In Home Music Lessons Market Size
While there is no pre-existing information to fully answer your question, we've used the available data to pull together key findings: We triangulate that the market for music lessons in the US is $1.4 billion, though there is evidence that this market is shrinking. We are unable to determine from public sources how much of that market is for in-home lessons and find it likely that nobody really knows due to the prevalence of tutors being paid under the table.
Below you'll find an outline of our research methodology to better understand why information you've requested is publicly unavailable, as well as a deep dive into our findings.
We started our research by investigating the websites of community music centers, music teacher associations (like the MTNA), and other organizations and individuals who offer tutoring in music. However, while this provided us with a multitude of examples of tutors, none of these sources had any information on the number of music tutors who are in the US, let alone how many offer at-home services. We therefore broadened our search to include scholarly articles, polling companies (e.g., Pew Research), and market reports. While we found one or two market reports which may contain the answer (see below), there was insufficient information presented in its abstract to serve our purposes.
We next attempted to triangulate an answer by using a combination of the available data points; e.g., if we could establish how many tutors in the US offer at-home services, the average number of clients seen in a week, and the average charge for this service, we could calculate the market. However, the available information did not provide us with sufficient data to provide anything more than an uneducated guess.
We hypothesize that this information is not readily available because it is so difficult to determine. Music tutors, after all, are often paid under the table, which would make it difficult for anyone to determine the true market size.
As a final note, it is nominally Wonder’s practice to use only sources that have been published in the last 24 months in order to provide the most up-to-date information available. In this case, however, nearly all of the most useful data points were from older sources. We will indicate the year of publication of these sources for the sake of transparency.
According to Statista, in 2012 35.6% of adults in the US claimed to have taken music classes at some point in their lives. However, Statista did not provide any information on how many were enrolled in any given year or how many hours of classes the average person took, let alone where those classes took place, so we could not use this information in a triangulation. While this does suggest that the overall market size for music lessons is fairly large, other evidence indicates that the market is shrinking.
A report by TakeLessons from 2014 (which would normally be outside of Wonder’s criteria, but in this case was one of the very few sources with useful information) indicates that the national average rate people are willing to pay for in-home music lessons is about $50 per hour, which is 13-15% higher than they are willing to pay for in-studio lessons. This is somewhat at odds with a report from Indeed which pegs the average music teacher’s pay at $28.24 per hour. The difference may be explained by the fact that the musical instrument and supply industry has been in decline for the past five years, which we judge likely to result in a similar decline in the demand for music tutors. Less demand, after all, results in lower prices.
However, Indeed’s report does give us some useful information to triangulate the total music tutoring market. The Music Teachers National Association (MTNA) claims to represent “24,000 committed music professionals.” While it is highly unlikely that every single music tutor is among those 24,000, according to the Bureau of Labor Statistics there are only 95,110 individuals who teach post-secondary art, drama, and music in the United States. Therefore, 24,000 teaching music appears to be a reasonable figure. Taking the average pay of $28.24 an hour and assuming 40 hour work weeks, the market for music teachers in general would be approximately $1.4 billion ($28.24 x 24,000 x 40 hours x 52 weeks). We are, of course, unable to determine how much of that market is for in-home lessons.
We were unable to find any marketing reports specific to music tutoring, but did find two reports on the private tutoring industry, one at the global level and one specific to the US. It is uncertain from the abstracts whether music tutoring, let alone at-home music tutoring, are covered in these reports. If having this information is crucial enough to warrant the expense, we advise contacting the publisher to find out if they report on this particular niche.
Due to a lack of public sources, we are unable to determine the market size for in-home music tutoring, though we triangulate the market for post-secondary music lessons at $1.4 billion in the US. We have also found evidence that this market is shrinking, depressing the hourly rate commanded by tutors.