Music Festivals - Mexico
The top three music festivals based on published attendance numbers are Electric Daisy Carnival Mexico, Vive Latino, and Inception Music Festival. Each festival is an annual event with large attendance numbers and famous musicians. While the events use technology within the event itself, especially EDC, there are no music festivals we could find that currently offer any kind of app or other activations. An in-depth look at each music festival can be found below.
Electric Daisy Carnival Mexico
Electric Daisy Carnival Mexico just held its fifth annual festival this February. It is just one branch of the Electric Daisy Carnival, which has been around since 1997. Attendance numbers are not published for 2018 yet, but 2017 had over 195,000 in attendance. The lineup included major artists such as Zedd, Kill the Noise, Nightstalker, and many more.
EDC Mexico does not have any kind of app for users at this point. They do have social media channels to share information and media regarding the event. It is, however, a heavy user of technology throughout the entire event. The creators state that the event "represents a distinct union of technology and nature". Each themed stage is elaborately designed, with countless lighted sets and props. Performances are accompanied by programmed light shows, and in some cases even fire displays and fireworks. The event also has a large art display that is largely composed of programmed LED light shows within the artworks.
The music festival has other activities for attendees of all ages to enjoy. There is a carnival, as the name suggests, that has many rides that are included in the ticket price. As mentioned above, there is also an elaborate art display that contains larger than life sculptures and interactive art installations. EDC also has their own crew of entertainers that include dancers, circus performers, and other "whimsical characters" that are ornately dressed in full costume and makeup. The team, called "Funkdafied Freaks", performs in the stage shows and entertains attendees throughout the festival grounds.
Vive Latino will be holding its 19th annual two-day festival this year in Mexico City. Last year, over 160,000 people were in attendance. The festival features rock music artists from around the world and welcomes all ages to attend. The 2018 festival will be held on March 17th-18th at Foro Sol. The lineup includes some world famous bands including Gorillaz, Morrissey, PVRIS, and Queens of the Stone Age. 83 groups in total will be performing over the course of two days. The event has social media pages, but that is the extent of its marketing technology.
Aside from the music, Vive Latino also includes other activities for attendees to enjoy. They have a comedy stage, called Carpa Casa Comedy, where well-known comedians perform standup acts. An area called Carpa Ambulante features documentaries and other films related to music culture. The festival also has numerous areas for attendees to relax and meet up with friends, including some specifically designed for children.
Vive Latino is an evironmentally conscious event. An organization called Pronatura monitors the impacts of the event each year, calculates how much environmental damage was done because of the event, and then in return the festival donates an amount based off of that calcuation to a project called CARBOIN.
Inception Music Festival
Inception Music Festival started in 2013 and is held annually in Cancun, Mexico. Last year, the festival had over 30,000 attendees. This festival is unique in that it runs for a month, though people usually spend 5-7 days there. 2018 dates are March 5th through March 26th. It is also different because the headliners play at different bars and venues around Cancun instead of having one location. Attendees gain access to all the venues when they purchase their tickets, called "party packages". Most of the headliners perform at night, allowing people to enjoy the rest of Cancun during the day. Because of the unique set up of this festival, it has been called the world's largest Spring Break event. Headliners include world-famous artists such as Lil Wayne, Deorro, Danny Avila, Lil Jon, and more.
The festival focuses on the music because its location allows for attendees to experience many other places in Cancun, an already popular vacation spot. Their party packages include access to all venues, open bars, and waived cover charges. IMF does not offer any type of app or other technology for the attendees yet. They do have social media channels used to promote their event and provide information and media.
In conclusion, the top music festivals based on attendance in Mexico are Electric Daisy Carnival Mexico, Vive Latino, and Inception Music Festival. While each event uses technology in their shows and other aspects of the festival, none currently offer any kind of app or other technology directly to the attendees.