NFT Users: Demographic Profile and User Personas

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NFT Users: Demographic Profile and User Personas

Key Takeaways

Introduction

The research brief contains a demographic profile and user personas of NFT users. Male millennials who earn between $25,000 and $150,000 are the most likely to collect NFTs.

NFT User Demographics

Age

  • According to a March 2021 survey by Morning Consult, Millennials are the most likely age group to collect NFTs. About 23% of Millennial respondents collect NFTs as a hobby or an investment.
  • Gen Xers were the next most likely generation to acquire NFT. Based on the survey, 8% of them collect NFT.
  • About 4% and the third generation to collect NFT were the Gen Zers.
  • The generation least likely to collect NFTs was the baby boomers. Only 2% of Baby Boomers collected NFTs as a hobby or investment.

Gender

  • According to a March 2021 survey by Morning Consult, men are the most likely age group to collect NFTs. About 15% of US male respondents collect NFTs as a hobby or an investment.
  • The same survey revealed that only 4% of surveyed US females collect NFTs.

Income

Geographic Location

User Personas

Talan George

  • Talana George is a thriving designer with multiple years of experience working for prominent international companies.
  • He has an online exhibition of art objects. He is currently learning modern technologies in art and NFT technologies.
  • He wants to utilize the NFT marketplace to sell his art.

Kaiya Kenter

Terry Workman

  • Terry Workman is a user of NFT. Terry is a 44-year-old male.
  • Terry was formerly a financial analyst. Through the help of research and analysis, he has successfully built a cryptocurrency exchange business.
  • Although the area of creativity is a new concept to Terry, he is currently in the process of learning. He intends to use the NFT platform as a channel to grow his business.

Research Strategy

To provide the demographic profile and user personas of NFT users. The research team reviewed various surveys from companies, such as Morning Consult, Civic Science, and more. All the requested information was available and precompiled. We defined the most commonly found NFT user personas as users that are easily accessible in the public domain.


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