Key Takeaways

•  Millennials are the most likely age group to collect NFTs. About 23% of Millennial respondents collect NFTs as a hobby or an investment.
• The most commonly found NFT user personas are Talan George, Kaiya Kenter, and Terry Workman.
• Talan George is a user of NFT. Talan is a 32-year-old male. 

Introduction

NFT User Demographics

Age

• According to a March 2021 survey by Morning Consult, Millennials are the most likely age group to collect NFTs. About 23% of Millennial respondents collect NFTs as a hobby or an investment.
•  Gen Xers were the next most likely generation to acquire NFT. Based on the survey, 8% of them collect NFT.
• About 4% and the third generation to collect NFT were the Gen Zers.
• The generation least likely to collect NFTs was the baby boomers. Only 2% of Baby Boomers collected NFTs as a hobby or investment.
•  
  Source
   

Gender

• According to a March 2021 survey by Morning Consult, men are the most likely age group to collect NFTs. About 15% of US male respondents collect NFTs as a hobby or an investment.
• The same survey revealed that only 4% of surveyed US females collect NFTs.

Income

• According to a survey by Civicscience, about 5% of NFT users earned less than $25,000.
• About 2% and 3% of people who earned $25,001-$50,000 and $50,001-$75,000 invested in NFT, respectively.
• About 4% and 5% of people who earned $75,000–$150,000 and more than $150,000 invested in NFT, respectively.

Geographic Location

• According to Google Source Trends, the United States ranked in 11th place out of 65 regions in terms of "the volume of keyword searches for NFT and non-fungible token topics."
•  California, Hawaii, Nevada, Alaska, and New Jersey are the top 5 states where NFT users reside, according to Google Source Trends.
• According to Google Source Trends, San Francisco, Los Angeles, San Jose, San Diego, and Austin are the top 5 cities where NFT users reside.

User Personas

Talan George

• Talan George is a user of NFT. Talan is a 32-year-old male. 
• He is an artist by profession.

• Talana George is a thriving designer with multiple years of experience working for prominent international companies.
• He has an online exhibition of art objects. He is currently learning modern technologies in art and NFT technologies.
• He wants to utilize the NFT marketplace to sell his art. 

Kaiya Kenter

• Kaiya Kenter is a user of NFT. Kaiya is a 20-year-old female. 
• She is a content creator by profession.
• Kaiya is currently a student at the University of the Arts London. 
• She illustrates books and comics for a living.
• Kaiya uses the NFT marketplace for inspiration and ideas. She has a passion for pixel art and intends to use the NFT platform to increase her earnings.

Terry Workman

• Terry Workman is a user of NFT. Terry is a 44-year-old male.

• He is a businessman by profession.

• Terry was formerly a financial analyst. Through the help of research and analysis, he has successfully built a cryptocurrency exchange business.

• Although the area of creativity is a new concept to Terry, he is currently in the process of learning. He intends to use the NFT platform as a channel to grow his business.

Research Strategy