Who are Naviance's three major competitors and how are they differentiated from product and brand positioning perspectives? How does Naviance's social presence compare to that of its top three competitors? Please provide an x-ray on how active co...

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Who are Naviance's three major competitors and how are they differentiated from product and brand positioning perspectives? How does Naviance's social presence compare to that of its top three competitors? Please provide an x-ray on how active competitors are on the various social channels, type of content they’re posting, and the size and relative engagement levels of their audiences.

Hello! Thanks for your question about the major three competitors of Naviance. The short version is that their three closest competitors, based on market share within the academic learning management industry, are Moodle, Blackboard and Ellucian. We have provided an overview of each company, how they differentiate themselves, details of their social media accounts and posts, aas well as statistics on their social media reach and engagement. All information can be viewed in the attached spreadsheet. Below you will find a deep dive into the methodology to support these findings.

METHODOLOGY

Firstly, to determine Naviance's top three competitors, we used iDataLabs to compare the market share within the academic learning management industry. According to them Navience holds less than 5% of the market share whereas its biggest competitors Moodle , Blackboard, and Ellucian hold 38%, 18%, and 5% respctively. I have chosen Ellucian, even though it also holds less than 5% of the market, because it was listed as being used by over 1500 companies which is the highest install base of all companies with less than a 5% market share. We then looked at each company's website to find information on their products and services. Next, we used SimilarWeb to research their website and social media traffic. Each company uses YouTube, Facebook and Twitter, so we used each company's profiles to determine their social media reach. Further detail on each company is available in the attached spreadsheet.

CONCLUSION

To wrap it up, Naviance's three closest competitors are Moodle, Blackboard and Ellucian. We have provided an overview of each company, how they differentiate themselves, details of their social media accounts and posts, as well as statistics on their social media reach and engagement. All information can be viewed in the attached spreadsheet.

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