Part
01
of one
Part
01
What is Naviance's overarching brand and marketing strategy and how has it performed?
Hello! Thanks for your question about Naviance's overarching brand, marketing strategy and its performance. The short version is that Naviance is a college and career preparation software platform that offers students preparation courses for college and assessments for careers. In 2016, more than 10,000 schools used Naviance, and it was used in more than 100 countries. Below you will find a deep dive of my findings.
NAVIANCE OVERARCHING BRAND
There are numerous students that find the whole process of college admissions difficult. This is especially the case for low-income, first-generation, minority students. Naviance is a college and career preperation software platform that offers students preperation courses for college and assessments for careers. It was founded in 2002 in Cincinnati, Ohio. Its estimated revenue is $15.1 million, and it has 53 estimated employees. Its closest competitors are BridgeU, Evertrue, and Vibeffect. Naviance is a subsidairy of Hobsons.
Naviance's official website is colorful, and it displays pictures of laptops, illustrations, pens, and coffee stains. It is meant to appeal to students and young people. On their website you will find case studies, blog updates, podcasts, and webinars. They offer solutions for middle schools, high schools, districts, parents, students and higher education. Naviance's software helps students understand their unique strengths, connect their interests to careers, set goals, and develop self-knowledge and personal motivation.
NAVIANCE'S MARKETING STRATEGY
According to a report by DMGT, Naviance for Elementary is a digital tool for students that are in grades K-5. The reason for its creation is due to a demand by educators to integrate college and career exploration into classrooms for elementary students. Naviance for Elementary makes use of interactive online lessons that are age-specific. The program allows students to seek a wide range of options. They do not ask students to narrow their interests or choose a career path. Instead, they nurture professional aspirations. For these reasons their marketing strategy is designed with a young audience in mind.
Naviance works to increase the engagement of students with education by aligning their strengths and interests to possible career routes. Their expansion into the APAC market shows that the company's mission is to provide students with enough support and resources to excel academically.
Recently, Naviance's CEO entered into a collaboration with CollegeVine, a national provider of mentoring for students. Naviance focuses on students of all ages, and currently, it is talking to other founders of educational technology companies; this to have a larger impact on education. Naviance markets itself by holding events such as the Naviance Summer Institute (NSI), which was conducted in July 2017. This event's activities included networking, team building and talks by keynote speakers.
NAVIANCE'S PERFORMANCE
In 2016, more than 10,000 schools used Naviance, and it was used in more than 100 countries. Soon Naviance will be available to high schools in Australia, Indonesia, and Malaysia. For the next few years, the strategy of Naviance is to expand.
Naviance is present in social media through Facebook. Their service offers a mobile app, which connects students to the platform wherever they are. They also offer Naviance Alumni Tracker, Naviance eDocs, Naviance Curriculum, Naviance Student (Mobile App), Naviance Course Planner, and Naviance Test Prep. Recently, they were given the Readers' Choice Top 100 award by the District Administration Magazine. Naviance has also obtained the award for Best College and Career Readiness Solution. This prize was given by the Software & Information Industry Association (SIIA).
CONCLUSION
To wrap it up, Naviance is a college and career preparation software platform that offers students preparation courses for college and assessments for careers. In 2016, more than 10,000 schools used Naviance, and it was used in more than 100 countries. Thanks for using Wonder! Please let us know if we can help with anything else!