I need to know the top 10 vendors for consumer insights who can target and recruit customers (b2c or b2b) for user stories, understanding their needs, getting product feedback, hosting focus groups, etc.
Hello! Thank you for your question concerning the top 10 vendors for consumers who can target and recruit customers. The most useful sources for this request were found at greenbook.org and virtualincentives.com. The attached spreadsheet lists the top 10 vendors meeting your criteria. For each, I have provided their website, services offered, factors contributing towards what makes them unique from others, and contact information (phone and e-mail). Every attempt was made to find active email addresses for research executives within each company. These companies include, among others, C+R Research Services, HSR Associates, and Sperlingqual.
In order to research this request, extensive searches were conducted of academic databases, corporate websites, industry reports, trusted media sites, and user forums/review pages. Despite these exhaustive searches, a definitive top 10 list was not able to be found in a pre-compiled format. Given this, I turned to searching for vendors that would meet your specific requirements. Based on your question I focused on market research vendors that can custom recruit for your specific research needs. All of the companies I reviewed offer full service market research services for both B2B and consumers, and were focused on the US market.
In my search for vendors I searched for companies that offered innovative, unique, or creative methodologies focused on the customer. I then explored each company to better understand if they met the criteria of your question. The information obtained is summarized in the attached spreadsheet, which includes the documented uniqueness for each vendor. I was able to identify one company, Gongos, that uses incentives for participation.
AREA FOR FUTURE RESEARCH
A more focused list may be created if you are interested in a particular industry.
To wrap it up, the attached spreadsheet provides a list of 10 vendors providing market research for both B2B and customers. The claimed differentiation strategy for each company is also provided.
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