Current Youth Trends - South America
Although there are twelve countries in South America, each with their own unique cultures, histories, trends, and practices, I will attempt to discuss the larger, more culturally dominant states of Brazil, Argentina, Chile, Colombia, and Venezuela to illustrate some general trends in children's fashion. Because South American countries have their own local music industries that compete with mainstream American music, and because music is enjoyed by people of all ages, it is difficult to discern music trends for children ages 6-9. However, we can assume that the same pop stars that proliferate the American market also proliferate among South American consumers of all ages. Finally, through Good Reads user ratings, we were able to access collect information on popular graphic books in Brazil, which will be outlined below.
The document including pictures of children's fashion in South America can be accessed here.
In Argentina, brands such as Cheeky by Cheek SA, Mimo & Co by Vestiditos SA and Grisino, and from Cresko SA, lead sales of childrenswear. However, sales of childrenswear are still fragmented, and changes in economic policy at the end of 2016 marked an influx of new brands already available in Chile, Uruguay or Paraguay. Unfortunately, we do not have further information on what these brands may be.
International brands such as Zara and H&M, and specialist brands such as Colloky and Limonada are popular for children in Chile. Furthermore, CI Hermeco, with the Offcorss brand, are leaders in childrenswear in Colombia.
In Venezuela, Grupo Los Principitos CA and its brand EPK dominate the childrenswear industry. However, it may be important to note that children's fashion in Venezuela has been negatively affected by import restrictions, limiting the amount of child-specific fashion available in searches. These policies have resulted in product shortages, less variety and availability of products and brands. As a result, many stores have closed nationwide, including those that offer merchandise exclusively manufactured in Venezuela.
Brazil, though a large manufacturer of clothing and an exporter of cotton, does not appear to have a thriving childrenswear industry. Our research did not turn up any concrete results for children's fashion popular in Brazil. Nevertheless, Brazil boasts a children's fashion show, from which we collected images that can be found here.
Finding music trends among a narrow age demographic, such as children ages 6-9, is challenging due to the appeal of music to people of all ages, and the size of the music market. Furthermore, South American countries have a rich musical history and a thriving local industry of their own, which may obscure music trends among youth even more. For example, Brazil has its own music chart, in addition to an international music chart. Nevertheless, based on the global popularity of some pop stars, and international chart performance, it can be suggested that artists such as Taylor Swift, Selena Gomez, Katy Perry, Demi Lovato, Miley Cyrus, Niall Horan, Harry Styles, Kesha, Nicki Minaj, Liam Payne, and Drake are well-known and liked by children ages 6-9. Some popular Brazilian musicians include Felipe Araujo, Thiaguinho & Ludmilla, Gusttavo Lima, and Anitta. Since these artists have topped the charts in Brazil, it is very likely that they are well-known and liked by children, who make a sizable portion of music listeners.
Based on recommendations and user votes on Good Reads, we were able to conclude that popular graphic books among Brazilian children include: Turma da Mônica: Laços, Astronauta: Magnetar, Turma da Mônica: Lições, Bidu: Caminhos, Penadinho: Vida, Chico Bento: Pavor Espaciar, Bando de Dois, Mayara & Annabelle Vol. 1, Piteco: Ingá. These books had positive reviews, though unfortunately, due to language barriers, we were unable to understand much of website content, so the exact age range which these graphic novels target may vary slightly.
Due to the variety of cultures in South America, it may be difficult to establish uniform fashion, music, and literary trends among children. For the purpose of this request, I have focused on several of the larger South American nations, including Brazil, Argentina, Chile, Venezuela, and Colombia. Much of the information we uncovered detailed particular fashion brands popular in these nations, but did not provide definitive style trends. Much of this may be attributed to difficult economic circumstances in South America. Furthermore, due to South America's long and rich music heritage, and the universal appeal of music in general, it is difficult to pinpoint artists popular specifically among children ages 6-9. However, many of the music trends among North American youth may be present among South American youth as well. Finally, through user ratings on Good Reads, we were able to compile a list of graphic books that may be popular with children in Brazil, though target age demographic for these books may vary slightly.