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What is myfitnesspal
Hello! Thanks for your question about what is MyFitnessPal.
The most useful sources I found to answer your question are MyFitnessPal.com and Crunchbase.
The short version is that MyFitnessPal is a free mobile app and website that tracks users' daily calorie intake, nutrition and fitness goals.
Below you will find a deep dive of my findings.
MYFITNESSPAL
MyFitnessPal is a free mobile app and website that enables users to track and improve their health and fitness. Through MyFitnessPal, users can determine their optimal caloric intake to meet their fitness goals. The mobile app remembers what a user has eaten and what exercise they have done. MyFitnessPal uses gamification elements to motivate users to meet their goals.
According to Crunchbase, MyFitnessPal was founded by Albert and Mike Lee on 2005. The company had a total equity funding of $18 million in 1 round from 3 investors. MyFitnessPal was acquired by Under Armour on 2015, together with its community of 80 million users.
According to Dummies.com, MyFitnessPal is one of the most popular online exercise and fitness social media app available. The app helps in tracking daily intake of food and liquid, calculation of nutrients and calories, and offers a variety of tools and resources to aid users in meeting their fitness goals. Best of all, the mobile app is free to use without 'free trials' or other gimmicks. Since its acquisition, MyFitnessPal has offered Free as well as Premium Memberships.
MEMBERSHIP AND FEATURES
There are two types of membership available at MyFitnessPal - Free and Premium Membership.
• Food Diary - tracks daily intake of food and beverage anywhere, anytime
• Searchable Food Database - offers information on more than 1,000,000 food items
• Personal Food Database - users can add their own food and recipes, and access them anytime
• Mobile Apps - the app is available for iPhone and Android
• Discussion Forums - users can interact with MyFitnessPal's community
• Personalized Diet Profile - users can customize their diet profiles to accomplish their weight loss goals
• Flexibility - MyFitnessPal supports any diet program such as Atkins, South Beach diet, etc.
• Ad-Free
• Exclusive Content - premium members get exclusive articles and tips
• Macronutrients by Gram - users can set goals by either gram or percentage
• Food Analysis - users receive recommendations for 'best' and 'worst' food for them
• Quick Add Macronutrients - users can add macros to their custom calorie entries
• Different Goals by Day - users can add unique calorie and macronutrient goals any day of the week
• Exercise Calorie Settings - tracks user activity without increasing calorie goals
• Home Screen Dashboard - users can track nutrient goals as well as calorie goals
• Priority Customer Support - users get first priority status in customer support
• Data Export - users can download their nutrition levels, progress, and exercise history
• Macros By Meal - users get a a macronutrient breakdown of every meal
• Calorie Goals By Meal - users get a breakdown of calorie goals per individual meal
GO-TO GUIDE
Tracking for Beginners:
1. The more you track, the more likely you are to reach your goals.
2. Tracking gets easier the more you do it. 3. It’s always better to track something versus nothing at all.
4. You can start building the habit of tracking by logging one meal at a time.
5. If you can’t find an exact match for what you want to track, just pick something similar.
Tracking Features:
1. Save Your Favorite Meals
2. Search Database
3. Barcode Scanner
4. Recipe Tool
5. Restaurant Logging
Resources:
1. MyFitnessPal Blog
2. Nutrition 101 Series
3. Community Forums
ADDITIONAL RESOURCES
Here are additional material for further reading:
Crunching the calories: What I learned from two weeks with MyFitnessPal - MyFitnessPal user Becca Caddy relates her experience in using the mobile app for two weeks
MyFitnessPal Community - A resource site for user forums on different topics including General Diet and Weight Loss Help, Recipes, Motivation and Support, and others
CONCLUSION
To wrap it up, MyFitnessPal is a free mobile app and website that enables users to track and improve their health and fitness. MyFitnessPal was acquired by Under Armour on 2015, together with its community of 80 million users. Since its acquisition, MyFitnessPal has offered Free and Premium Memberships to app users. The app provides user support through community forums, nutrition articles and tips, and customer support.
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