New Technologies For Advertisers
The new advertising technologies for consumer-facing companies that are similar to the given examples are the following: Artemis smart mirror, YouCam AR Makeup app, Olay's AI skin advisor, Neutrogena's MaskiD facial mask printer app, Compoz fragrance mixer device, Beautylitic personal care portfolio advisor, the Kabaq AR food app, the Spyce robot restaurant cook, Cafe X's coffee barista robot, Elf robots, Tunity live audio tuning app, Pathspot hand pathogen detectors, CHBL's Jammer Coat, Rain Pallet dress with app, and the BB suit.
The following are the new advertising technologies for consumer-facing companies that are similar to the given examples. These technologies were introduced in the last 6-12 months.
Artemis smart mirror
- CareOS introduced the Artemis smart mirror. The mirror is backed by the company's platform.
- The smart mirror contains the "health, beauty, and wellness data" of the consumers.
- The consumer-facing companies that are already enrolled into the platform include the following: "Coty’s Wella Professionals, Group SEB, Legrand, Roca, and IoT leaders like Snips and Terraillon."
YouCam AR Makeup app
- Perfect Corp has introduced the YouCam Makeup app.
- The app can enable a more user-tailored experience that is backed "artificial intelligence (AI) and augmented reality (AR) technologies."
- The app can provide beauty suggestions to the consumers such as the right makeup shades for their skin.
- The consumers can also monitor any skin problems through the app.
- Eylure used the app to promote their false eyelash products to the users via AR.
Olay's AI skin advisor
- Olay's AI skin advisor platform uses AI to analyze the skin of its customers.
- The platform can generate insights from the skin analysis data. Through these insights, the brand can offer suitable products for consumers.
MaskiD facial mask printer app
- Neutrogena has released the MaskiD facial mask printer app.
- The app can leverage the capabilities of the TrueDepth camera of the latest iPhone to measure the facial features of customers.
- The app can also evaluate the skin of the customer to determine their skincare requirements.
- Using these data points, the app can help generate individualized "3D-printed face masks."
Compoz fragrance mixer device
- The Artiris company introduced a fragrance mixer device called Compoz.
- Using the product, users can combine several scented containers to produce the desired aroma for their homes.
Beautylitic's personal care portfolio advisor
- Officinea has released its Beautylitic app.
- The app can analyze the right combination of beauty products to satisfy the preferences of their consumers.
Kabaq AR food app
- Kabaq applies innovative scanning technologies to project realistic 3D food pictures through its app.
- These high-resolution images can then be utilized in "augmented, virtual and mixed reality experiences" such as in restaurants settings.
- Based on the site video, some of the restaurants that are already using the app to project food images into table settings are the following: Magnolia Bakery, Backyard Betty, Bareburger, Domino's Pizza, Panera Bread, and others.
Spyce's robot restaurant cook
- The Spyce restaurant uses AI and robotics in their kitchen to cook their food.
- The robots a supervised by a Michelin-star chef.
Cafe X's coffee barista robot
- Cafe X's has installed a robotic arm in their coffee bars.
- The robotic arm can prepare various coffee blends in their menu.
- Orders can be placed using a touchscreen interface.
Elf robots in Japanese and Canadian restaurants
- Elf is a cloud-powered food service robot that can be activated by voice.
- It can converse with customers to get their orders.
- The robot's programming can also be configured to act as a "food runner, greeter, security guard, and cashier."
- The robot is already being used in various Canadian and Japanese dining establishments.
Tunity live audio tuning app
- The Tunity app can let guests listen to the "live audio from muted televisions" inside bars and fitness establishments.
- The app can monitor the viewing preferences of the customers.
- This can then help certain brands to market directly to their target audience.
Pathspot's hand pathogen detectors
- Pathspot's hand pathogen detectors can help assure customers that the hands of employees preparing their food are clean.
- The hand scanning detectors are already being used by the Chopt Creative Salad Co.
CHBL's Jammer Coat
- The Coop Himmelb(L)au (CHBL) company, an Austrian architecture firm, introduced their jammer coat.
- The metalized material of the coat can prevent radio signals from passing through.
- As a result, devices using radio signals will not be able to trace those who are wearing the coat.
Rain Pallet Dress with app
- Dahea Sun, a Korean designer from London had developed a dyed dress made from natural cabbage.
- The material can pose as a pH indicator as soon as rain falls on the fabric.
- Users can then avoid getting caught in an acid rain downpour.
- Users can also take a picture of the current weather in their locations and upload these into the app.
- The BB. Suit is the brainchild of Borre Akkersdijk, a Dutch textile producer.
- The suit is full of copper wires inside. The wires can enable various connectivity channels such as "WiFi, GPS, NFC, and Bluetooth."
- The wearer can then become a "mappable hotspot with MP3 streaming capabilities."
We started our research by looking for directly available lists of newly-launched advertising technologies for consumer-facing companies. We looked for this information in consumer or retail industry category sources such as Premium Beauty News, PMQ, NRN, Restaurant Business Online, and others; relevant publications such as Allure, the Food Network Magazine, Everyday Food, and others; technology-related sites such as Wired, Tech Crunch, and other similar sources; press release sites such as PR News Wire, Globe Wire, and other similar sites; business publications such as The Verge, Forbes, Reuters, Business Insider, and other relevant sources.
Based on this approach, we were able to find newly-launched advertising technologies for consumer-facing companies from various reports. We then made sure to include only those that were introduced or developed in the last 6–12 months. We also included those examples that are similar to the given examples such as the Domino's Pizza checker and the Bulleit 3D printed cocktails. The identified new technologies were indicated in the section above.