Musician Case Study: Jay Sean and DJ Khaled

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Musician Case Study: Jay Sean and DJ Khaled

Jay Sean began his music career as an R&B musician due to his Indian heritage; he later developed urban desi alongside fellow British-Indian Rishi Rich (alongside whom he continues to make hits that do very well in Asia). Most recently, he is focusing on emphasizing R&B again to better suit the American audience (including his new label, Cash Money Records).

DJ Khaled emits a strong vibe of positivity stemming in part from his personal background and his Muslim heritage (which he embraces wholly). He has also adopted Jamaican culture as being spiritually similar to his own message of being upbeat and unfailingly positive.

Jay Sean

DJ Khaled

  • Born to Palestinian parents, DJ Khaled was raised with a Muslim upbringing. This spiritual background deeply informs his approach to music as it enables him to radiate his "guru-like mindset of peace, love, and respect" to his listeners.
  • To illustrate how DJ Khaled's faith impacts his music process and ensuing success, he shares: "My faith has helped make me the man I am right now, with the love and the respect that I put out there. I love anybody that loves God. That’s what I am about.
  • DJ Khaled launched his own record label that embodies his philosophy in its title: We the Best Music Group.
  • Cash Money Records picked up DJ Khaled after being impressed with his ability to freestyle, which fits in with their label and their culture of creativity.
  • DJ Khaled has a strong affinity for Jamaican culture, where he also enjoyed early success. As a result, he has occasionally worked with Jamaican dancehall and reggae artists.
  • Notably, Khaled has adopted the phrase "bless up!" from Jamaican Rastafarian culture, which he identifies with on the grounds of spirituality. Khaled writes: “It’s almost like a prayer. Like just a reminder to myself and those around me that God is good. I love that it’s something I am known for.”
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