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I need a research on Telefonica's (Spanish Telephone Operator) Customers worldwide. *Segmentation in terms of age, income, or whatever is possible to get. Additionally distribution of their geographic locations.
Hello! Thanks for your request to research about the global customers of Telefonica. The most useful sources I found to answer your question are this 2014 annual report about the workforce of Telefonic a and this case study about Telefonica's globalization strategy. I was unable to find sufficient information to fully answer your request as there is very little publicly available data online about the segmentaion of Telefonica's customers. I consulted a number of search engines, analytics tools, databases, press releases and case studies. Despite this, it still proved challenging to find the age distribution, salary and other statistics about Telefonica's customers. Below you will find a deep dive of my findings.
METHODOLOGY
I first checked out Telefonica's official website. I discovered that they had a page dedicated to their customers geographical spread. I consulted a number of Wonder's research tools and databases such as Alexa, Hoover and Owler. After which, I directed my search towards case studies about Telefonica. I then proceeded to search for press releases. To supplement what information I gathered, I researched about the demographics of Telefonica's website to gain a better understanding of whose interested in their products. Below you will find a deep dive of my findings.
Fixed Telephony: 9,720.2
Mobile: 17,237.7
Internet & Data: 6,094.5
Pay TV: 3,657.0
Total Accesses: 41,234.9
Fixed Telephony: 272.6
Mobile: 25,462,7
Internet & Data: 23.7
Total Accesses: 25,759
Fixed Telephony: 2,010.3
Mobile: 44,320.7
Internet & Data: 2,324.5
Total Accesses: 49,643.4
Fixed Telephony: 14,338.4
Mobile: 73,769.8
Internet & Data: 7,383.2
Pay TV: 1,712.7
Total Accesses: 97,222.2
Fixed Telephony: 4,447.7
Mobile: 20,765.4
Internet & Data: 1,882.9
Total Accesses: 27,117.1
Fixed Telephony: 1,406.5
Mobile: 9,093.9
Internet & Data: 1,140.5
Pay TV: 660.5
Total Accesses: 12,306.5
Fixed Telephony: 1,353.4
Mobile: 13,725.3
Internet & Data: 977.2
Pay TV: 517.5
Total Accesses: 16,573.9
Mobile: 4,541.2
Total Accesses: 4,579.0
Mobile: 26,557.2
Total Accesses: 27,654.4
Fixed Telephony: 2,445.1
Mobile: 15,498.5
Internet & Data: 1,691.1
Pay TV: 1,275.1
Total Accesses: 20,909.8
Mobile: 1,725.9
Total Accesses: 1,725.9
Fixed Telephony: 617
Mobile: 10,403.7
Internet & Data: 7.1
Pay TV: 466.1
Total Accesses: 11,493.8
Fixed Telephony: 576.6
Mobile: 12,973.5
Internet & Data: 6.2
Total Accesses: 13,556.5
GLOBAL STRATEGY
According to this case study, Telefonica rebranded in different regions as plan of internationalization to diversify their company into different geographical markets.
1.) Germany
2.) UK
1.) Brazil
1.) Spain
2.) Argentina
3.) Chile
4.) Uruguay
5.) Peru
6.) Ecuador
7.) Venezuela
8.) Mexico
9.) Guatemala
10.) Colombia
11.) Panama
12.) El Salvador
13.) Costa Rica
14.) Nicaragua
PRESS RELEASES
This article published by Bloomberg states that Telefonica Brazil will continue to focus on it's more high-end customers who are more resilient in a crisis. They added 33,000 more wireless subscribers in the last quarter and let go of 337,000 lower paying customers on their prepaid plans.
DEMOGRAPHICS OF TELEFONICA EMPLOYEES
To supplement the limited information publicly available, I took initiative and researched about the demographics of the workforce and directors of Telefonica. This may provide insight into their marketing decisions as the gender and age distribution may have an influence on their strategies and preferences.
Gender distribution by age:
Age distribution:
Presence of women in Telefonica workforce:
WEBSITE DEMOGRAPHICS
Traffic by social media sites(ranked top to bottom):
LinkedIn
Facebook
Twitter
WhatsApp WebApp
Youtube
movistarplay.com.pe
nsnsi.service-now.com
Traffic by social media sites(ranked top to bottom):
Facebook
Youtube
Twitter
Reddit
LinkedIn
Traffic by social media sites(ranked top to bottom):
Facebook
Youtube
WhatsApp WebApp
Twitter
Instagram
Traffic by social media sites(ranked top to bottom):
Facebook
Youtube
Twitter
WhatsApp WebApp
LinkedIn
testdevelocidad.es
CONCLUSION
To wrap it up, There is limited publicly available information about the statistics of Telefonica's customers. The demographics of the visitors of Telefonica's and their brands websites may provide insight into the segmentation and distribution of the market.
Thanks for using Wonder! Please let us know if we can help with anything else!