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I need 5 examples of entertaining product orientation/introduction videos that are both interesting and educational about the product
Hello! Thanks for your request for five examples of product orientation/introduction videos that are both interesting and educational about the product. The short version is that five examples that fit your description are Mint.com’s overview video, ZenCash’s video explaining their software, Netflix’s tutorial series for their European launch, Scale Arc iDB’s animated product explanation video, and the explainer video for FileExpert's Android app. Below you will find a deep dive of my findings.
MINT.COM
Mint’s overview video explains their services by serving as a tutorial and narrative at the same time. The video, which is often referenced as an effective way to explain a product, was created by Nate Whitson at Picturelab.
The video originally was featured on the Mint.com homepage, and now has been moved to the company’s blog, which features other branded videos, and was designed to fit with the existing design of Mint’s website, which added a level of visual seamlessness to the already engaging video. The creator notes that he was responsible for the writing, direction, design, and animation and took design cue from the graphic elements of ‘the Mint look’.
ZENCASH
ZenCash, which offers a software service that syncs with popular invoicing software and automates payment collection and customer relationships related to invoicing, has an explanation video that does a good job of both outlining how to use their service without boring the viewer.
In fact, one survey by the video’s created, Demo Duck, notes that 74% of visitors to ZenCash’s website watched a majority of the video. This play rate is exceptional for a product explanation video. The video engages viewers with a hand sketched element and squeezes information into a short, watchable time frame of only 90 seconds.
NETFLIX
While it may seem counterintuitive that a service as widely used as Netflix would need a product explanation video, when the company launched their service in Europe, they need an option to show new users how to set up their service.
The company used a video agency to support them in creating a tutorial that could explain the product in all the new countries where they would be launching, which they achieved via animated video. The animation style allowed the videos to be engaging and educational, and made understanding the features easier via incorporating screenshots. Because of the multiple countries, the explanatory video was also edited to include five different custom versions.
SCALE ARC IDB
When ScaleArc iDB needed a video that would explain the features and use of their SQL traffic management engine, they utilized animation as well. The product explanation video uses cute animated characters to explain somewhat dense concepts in an absorbable way, as well as giving a detailed overview of why their product is useful and the features it has.
FILE EXPERT
File Expert is a great example of a mobile app explanation video that highlights features but is short enough to hold the interest of viewers. File Expert offers a File Manager service that allows users to manage files on mobile phones, tablets, and cloud storage servers, and an application for mobile use on Android.
In order to share the service, as well as show how it is used and best optimized, they offer a video that uses animation to highlight the features as well as show images of what using the app is like for users. However, this video is notably limited in its tutorial, as it is relatively short.
So in summary, five examples of orientation or introduction videos that are entertaining and informative, rather than dry or just serve as product ads are videos for Mint.com, ZenCash, Netflix, Scale Arc iDB, and File Expert, and animation and screenshots were some of the key features that these videos used to engage users in product explanations. Thanks for using Wonder! Please let us know if we can help with anything else!