Part
01
of one
Part
01
I need to understand the competitive market of video production in Germany
Hello and thanks for asking Wonder about the competitive market of corporate video production in Germany.
In short, I found that the video production market in Germany is highly fragmented, and becoming more so. There are many small companies providing video production services in Germany, and far fewer large companies. The comparatively large companies are: Wanda, and The Marmalade.
METHODOLOGY
I searched industry reports, trusted media sites, user forums and review sites, corporate websites, and specific websites KFTV, Yelp, and Google Trends in order to find data about the video production market in Germany.
KFTV LISTED COMPANIES
KFTV, a global service that enables anyone to search for film, TV and commercial production service companies anywhere in the world, lists 211 such companies for Germany.
Since you are interested mostly in corporate videos, we can drill down these results to specify "Production Companies, Corporate", and "Production Services, Corporate". There are three listed companies for each category.
Corporate Production Companies:
According to SimilarWeb, a trusted online traffic measurement tool, V8 Film Production has approximately 650 monthly visitors, Polychrom Film Production has less than 200 monthly visitors, and Trigger Happy Productions has less than 500 monthly visitors. Overall, this doesn't seem like a large market, or these are not the market leaders.
Corporate Production Services:
According to Similarweb, Berlin TV Pictures has no web traffic, Theo Leipert Films and Services has no web traffic, and Brood as well has no web traffic.
Since this search wasn't very fruitful, I moved on to Yelp reviews.
YELP REVIEWS
A yelp search for the top 10 Film / Production companies in Berlin, Hamburg, and Munich returned 30 distinct companies. This tells us that the market is extremely fragmented, and no one German company controls the entire national market. To see the complete lists, follow the links above. Hopefully these companies can help you get a sense of the local market.
GOOGLE TRENDS
Google trends gives insights on the search activity for particular terms. In the case of "video production" in Germany, the search term has been in decline for 10 years, and the top two geographic search locations are North Rhine-Westphalia, and Bavaria.
GOOGLE SEARCH
Targeted Google searching, combined with site scans on Similarweb returned two strong results:
Due to their site sizes, these companies can be assumed to have sizable clientele and businesses.
FUTURE DIRECTION - MUST SPECIALIZE
Finally, this article from One Market Media describes the future of the global trends of video production, namely, that it is an industry in transition. Expensive and professional equipment is no longer required to shoot video, and thus, the barriers to entry in this industry are falling. For example, the Canon SLR is replacing traditional equipment, software is becoming cheaper, and even free, and video editors are available for freelance gigs online for cheap rates. As a result, generic video production services won't be competitive in the future, and video production companies must find a way to specialize in a specific niche, and solve and business problem. Although this was not specifically about Germany, this is a global trend, and I found it pertinent to your research needs.
CONCLUSION
The corporate video production market in Germany is fragmented and filled with small local businesses. It certainly seems ripe for a large professional company to sweep the market. Competitors to watch out for include Wanda and Marmalade.
I hope this was helpful, and don't hesitate to ask Wonder again.