News Outlet Competitor Videos on Facebook Watch
Successful Facebook Watch videos from Mic competitors include NowThis Reports' "Through Our Eyes: Puerto Rico," NowThis Politics' "Who Is Stephen Miller?" and "The Racist History of Cartoons" from Slate. Below you'll find a rundown of my methodology for including these and other videos on the list and the list of videos itself, with publication dates and engagement stats for each.
I focused specifically on the new Facebook Watch platform to find the five videos below. However, that raised several challenges. Many Mic competitors don't produce Facebook Watch content, only Facebook videos; Vice, Vox Media, and several others don't have any shows on Facebook Watch.
For those competitors that do produce Watch content, view counts over 10 million are incredibly rare; I only found a few videos that crossed that threshold, only one of which (a NowThis video narrated by Debra Messing) mostly fit the other criteria of your request. Messing herself doesn't appear on camera in that video, but since it had such a high view count I included it in the list anyway. The narrator of Slate's "The Racist History of Cartoons" also doesn't appear on camera, but that video also had one of the higher view counts I found and had the highest share rate of any video I found, at 1.9%.
Low view counts for this kind of content seem like a common issue with Facebook Watch; short, viral content has so far been much more popular than original longform pieces on the platform. Users might also have trouble finding content that isn't directly surfaced by Facebook, as Watch's interface can be "cluttered" and "overlapping."
Share rates above or close to 2% were also very rare, and I wasn't able to find average watch times for any of these videos; it seems like Facebook only surfaces that information for page owners. I included comments and reactions as metrics of success in the place of watch time. Below you'll find the full list of five Facebook Watch videos from Mic competitors with view counts, dates, share rates, and other engagement statistics.
FACEBOOK WATCH VIDEOS
November 22, 2017
8.6 million views
1.7% share rate
"Decoded: 5 Poverty Myths Debunked ft. The Liberal Redneck"
December 8, 2017
7.6 million views
1.1% share rate
"Who is Stephen Miller? Narrated by Debra Messing"
August 22, 2017
12 million views
0.86% share rate
October 15, 2017
8.4 million views
1.9% share rate
"How the World Could End: Meltdown Earth"
September 8, 2017
5.5 million views
1% share rate
I found five examples of successful Facebook Watch content from Mic competitors like NowThis, Slate, and MTV Decoded. While only one of these videos crossed 10 million views and none had share rates over 2%, they were the most successful examples I could find on the Watch platform, where short viral content tends to be more popular than original longform news and feature pieces.