Natural Fiber Welding Brand/Logo Competitive Research

Part
01
of two
Part
01

Competitor's Branding & Design Part 1



Modern Meadow utilizes different fonts for its website. The website and social media text are primarily based on a Calibre Sans-serif font.

Methodology

We began the research by identifying the branding and design elements that competitors of Natural Fiber Welding use in their visual image. We visited the social media handles and corporate websites of the assigned companies: Bolt Threads, Modern Meadow, and Pinatex. Additionally, we reviewed the visual imagery constituents of branding from Social Media Examiner and Canva. We coroborated identified visual image presentation from these sources with the social media handles and corporate websites of the assigned companies.

1. ANANAS-ANAM (Pinatex)

FONT
Annas-anam (pinatex) utilizes multiple fonts in its visual display. The firm employs the following font family in its visual display: AvenirLTStd-Roman, Helvetica Neue, Helvetica, Arial, and sans-serif. The main font used in text and headings is AvenirLTStd-Roman. Importantly, the visual display employs small fonts of size 1.125 with 400 font weight.
COLOR SCHEMES
The logo and font colour is Hex#333e48. The website background color white (#fff).
LOGO
The firm does not position its logo in its images. The company logo is an abstract pineapple as a reflection of its heritage of using pineapple products.
IMAGERY AND PHOTO FILTERS
The social media feed of Pinatex comprises images of its fashion products. It showcases the use of its fiber in various products as a statement of the practicability of its products. The company also showcase its principle inputs and the fiber preparation process.

2. MODERN MEADOW

FONT
Modern Meadow utilizes different fonts for its website. The website and social media text are primarily based on a Calibre Sans-serif font. The company utilizes Osmose Light font for its headings. Importantly, the visual display employs small fonts of size 1.125 with 400 font weight.
COLOR SCHEMES
The logo and font color is color hex #111111 (black). Undertones of the color black are present in images across its website and social media feed. The website background color white (#fff). The selection of white and black color are utilized to show contrast.
LOGO
The logo of Modern Meadow is black and white in color. The logo is simplistic. It is not positioned in any photo post.
IMAGERY AND PHOTO FILTERS
Unlike the website that has black hues, the modern meadow social media feed has blue, red and black hues filter. The images are primed to show contrast. The images show symmetry and predominantly use two colors. The firm identifies its images of structural form and contemporary art as inspiration for its works. The use of contemporary art and symmetry may align with the symmetry in nature, which inspires Modern Meadows in the development of its fibers.

3. BOLT THREADS

FONT
For its website, Bolt Threads exclusively uses the Maison Neue Light font. Occasionally, the visual layout includes other fonts such as Calibri, Arial, Roboto, and sans-serif.
COLOR SCHEMES
The company utilizes hex#575757 color for its logo, text and its Mylo brand.
LOGO
Bolt threads logo is written in Maison Neue Light font. The logo has a shade of black and is hex#575757 color. Bolt Threads drew inspiration for the website colors from the dominant color of the logo. The logo design features a square within interlocking half circles, which is an abstract drawing of a thread.
IMAGERY
Bolt Threads is a business-to-business company. Its business model can be a contributory factor to its non-inclusion of its logo within its imagery on social media. Rather, the company uses a selection of photos that depict workers at their workplace. Particularly, it pictures depict the images of scientists developing the technology. On social media, the brand showcases its products as fashion statements.
PHOTO FILTERS
The company employs the epic template to showcase the outdoor nature of its product lines.

Part
02
of two
Part
02

Competitor's Branding & Design Part 2

An additional three competitors to Natural Fiber Welding include Kraig Biocraft Laboratories, Spiber Inc., and Spiber Technologies. Their logos, colors (mainly black and white) and imagery on their websites refer to simplicity, professionalism and connection with the nature.


Kraig Biocraft Laboratories

Logo analysis

Kraig Biocraft Laboratories’ logo consists of four letters from the name of the company, letters are white on the blue background.

Color Scheme

The main colors used on the website are white (background) and black (text), very basic scheme and meant to be clearly perceived to symbolize simplicity.

Other Visual Elements

Other visual elements of the brand include the DNA chain and green leaves, which are the main themes for the website of the company. These visuals symbolize the company’s connection to nature.


Spiber Inc.

Logo Analysis

The Siber Inc. logo consists of two black rectangles connected together, which symbolizes synergy of the team. The name of the company is written with black simple letters.

Color Scheme

The main colors used on the company’s website are white (background) and black (text), which is a very basic scheme and meant to be clearly perceived and to symbolize simplicity.

Other Visual Elements

There are graphics illustrating white fibers on the black background used across the site as well as short videos showing the plants of the company nested in the website. There are also images of plants and animals used to symbolize the company’s connection with the nature.


Spiber Technologies

Logo Analysis

The Spiber Technologies logo consists of the name of the company (written with white simple letters). The company name is divided by a graphic illustrating a white net-fiber on the green round background. This visual symbolizes the company’s connection with the nature.

Color Scheme

The main colors used on the website are white (background) and black (text), very basic scheme and meant to be clearly perceived to symbolize simplicity.

Other Visual Elements

There are graphics illustrating the structure of the fibers as well as different forms of the materials produced by the competitor. These visuals symbolize the professionalism of the company.

Sources
Sources