I need information about 3-5 grade segment (as opposed to the whole K-12 segment) where the information we are seeking is as such: 1. Distribution of their leisure time (screens, after school classes, friends, home study/work, TV, etc.) 2. indo...

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I need information about 3-5 grade segment (as opposed to the whole K-12 segment) where the information we are seeking is as such: 1. Distribution of their leisure time (screens, after school classes, friends, home study/work, TV, etc.) 2. indoor vs.outdoor activities and distribution 3. Info re screens (iPad, smartphone, TV) time consumption 4. Info re screens (iPad, smartphone, TV) usage (ie games, movies, Whatsapp, Facebook)

OVERVIEW:
Hello! Thanks for asking us to provide information about 3-5 grade segment on distribution of their leisure time, indoor/outdoor activities and screens info.

The short version is that watching TV and listening to music continue to be the media of choice for the 8-12 age group. Kids of that age group spend significantly more of their leisure time playing outside. Social media attracts the smallest percentage of the 8-12 age group.

The client requested information about 3-5 grade segment (8-11 age group). However most of the data sourced focused on what is called "tweens" which, according to research is (8-12 age group). This is remarkably close to the requested age group, so the data sourced was used to gather information to answer the question using the most relevant data.

Below is a deep dive of my findings.

FINDINGS:
MEDIA CONSUMPTION:
A landmark report by Common Sense Media dated November 2015, reveals that "tweens use an average of six hours of entertainment media per day, not including time spent using media for school or homework." This is also supported by The Common Sense Census 2015. It should be noted, however, that not all young people use media in the same way. There are differences in media preferences between boys and girls.

The report goes on to say that watching TV and listening to music continue to be the media activities that the 8-12 age group enjoy the most and do most often. Although entertainment media formats like online videos, mobile gaming, and social media are newer and have become quite popular, TV and music continue to be the media of choice. It is reported that 62% watch TV every day.

DISTRIBUTION OF LEISURE TIME
It is reported that only half of children have ever built a sandcastle at the beach or had a picnic outside in their backyard, and over a third have never played in the mud. Also, about half of children opt for screen time alone over playing with others outdoors. A study published in the American Journal of Family Therapy is quoted as saying, "students in the early elementary school years are getting significantly more homework than is recommended by education leaders." It goes on to say that in some cases nearly three times as much homework than is recommended. This can, to a great degree, diminish the amount of leisure time that kids should enjoy.

INDOOR ACTIVITIES VS. OUTDOOR ACTIVITIES
An article in Return To Now, dated March 2016 found that "one in nine children have not set foot in a park, forest, beach or any other natural environment for at least 12 months.” The Huffington Post reported that "about 50% of children opt for screen time alone over playing with others outdoors." 83% of parents questioned in a survey, thought while it was important that their children learned to use technology, 9 out of 10 said they would prefer their children spent time outdoors developing a connection with nature as reported in The Guardian, July 2016. A new survey from Sylvan Learning found that on average, kids spend significantly more of their free time playing outside (30%), playing video games (17%) and watching TV (18%) than reading (12%), arts & crafts (7%) and academic enrichment programs (7%).

SCREENS - TIME CONSUMPTION
According to The Landmark Report, "mobile devices now account for 41% of all screen time among the 8-12 age group." It is reported that on any given day, 34% of tweens spend 2 hours or less with screen media, while 11% spend more than 8 hours with screens. Overall, the 8-12 age group averages more than 4.5 hours of screen media per day. Interestingly, the largest proportion of digital device time (time spent using computers, tablets, smartphones, and iPod Touches) is devoted to what can be considered “passive” consumption, such as watching TV, reading, or listening to music, according to the Common Sense Census.

SCREENS USAGE:
There is a diversity of media now available and multiple purposes for which digital devices such as tablets, smartphones, and computers can be used. The Common Sense Census reports that screen media activities can include reading, playing games,
researching topics online, communicating via Skype etc., or watching videos, among other things. Additionally, digital media devices can be used as tools for young people to create their own content—for example, writing blogs or creating digital art or music.

BREAKDOWN OF DIGITAL CONTENTS:
Listed here is a breakdown of the activities that the 8-12 age group participates in every day. Based on the Common Sense Census these are:
* watching TV (62%)
* listening to music (37%)
* playing mobile games (27%)
* reading (27%)
* watching online videos (24%)
* playing computer games (14%)
* playing video games (12%)
* social media (10%)

CONCLUSION:
To wrap it up, TV and music continue to be the media activities that the 8-12 age group participate in most often and enjoy the most.

Thank you for using Wonder. Please let us know if we can help with anything else.
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