NextSource - Health and Growth
For a company that has been in existence since the late 1990s, NextSource has a very minimal digital and social media presence. In terms of health and growth, it is difficult to ascertain just where NextSource falls based on chatter, company, reviews, and media presence. Recently, however, the company has formed partnerships that seek to help them innovate the HR and talent recruitment industry. If that is any indication, it appears the company is still healthy and growing.
In November 2017, NextSource entered into a partnership with DCR workforce. The two companies seek to digitally streamline the platform on which the company is run. While the partnership is relatively new, there is no information available to indicate whether they have experience success and additional growth. In and of itself, however, one could argue that forming new partnerships is a sign of health and productivity. Less recently (early 2016, NextSource formed a partnership with Apcera-a cloud platform company. Based on the evidence that suggests NextSource is focusing heavily on revitalizing the technology surrounding their brand, it stands to reason that they remain competitive in the market.
REVIEWS AND CHATTER
After reviewing several company/employer review sites, as well as the Better Business Bureau, overall perceptions of the company are mainly positive, though very few actual reviews exist (18 job reviews and 1 BBB review). Indeed.com contains the majority of the reviews for the company and feedback is mainly positive. In terms of pros, reviewers mainly cited competitive pay and co-worker relationships as reasons they enjoyed working for the company. Cons listed by reviewers included poor management team and lack of communication. Other sites such as Kununu and Career Bliss) have very few reviews and some of them are repeats from Indeed site. It is worth nothing, however, that one reviewer cited racial discrimination when reviewing his or her experience working for NextSource. The majority of reviews, however, were mostly benign, with the occasional reviewer posting a rave review. With all of this to consider, though reviews are minimal, it is reasonable to believe that employee morale and dissatisfaction are not factors that are hurting the company's health and overall potential for growth. Lastly, the company is listed as having an A+ rating with the BBB, but has one negative review on the page regarding lack of follow-up with a potential client. Again, nothing to indicate an unhealthy company or lack of growth.
SOCIAL MEDIA PRESENCE
NextSource's social media presence is even more minimal than the amount of reviews available about the company. The company's Facebook page has 418 followers and the company posts quite infrequently (last post was made in March 2017). There are a few unanswered questions that have been posted by followers but no real traffic to speak of. Twitter shows a similar picture, with just 254 followers and 37 likes. Finally, when we reviewed the company's blog, which is updated frequently and with varied content and guest bloggers posting regularly. The pattern here, again, is that the number of shares is infinitesimal (around 2 shares per blog post) and the number of followers is not ascertainable. Overall, there is little to no chatter on the typical social media channels whatsoever.
In sum, there is nothing to indicate that the company is not growing or remaining healthy, however, the lack of chatter and engagement in the digital realm is perplexing, considering the company has been around for 20 years now. Partnership and innovation appear to indicate that, overall, the company is progressing adequately.