MRO

Part
01
of two
Part
01

Competitive Landscape - CYTK, Identifix, and AllData

A competitive landscape has been conducted on the following companies in the MRO space: CYTK, Identifix, and ALLDATA. For each of these companies, we have provided a brief description of the company, their unique proposition, their underlying technology, and any corporate partnerships they might have. However, after an exhaustive search, we could not find information about the funding from venture capital companies, but we found helpful sources behind paywalls that may have the requested information. Below is our methodology for finding the amount of funds raised from venture capital companies as well as a deep dive into our key findings.

METHODOLOGY

In order to provide the amount of funds raised by CYTK, Identifix, and ALLDATA from venture capital companies, our primary search involved scouring through the websites of the three companies. This helped us get information on the other data points, but we did not find any information on funding from venture capital companies. We then searched for the company profiles through credible sites like Owler, Hovers, OpenCorporates, and Craft.co, but we could not find any information regarding funding from venture capital companies. Next, we leveraged online journals and newspapers such as New York Times, but could not find any news on funding from venture capital entities to the three companies in this request.

Since we could not find any precompiled information about the funding from venture capital companies to the three companies above, we hoped to find any information from the company websites and the above databases regarding the total funding and the percentage of funding from venture capital. We could have arrived at the answer by calculating as follows:

Total funding from venture capital= % funding from venture capital x total funding from all sources.

However, the percentage was not available either. We even broadened our search to cover the maintenance, repair and operations industry, but no information was available for triangulation. For instance, Solera inc., which acquired Identifix, had no leading funding information to aid in finding venture capital funding for Identifix. Lastly, we searched on Crunchbase where the funding rounds data was available but locked for CYTK, Identifix and ALLDATA. Below is a deep dive into our key findings.

cytk

CYTK is an AI powered tech virtual assistant with a suite of mobile applications that help technicians and auto mechanics in vehicle maintenance, repair, and operations activities such as repair, inspection, and performing pin point tests. CYTK's technology helps techs carry out work procedures accurately and with increased human efficiency. CYTK's unique value proposition is: "CYTK provides a range of benefits for technicians, shops, and OEMs." Some of the benefits are:


CYTK'S UNDERLYING TECHNOLOGY

Data on funding rounds from venture capital companies for CYTK is available on Crunchbase, but requires payment to unlock.

IDENTIFIX

Identifix is owned by Solera Holdings, has its headquarters in Roseville, Minnesota and serves automotive technicians and shop owners in the United States, Canada, and Latin America. They provide automotive repair technicians with the necessary tools and information that will help them be efficient and accurate in their work and ultimately be more profitable. They do this through three avenues: Direct-Hit online repair database, Identifix Repair Hotline, and the Direct-Shop management system.

Identifix's underlying technology includes:
Identifix's unique value proposition that sets them apart from the competition includes:

Information on funds from venture capital companies to Identifix is available behind paywalls, but it requires payment to unlock. Identifix partnered with Hunter Engineering, a key player in the inspection and equipment industry. The partnership saw all Hunter Engineering Quick Check inspection systems equipped with Identifix's Diagnostic Health Report powered by Code Assist. The Code Assist technology helps the Hunter Quick Check systems to upgrade their inspection systems and provide valuable vehicle diagnosis information to repair shops. Another notable partnership is its acquisition by Solera Holdings.

ALLDATA

ALLDATA is a leading online automotive repair solution that gives automotive technicians up-to-date information on automotive repairs. They provide Original Equipment Manufacturers (OEM) information and collision repair information consisting of repair, collision, manage online, tech assist, training garage and do it yourself (DIY).

ALLDATA's unique value proposition that gives them a leg up over their competitors includes

ALLDATA's underlying technology incorporates OBDII connectivity device and ALLDATA mobile app for wireless connection that enables technicians to read and decode VIN, view and clear P-codes and move from DTC to testing procedure. ALLDATA has partnered with the following companies in the automotive industry: 3M, Auto Care Association, AAMCO Transmissions, AIA Canada, ASA, Bosch, CarMax, Caliber Collision, Jiffy Lube, among others. Funding from venture capital companies to ALLDATA may require payment to access on Crunchbase.

Part
02
of two
Part
02

Competitive Landscape - Mitchell 1, Motor.com, and CarScanner ELM OBD2

With over a million unique data points, in almost any automotive aspect required by customers, MOTOR solutions cover all vehicles classes from class 1 to 8. CarScanner has an extensive collection of mobile-based scanning and diagnostic solutions used by automobile shops. A brief methodology and details regarding how we arrived at the provided information for Mitchell 1, MOTOR, and CarScanner ELM OBD2 is as follows.

METHODOLOGY

Our research team scoured through company/brand websites, press releases, and automobile industry survey reports among other resources for details regarding the competitive landscape of Mitchell 1, MOTOR, and CarScanner ELM OBD2. We researched for brief descriptions of each company, their unique value propositions, their underlying technology, the value of funds raised from venture capital companies, and any corporate partnerships they might have. We failed to unearth publicly available information that directly provides all listed components.

We further researched for bits of information on each company. Data extracted from company websites, comparative analysis websites, press releases among other sources fulfilled specific criteria such as the description of the companies, their unique value propositions, among other parameters. However, the amount of venture capital funding of all three companies was not made available to the public. These were behind paywalls. We also failed to unearth any partnerships for CarScanner ELM OBD2 and assumed the company has yet to form any partnership or does not release such details to the public. All attempts to triangulate the volume of funds raised from venture capital companies failed. None of the companies released information regarding any of their series funding to the public. There was no feasible way to calculate the overall venture funding amount for any of the identified companies. Details of our findings are as follows:

1. COMPANY: Mitchell1

Mitchell1 provides information solutions that help in simplifying the everyday tasks performed by automotive professionals. For over 100 years, Mitchell 1 has helped in making the job of automotive professionals easier. Products offered by Mitchell1 include repair information (ProDemand), shop management solutions (Manager SE), shop marketing solutions (SocialCRM), estimating solutions (ProDemand® Estimator), and commercial truck (TruckSeries) software solutions. The webpage of Mitchell 1 is accessible via this link.

UNIQUE VALUE PROPOSITION

Mitchell 1 use the unique messaging "in your shop, at your side" on its website to market utself. With over 100 years experience, Mitchell1 has built a legacy by designing a suite of programs that help independent automobile repair shop owners efficiently deliver services to their customers from the drive-in instance to the final invoicing moment and beyond.

UNDERLYING TECHNOLOGY

The underlying technologies utilized by Mitchell 1 to help automobile service providers in their service delivery process include software technologies, information management technology, SocialCRM marketing technology, management technology, and workflow technology.

VENTURE CAPITAL COMPANY FUNDING

Reliable information regarding the venture capital funding rounds of Mitchell1 is locked up behind payment walls.

CORPORATE PARTNERSHIPS

Mitchell 1 has recently established corporate partnerships with several companies to improve its market share including Roady’s Truck Stops, TruckPro, Tim McDonnell, and O’Reilly Auto Parts.

2. COMPANY: MOTOR

MOTOR Information Systems is one among the world’s first providers of automotive data. With over a million unique data points, in almost any automotive aspect required customers, tailored MOTOR solutions cover all vehicles classes from class 1 to class 8. The webpage of MOTOR is accessible via this link.

UNIQUE VALUE PROPOSITION

MOTOR utilizes the unique messaging "automotive data since 1903" on its website to market itself. With several testimonials from customers including Volvo Trucks, MOTOR is a trusted automotive data provider operational since 1903.

MOTOR publishes a magazine that keeps professional installers up-to-date with technical data regarding repair and maintenance of automobiles, both domestic and imported in a fast-changing industry. MOTOR provides comprehensive solutions that cover all vehicles classes from class 1 to class 8.

UNDERLYING TECHNOLOGY

The underlying technologies used by MOTOR include Software as a Service, Data as a Service [Source 5], and information technology.

VENTURE CAPITAL COMPANY FUNDING

Reliable information regarding the venture capital funding rounds of MOTOR is locked up behind paywalls.

CORPORATE PARTNERSHIPS

MOTOR has formed some corporate partnerships aimed at boosting its market opportunities with the following brands: Karmak, DG Technologies, and MOTOSHOP Technology.

3. COMPANY: CarScanner ELM OBD2

Car Scanner is a company that provides professional car diagnostics solutions utilizing phones, tablets or laptops, running on platforms like iOS (Apple iPhone or iPad), Android, Windows, Windows Phone, or Windows Mobile. The webpage of CarScanner ELM OBD2 is accessible via this link.

UNIQUE VALUE PROPOSITION

CarScanner ELM OBD2 utilizes the unique messaging "The best car OBD2 diagnostic solution for iOS and Android in your pocket!" to market itself. Car Scanner provides unique troubleshooting solutions using mobile technology such as WiFi and Bluetooth to automobile shop owners diagnose and solve car issues at optimized connection speeds.

UNDERLYING TECHNOLOGY

The underlying technologies utilized by Car Scanner to provide professional car diagnostics solutions include information technology, mobile technology, Android technology, Windows technology, among other advanced technologies.

VENTURE CAPITAL COMPANY FUNDING

Reliable information regarding the venture capital funding rounds of MOTOR is locked up behind paywalls.

CORPORATE PARTNERSHIPS

Car Scanner designs its products to be compatible with Microsoft, Android. However, there is limited information regarding Car Scanner partnership with other brands.
Sources
Sources