I need information about the media (and digital media) usage of the 9-12 years old in Canada.
Hi there! Thank you for your question about the media usage of 9-12-year-old Canadians.
The short answer is that, as of 2016, 2.5 million children 11 and under will use the internet. This use is increasingly on smartphones, as ownership increases from 24% in Grade 4 to 52% in Grade 7, however television remains the most popular medium for this age group, with 87% reporting daily use.
Below, you will find a deeper dive into my research.
In 2016 52.6% of children 11 and younger are internet users. In Grade 4 64% "report using a shared family computer to go online outside of school." This usage does dip as the students get older, but for 9-12 year olds, the difference is small. 1.7 million children under 12 watch video online, typically on YouTube. Most of this access is on tablets, 47% of children in Quebec and 58% in the rest of Canada, with smaller percentages using desktop or laptop computers.
Daily usage of smartphones is only 19% among 9-12 year old children in Quebec and 37% in the rest of Canada. However, 24% of Grade 4 students report owning a cellphone or smart phone and this number increases to 52% in Grade 7. One source estimates that around 900,000 children under 11 "own or use a mobile phone at least once a month," which is around 18.5% of the total population in those ages. Nearly half of those phones are smartphones.
The largest source of media for children 9-12 is still television. 90% of children in this age group watch television daily in Quebec, and 87% do the same in the rest of Canada.
In summary, 87% of 9-12 year old children in Canada report using television on a daily basis. 2.5 million children 11 and under use the internet, chiefly through tablets (58%), desktop computers (39%), and laptops (41%). Approximately 450,000 children 11 and under own or use smartphones.
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