Museum Insights (Karen Blixen Museum)

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Museum Insights (Karen Blixen Museum)

The best practices that can be used by museum operators to attract the younger generation and keep them engaged with museum activities include providing interesting museum activities, aesthetic platforms, digital engagement, raising the awareness of female artists and historical figures, as well as the usage of social media platforms.

Interactive and Captivating Museum Activities

Aesthetic Platforms

Digital Engagement

Raising Awareness About Women Artist and Historical Figure

  • In the #MeToo era, the role of women has been acknowledged and deemed important, especially to young girls. This leads to the need for museums that emphasize the accomplishment of women.
  • According to a survey conducted by Cone Communications, over 80% of Gen Z reported that they used social media to speak about the issues they're passionate about, including social and gender issues.
  • Gen Z women believe that their "purchasing power is a tool for activism". This signifies that one of the factors for the young female generation to make decisions is the social value of a particular brand.
  • During the Women's History Month, the National Museum of Women in the Arts (NMWA) announced a social media challenge where they asked their followers to mention five female artists and use the hashtag of #5womenartists to raise awareness and attract young generation.

Social Media Usage

Research Strategy

To determine the five current trends and best practices employed by museum operators to attract the younger generation and keep them engaged with museum activities, we first began our research by browsing through various reports, expert blogs, studies, papers, and the latest surveys from trusted sources, such as The Museum Scholar and Pacific Standard Magazine. Utilizing the insights we gathered from attempting the strategy, our research team looked for additional relevant information through news, articles, and publications from respected sources, including ArtNet and High. We also used advanced search engines to collect the requested information for more precise results. We made sure that the trends or best practices selected in this study are effective methods to attract the younger generation by providing evidence-based findings and the examples of other museums that practiced the selected trends. Our research team also carefully selected the trends that are suitable for marketing strategies for the Karen Blixen Museum regarding the inquiry given.
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Sources