sales amounted to 17 percent of the firm's NIKE Brand DTC revenues (that is, 17% x $1,932 million = $328.44 million).
  • For the second quarter of fiscal year 2016, digital commerce sales were 21 percent of NIKE Brand DTC revenues (that is, 21% x $1,741 million = $365.61 million).
  • For the third quarter of fiscal year 2016, digital commerce sales amounted to 27 percent of NIKE Brand DTC revenues (that is, 27% x $2,057 million = $555.39 million).
  • For fiscal year 2016, digital commerce sales were 22 percent of NIKE Brand DTC sales revenues (that is, 22% x 7,857 million = $1,728.54 million). Therefore, the fourth quarter online commerce revenues for fiscal year 2016 were $479.1 million (that is, $1,728.54 million — ($328.44 million + $365.61 million + $555.39 million)).

Fiscal Year 2015

  • For the first quarter of fiscal year 2015, Nike's online sales accounted for 14 percent of the company's NIKE Brand DTC revenue (that is, 14% x $1,703 million = $238.42 million).
  • For the second quarter of fiscal year 2015, Nike's online sales were 18 percent of the organization's NIKE Brand DTC revenues (that is, 18% x $1,480 million = $266.4 million).
  • For the third quarter of fiscal year 2015, Nike's online sales accounted for 21 percent of the company's NIKE Brand DTC revenue (that is, 21% x $1,684 million = $353.64 million).
  • For fiscal year 2015, digital commerce revenues were 18 percent of all the NIKE Brand DTC sales (that is, 18% x $6,634 million = $1,194.12 million). Subsequently, the fourth quarter online commerce revenues for fiscal year 2015 were $335.66 million (that is, $1,194.12 million — ($238.42 million + $266.4 million + $353.64 million)).
Sources
Sources