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Nike's DTC Quarterly Revenues
Details of NIKE Brand's direct to consumer (DTC) revenues for fiscal year 2013 and 2014 are provided in the 'Earnings' tab, rows 2 and 3 of the attached spreadsheet. Of these quarterly revenues, the second quarter of fiscal year 2013 had the lowest ($965 million) DTC revenues while the fourth quarter of fiscal year 2014 had the highest ($1,487 million) DTC revenues. Below are the quarterly revenues.
Fiscal Year 2013
- For the first quarter, NIKE Brand's DTC revenues were $1,097 million.
- In the second quarter of fiscal year 2013, NIKE Brand's DTC revenues amounted to $965 million.
- In the third quarter of fiscal year 2013, NIKE Brand's DTC revenues were $1,101 million.
- NIKE Brand's DTC revenues for fiscal year 2013 totaled $4,326 million. Therefore, Nike's fourth quarter DTC revenues were $1,163 million (that is, $4,326 million — ($1,097 million + $965 million + $1,101 million)).
Fiscal Year 2014
- For the first quarter of fiscal year 2014, NIKE Brand's DTC sales were $1,301 million.
- In the second quarter of fiscal year 2014, NIKE Brand's DTC revenues were approximately $1,157 million.
- For the third quarter of fiscal year 2014, NIKE Brand's DTC earnings amounted to $1,359 million.
- NIKE Brand's DTC revenues for fiscal year 2014 totaled $5,304 million. Consequently, Nike's fourth quarter DTC revenues were $1,487 million (that is, $5,304 million — ($1,301 million. + $1,157 million + $1,359 million)).