Natural Face Skincare Products and Mass Marketing

Part
01
of one
Part
01

Derma-E

Derma E's marketing strategy centers on clean beauty, natural ingredients, and eco-ethical integrity. These and other findings are outlined below. Derma E's campaign images are also in this Google Document.

Marketing Message - "Clean Beauty"

Imagery

Target and Whole Foods

Derma E East (2019)

Sources
Sources

Quotes
  • "DERMA E SKIN EVALUATION print - Free 10-15 minute skin analysis by derma e National trainer and Licensed esthetician"
  • "Free Derma E product to take home for completion of analysis"
  • "Date: Wednesday, June 11, 2014 - 11:00 to 14:00 Location: Whole Body"
Quotes
  • "Whole Foods Magazine rewarded the entire derma e® Natural Bodycare line with the 2011 Natural Choice Award for Best Skin Care products. This is derma e®’s third time winning such a prestigious award that honors the best top-selling product lines in the natural products industry."
  • "Recently named the #1 brand in the Facial Lotion and Crèmes* category, derma e® continues to formulate high quality natural, effective and affordable skincare products."
  • "“We are truly honored to be nominated for, and rewarded with sucderma e product lineh an impressive achievement three times. derma e® strives to be the leader in effective, natural skincare that delivers results and it shows through the support of our retailers”, says Gina Ferrato, North American Sales Manager."
Quotes
  • "“When we were promoting derma e, we weren’t just promoting a skin care product. We were promoting healthy living and the natural-products industry as a whole,” Stearn says. "
  • "Miles and Stearn plan to continue revolutionizing the natural beauty industry, and they’re succeeding: In 2014, the entire derma e line received the Whole Foods Magazine Best Skin Care Products Award."
  • "“Clinical studies and consumer trials are proving that our products are gentle, safe and effective,” says Miles. “We truly believe this will help us invalidate the myth that natural products don’t work as well as their non-natural counterparts.”"
Quotes
  • "derma e : Natural Beauty (12 products)"
  • "Why so good? We curated this special product assortment to fit your unique lifestyle. Look for wellness icons, such as Target Clean, Cruelty Free, Vegan & more, to make it easy to find the items that are right for you. "
  • "Your clear choice for clean products. Look for the Target Clean symbol on beauty products to find those without Phthalates, Propyl-Paraben & Butylparaben, Sodium Laureth Sulfate (SLES) & other ingredients you may not want. Target Clean"
  • "Derma E Vitamin C Serum - 2 fl oz DERMA E Vitamin C Night Cream - 2oz"
Quotes
  • "DERMA E is proud to be one of the most prestigious clean beauty brands, with a longstanding commitment to our high eco-ethical standards."
  • "We didn’t start out in the beauty aisle or the boardroom. Instead, DERMA E began in a small health food store in Southern California. "
  • "Today we’ve grown to become one of the largest natural facial care brands in the U.S."
  • "Clean beauty is part of a lifestyle that is mindful of what we put in our bodies and how we impact our environment."
  • "DERMA E is proud to be a trusted brand when it comes to clean beauty. "
  • "The DERMA E “Refuse to Use ™ List” is a comprehensive list of over 2700 common ingredients that have actually been found to be toxic to both people and the environment. "
Quotes
  • "Part of the winning strategy that has yielded results for Derma E’s customers— and for the company, is this commitment to use scientifically researched and patented ingredients—these are the “actives” Miles refers to. In fact, if you look through Derma E’s product line, you’ll see a host of well-researched and proprietary ingredients. "
  • "One of Derma E’s strengths is the high level of integrity it demonstrates in its formulations, which again, points back to Stearn and Miles and the original idea to create effective products. Derma E’s director of marketing Barbara Roll, a 20-year beauty industry veteran who joined the company in 2016, explains, “One of the things that really impresses me about the company is how much integrity there is in what we say about our products and how they perform. "
  • "he stores love the line because it is not only clean—it’s effective—and they have a wide range of products to address a number of skin concerns. It’s a real find for beauty stores. "
  • "The company provides excellent educational point-of-sale materials to the stores to communicate directly to consumers. They also offer thorough training materials for store sales representatives. "
  • "We see that with impression and engagement rates on our social media pages. We’ve doubled our following on Instagram and Facebook."
  • "Another indication that shows me we are becoming more well known in the beauty sphere is how many influencers, bloggers and vloggers reach out to me—to us, Derma E, on a daily basis saying, ‘I’ve heard about your products, I’d love to talk about them.’ That number is increasing each month.”"
Quotes
  • "Last week, on May 2nd, AMP3 PR produced another successful influencer and media event for clean beauty brand Derma E in New York City. The event, Derma E East, was held in the heart of Manhattan at Home Studios at 873 Broadway, right off of Union Square Park South."
  • "The goal the event was to promote wellness, teach our guests about how to look after their skin, engage with influencers and media, and to create a fun space for people to get excited about Derma E’s latest all natural products. "
  • "Within the Vitamin C room we were also able to provide influencer attendees with Gua Sha massage tutorials using Derma E’s new Vitamin C Instant Radiance Citrus Facial Peel, and Vitamin C Brightening Micellar Wipes. "
  • "The event also featured Q & A sessions with certified dermatologist, Dr. Gervaise L. Gerstner. "
  • "For more insight and information about the event, check out the hashtag #dermaeeast or follow the @amp3pr Instagram. "
Quotes
  • "We partnered with Dr. Gervaise Gerstner as one of our three board certified dermatologists to help share why she loves 🌱#ProvenCleanBeauty at our #DERMAEeast event! | #DermsforDERMAE"