Marketing Message - "Clean Beauty"

• Derma E's main marketing message is centered around clean beauty rooted in natural and eco-ethical ingredients.
• The company states that "DERMA E is proud to be one of the most prestigious clean beauty brands, with a longstanding commitment to our high eco-ethical standards."
• Derma E defines Clean Beauty as "part of a lifestyle that is mindful of what we put in our bodies and how we impact our environment."
• Because of this, the company has made a "Refuse to Use ™ List" of over 2,700 ingredients that compromise human health and the environment.
• The brand uses its "eco-ethical" credibility to stand out from competitors and lists only approved ingredients on its product labels.
• It also provides educational point-of-sale materials to its partner stores as well as comprehensive training materials for salespeople to better inform consumers.
• The company is active on social media and works on increasing its following in Instagram and Facebook.
• Derma E also works with influencers, bloggers and vloggers to organically market its products.

Imagery

• Derma E's advertisement imagery juxtaposes natural elements such as fruit, leaves and flowers against its packaged products to highlight their natural ingredients.
• It also emphasizes benefits of its products and lists key natural ingredients.
• The company uses fresh and nature-themed colors such as green, orange, yellow, aqua and pink.
•  Discounts and offers are often featured in the brand's ads to entice shoppers.

Target and Whole Foods

• Target markets Derma E products under its Natural Beauty section.
• Target's Natural Beauty products carry wellness icons such as 'Target Clean', 'Cruelty Free', 'Vegan' and others.
• There are 12 Derma E products available under Target's Natural Beauty section bearing multiple wellness icons such as non-GMO, Vegan, Biodegradable, Cruelty-Free and others.
• Whole Foods markets Derma E products under its Whole Body section.
• Whole Foods has held an in-store free skin evaluation and product giveaway session for Derma E in 2014.
• The Derma E product and brand was presented as a "salon skin treatment alternative".
• The brand's entire Natural Bodycare product line won Whole Foods Magazine's Best Skin Care award for the third time in 2011.
• Whole Foods's award acknowledges the best top-selling products in the natural products industry.
• Derma E's entire product line again won the award in 2014.

Derma E East (2019)

• Derma E held the Derma E East influencer and media event campaign in New York City this May 2019 together with agency AMP3 PR.
• The campaign engaged Derma E's influencers and promoted new natural products.
• These included natural facial skincare products such as Vitamin C Brightening Micellar Wipes and Vitamin C Instant Radiance Citrus Facial Peel.
• Derma E focused on providing its influencers with skin and wellness experience as well as activations.
• The event was shared on Instagram using the hashtag #dermaeeast which garnered up to 15,400 likes.
• Derma E also promoted the event in their Twitter account which had 12 likes and 2 comments.
• The brand also posted a YouTube video showing highlights of the event which garnered 158 views.