Nesquik Competitors

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Nesquik Competitors

The attached spreadsheet provides details on the chocolate beverage products for Nestle, Mondolez, PepsiCo, Mars, GlaxoSmithKline, and Kanegrade. Gatorade is also included but since it is owned by PepsiCo, those products are included under the PepsiCo umbrella.

Exhaustiveness of List

  • To identify all the chocolate beverages for each of the brands we utilized the brand websites, the websites of the subsidiaries, and market reports. Even with this, we can't guarantee that all products were uncovered, especially when we consider the global market. However, it appears likely that all the major products in North America were covered.

Products with Healthier Claims

  • Of the 40 products included on the spreadsheet, 18 made some sort of claim that could be interpreted as promoting a healthier aspect of the beverage. The claims included no high fructose corn syrup, low calorie, plant-based nutrients, suitable for vegetarians, high level of calcium, low carb, low or less sugar, and 99.9% caffeine free.

Products with Functional Nutrition

  • Nestle (Nesquik) and PepsiCo (Gatorade) both had beverages/powders that were designed to increase protein consumption and therefore had a functional nutrition component.
  • Horlicks, a subsidiary of GlaxoSmithKline has a nutritional drink, although the specific nutrients weren't described.
  • Milo, a subsidiary of Nestle, makes both a powder and a ready-to-drink beverage that are designed to provide energy.
  • Cadbury (Bournvita) makes a health drink which added calcium, vitamins, and minerals.
  • CocoaVia, a subsidiary of Mars, has a line of powders designed to support brain, heart, and total-body health.

Kanegrade

  • Kanegrade is different from the other companies as they provide ingredients to other brands to add to their products. Therefore, there was no customer facing product that could be examined. They are likely one of the key players in the powdered chocolate beverage market due to the fact that they have a chocolate flavoring ingredient that comes in powder form.

Summary of Findings

  • Although we found several beverages that promoted healthier claims and/or provided functional nutrition, we found no indication that any of the brands had recently changed their formulations in order to become healthier.
Sources
Sources