Delivered August 14th, 2020. Contributors: Esther M., Justin B., Irina M., Dusan B. and
Nike Press Scan (May 2020)
Most Nike May 2020 articles tend to focus more on the Nike x Travis Scott Air Max 270 “Cactus Trails.”
The requested information is provided in the attached spreadsheet, 'May' tab.
According to the Coveteur, the highly anticipated Travis Scott x Nike Air Max 270 React and Nike Air Max 95 “De Lo Mio,” initial release date was May 1, 2020.
An article published by Six Figure Sneakers on May 1, 2020, provides that the much-anticipated Travis Scott’s latest collaboration with Nike has been delayed until later in the month due to shipment issues.
An article published by The New York Times on May 31, 2020, states that Nike was one of the companies that aligned themselves with the Black Lives Matter movement.
An article published by Sole Collector, on May 22, 2020, provides that customers looking to buy the new releases were encouraged to reach out to their local shops for additional information on its release procedures.
News Break published an article on May 22, 2020, stating that the Nike x Travis Scott Air Max 270 “Cactus Trails” incorporates the ’90s attitude in trail tans and ACG color pops and gives the shoe a vintage appeal."
On June 5, 2020, Fintech Magazine published an article that talked about Nike partnering with UK-based fintech firm Plutus to allow Plutus Visa Card users to earn up to 9% cashback and 3% crypto back for purchases made on the footwear company’s online store.
On June 12, 2020, Environmental Leader published an article that talked about Nike launching its new Space Hippie collection, which featured footwear made recycled polyester yarn, recycled plastic water bottles, and other factory and post-consumer waste.
On June 26, 2020, Retail Dive published an article that talked about Nike’s plans to open 150 to 200 new smaller footprint stores similar to the Nike Live concept over the next few years in North America, Europe, the Middle East, and Africa as part of its consumer direct strategy.
On June 26, 2020, Footwear News published an article that talked about Nike launching its BeTrue marketing campaign, which featured a film called BeTrue: This Is Our Time, to honor the “strength, creativity, and Black roots of Pride.”
On June 30, 2020, The Motley Fool published an article that talked about Nike’s plans to invest in new digital-enabled stores and data science as part of its Consumer Direct Acceleration strategy to “grow digital revenue to 50% of the business, and deliver better profitability over time.”
Nike Press Scan (July 2020)
Articles from or about Nike during July 2020 focused on upcoming job cuts. The cuts are a result of COVID-19 as well as Nike's new strategy focused on direct-to-consumer sales. The company has had significant sales losses due to COVID-19 store closures, yet online sales have grown during this same period. Innovations can be seen in new Nike-specific stores highlighting sustainability. Attention has also been given to social justice issues through Nike's advertisements. The full list of articles can be found in this spreadsheet. Highlights are presented below.
Due to loss of brick and mortar sales from COVID-19, Nike is shifting its focus to more direct digital consumer relationships. This initiative is being called Consumer Direct Acceleration, with the hope to "increase Nike's digital penetration to 50% and build deeper relationships with consumers while creating a seamless, connected digital and in-store marketplace."
A list of 18 articles about Nike during the first 14 days of August 2020 has been provided in the attached spreadsheet. They focused on topics such as product development, Zero Initiative, Nike Stock Price, and others.
On August 7, 2020, The Motley Fool published an article on Nike’s decision to continue remunerating its shareholders by distributing just under $0.25 per share.
On August 4, 2020, Financial Times published an article about a group of black Nike employees who voiced objections on release of new ad, asking management to publicly acknowledge the company’s own internal shortcomings on equality before promoting the ideal to consumers.
On August 12, 2020, Yahoo Sports published an article about how a cancelled college football season could financially impact athletic giants involved in major college programs, such as Nike, Adidas and Under Armour.
On August 3, 2020, Fox Business published an article about Nike planning to eliminate at least 500 jobs company’s world headquarters in Oregon,
On August 10, 2020, Sneaker News published an article about Nike’s ‘’ Move to Zero’’ initiative and new footwear products designed with recyclable materials.