Mouth-as-a-Platform 2

Part
01
of four
Part
01

Mouth-as-a-Platform Competitive Landscape 3

Our research team has completed rows 3-10, columns C-E in the Known Competitors Competitive Landscape Tab of the attached spreadsheet. A competitive landscape for Playbrush, Flossonic and SmartyBrush is that Playbrush has a total of US$3.7 million in funding and Flossonic has $160,416. SmartyBrush provides smart connected technologies for managing and maintaining oral hygiene, Playbrush offers oral care tech for children that is designed to transform manual toothbrushes into mobile game controllers, while Flussonic designs and manufactures clinically proven toothbrushes that floss teeth during a normal brushing cycle.

PLAYBRUSH

  • Playbrush is a technology company that offers oral care tech for children that is designed to transform manual toothbrushes into mobile game controllers, to encourage children to brush their teeth. Playbrush's smart toothbrushes have been designed with children in mind to encourage healthy oral practices. The smart toothbrush transforms brushing movements into games such as flying planes, exploring levels, and painting pictures. The children's oral care technology also has detailed statistics used to monitor brushing progress.

FLOSSONIC

  • Flossonic Limited is a UK-based provider of a clinically proven toothbrush that flosses teeth during a normal brushing cycle. The company designs and manufactures toothbrushes that have "thin perimeter bristles that flare outwards in order to get into the inter dental spaces to floss teeth during a normal brushing cycle". It also makes a rechargeable sonic toothbrush that has a UV sanitiser. The company has received a total amount of $160,416 in funding to date.

SMARTYBRUSH


Research Strategy:

We first started our research by scanning through each company's website for details regarding their description, history, funding, products, claims, leadership and tech stack. After an exhaustive search, we found most of the information regarding Playbrush and SmartyBrush's description and history on their websites. Unfortunately, Flossonic's website was down, and further research from different sources disclosed that the company was out of business. We could not find any details regarding Flossonic claims and detailed information about the company's first products.

Next, we examined the company's profiles on sites such as Hoovers, CrunchBase, and Craft.co. We hoped to garner more information on their funding. However, we could only find funding information for Playbrush and Flossonic. We could not find any funding details for SmartyBrush. We then searched news and media publications such as Forbes, PRNewswire, Emmott On Technology, and many more, for information on SmartyBrush's funding amount and claims. These sources provided information regarding the company's products and services but nothing specific on funding amount and claims. We believe that this information is not publicly available as SmartyBrush is a private company and is under no obligation to publish its financial or company details.

Part
02
of four
Part
02

Mouth-as-a-Platform Competitive Landscape 4

Details from companies mentioned in columns F-H include Orabrush, which is an online video marketing brand builder, founded in 2009 in Orem, Utah, and Store-a-tooth which provides dental stem cell banking services for preserving the stem cells found in baby teeth and wisdom teeth. Detailed analysis is provided below as well as in the attached spreadsheet.

ORABRUSH

  • It is an online video marketing brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. It sells its products in more than 30,000 stores in 25 countries including the US.
  • The company was started in 2009 in Orem, Utah. Its first product, Orabrush tongue cleaner, was launched in 2009. The company has not made any acquisitions, although it was acquired by DenTek Oral Care.
  • The company has observed a change in senior leadership. Jeff D. Davis remained its CEO from 2010 to 2015. Orabrush has $2.4M in estimated revenue annually and is ranked 2,403,779 among websites globally based on its 13,464 monthly web visitors.
  • Some of its products include Orabrush, a tongue cleaner with micro-pointed bristles and built-in scraper, Dentek Deep Clean Bristled Picks, which is a packet containing 260 bristle picks that keeps spaces between teeth clean and scrubs away plaque, etc.
  • The company has received $3.5 million as a total amount of funding to date.
  • The company uses its "reverse marketing model" with YouTube to improve its performance.
  • The company uses its creative out of the box thinking in providing helpful YouTube videos for performance improvement which its clients have found useful.
  • Some of the company's current members include Bob Wagstaff as Founder and Board Member, and Scott Wright as CEO.
  • Orabrush uses 17 technology platforms and services including Google Analytics, G Suite (formerly Google Apps for Work), and Apache Web Server along with 41 technologies for its website including Viewport Meta, iPhone / Mobile Compatibility, and SPF.

STORE-A-TOOTH

  • It provides dental stem cell banking services for preserving the stem cells found in baby teeth and wisdom teeth.
  • The company was started in Littleton, MA in 2006 and launched its first service product in 2006.
  • It was acquired by Provia Laboratories, LLC, although it doesn't have any acquisitions. No change occurred in its senior leadership.
  • It doesn't have any products, although it provides services to its clients that include Store-A-Tooth's unique Cell Culture Service for baby teeth that confirm the presence of stem cells prior to banking etc.
  • Current team members include Howard Greenman as CEO, Dr. Peter Verlander as Chief Scientific Officer, Bruce Meckling as Vice President, Global Marketing and Sales, and Dr. Joseph Laning as Vice President, Technology.
  • Store a Tooth is actively using 41 technologies that include Viewport Meta, iPhone / Mobile Compatibility, and SPF.

KOLIBREE

  • It develops smart and connected toothbrushes, empowering adults and children to brush better and prevent dental issues.
  • It was founded in 2013 in Neuilly-sur-seine, Paris, France and its first product which was an electric toothbrush was launched in 2013. It is a private company with no acquisitions.
  • The company observed a change in senior leadership when its CTO (Chief Technology Officer) ended service in 2016, followed by Olivier Giroud as new CTO.
  • The company has only one product named as ARA, "The Smart, Fun and Connected Electric Toothbrush". The brush is embedded with 3D sensors to detect spots that brushers could be missing.
  • The company has received $5.7 million in total funding to date.
  • The company claims that it uses AI (Artificial Intelligence) in its toothbrush, which enables its clients to track their performance and use coach guidance.
  • Current team members include Matthieu Delporte as CFO, Olivier Giroud as CTO, and Thomas Serval as Co-Founder & CEO.
  • Kolibree uses 23 technology platforms and services including Google Analytics, G Suite (formerly Google Apps for Work), and Apache Web Server.

Research Strategy:

Your research team commenced research by first looking for all the required details including company overview, history, acquisitions, total funding received, etc. We reviewed the official websites of the given companies as well as their press releases, media articles, and credible company analysis databases such as Crunchbase, in a hope to get the fundings received, any changes in senior leadership, tech platforms used, etc. With the help of the information portals mentioned above, we were able to gather all the required data for all 3 companies except a few for Store-a-tooth. Also, most of the information regarding the Tech Stack was paywalled on Crunchbase, so we provided those findings that were available in the public domain. We included Crunchbase as a source for each of the 3 companies. Unfortunately, we were unable to find any information regarding the total funding received, any change in senior leadership in the past, and any claim made by the company in regard to any performance indicators the company tracks or others.

We then looked for the annual reports and investors presentations for Store-a-tooth in a hope to get any relevant insight, numbers or facts related to the fundings received, company claims in terms of performance metrics, etc. The annual reports and investor relations are most likely to contain such information or any related insight. Unfortunately, the company didn't possess any investor presentations. It hasn't publicized any of its annual reports. None of the searches yielded any further results.

We then looked for the statistics of the company market in a hope to get any related statistics regarding its funding. From there we could triangulate its total funding received by performing appropriate mathematical calculations. We searched through news journals and magazine articles such as The Economist, Science Mag, etc. We also searched through private companies' data sets such as Statista, Forrester, Hoover, Forbes, and Investopedia. We even searched through research databases such as Research Gate, Research Guides, and Greenbook, however, none of the sources contained any relevant information, most likely due to the unavailability of such data, as no previous researches or market analysis seems to have been conducted on this company. Hence, none of the databases yielded any positive results.

From this point, we realized that data related to the total funding received, the company claims over performance metrics, etc. are not contained anywhere: from the official website of Store-a-tooth, news journals, press releases, magazine articles, private companies' data sets -- likely due to the unavailability of such data as it hasn't even been publicized by the company. So, we began searching for the investors of Store-a-tooth so that we could afterwards search their press releases and reports to find out "how much did they invest in Store-a-tooth". We were hoping to conclude the total funding received by adding all of them. We again searched through official databases of Store-a-tooth including their press releases, media articles, as well as other media company databases such as Business Wire, PR News Wire, etc. Unfortunately, none of the sources yielded any information related to the investors or amount invested. Hence, none of the searches yielded any further results.
Part
03
of four
Part
03

Mouth-as-a-Platform Competitive Landscape 5

A competitive landscape for OraHealth and Quip are provided in columns I and J of the attached spreadsheet.

OVERVIEW

  • OraHealth provides slow-release tablets, gels, and chewing gum that battle tooth decay and problems with dry mouth for consumers. Its specialty product is XyliMelts, which are slow-melting tabs for dry mouth that are "safe for use while sleeping."
  • Quip provides consumers with dental health products, expert advice, and tips that "guide technique" and promote the establishment of healthy routines.

ORAHEALTH

  • OraHealth was officially incorporated in 2011 in Bellavue, Washington by Jeff Haley. Its first product was released back in 2002.
  • The company was acquired by Quest Products in January 2019.
  • Don Ryan is the Managing Partner of Quest Products. Other members of the company's leadership team are listed in the attached spreadsheet.
  • OraHealth products include XyliMelts, XyliGel, XyliGum, and Renewing Melts.
  • To date, the company has received $2.1 million in funding.

QUIP

  • Quip was founded in April 2014 in Brooklyn, New York by Bill May and Simon Enever. Its first electric toothbrush hit the market in 2015.
  • Simon Enever is the company's president and CEO. Other leadership team members are listed in the attached spreadsheet.
  • Quip sells electric toothbrush sets for adults, children, and couples, as well as an ADA-approved toothpaste available in regular and travel sizes.
  • To date, the company has received $62.2 million in funding.
Part
04
of four
Part
04

GSK (Alternate Formatting)

GSK has several social and medical initiatives for underserved populations including Smiles For Kids, Comic Relief, and Save The Children. They invested $4.95 billion in R&D last year and had $39.83 billion in revenue. They are heavily focused on cancer curing technologies and vaccine development.

  • The link to the Google Doc version of both research documents combined can be accessed here.
  • The link to the Word version of both research documents combined can be accessed here.
  • The link to the PowerPoint version can be accessed here.
Sources
Sources

From Part 03
Quotes
  • "OraCoat is the world leader in the breakthrough technology of 'oral adhering discs' which slowly release ingredients in the mouth and are safe for use while sleeping. "
Quotes
  • "Although Quip is the first (and so far only) direct-to-consumer toothbrush to earn ADA acceptance, the sleek, heavily marketed brush is by far the most debated among dentists."
Quotes
  • "A little over a year ago, I realized it was nearly impossible for me to go on social media without seeing an advertisement for something called the “Quip toothbrush.” Each ad was bright, colorful, and surprisingly aesthetically-pleasing for a toothbrush, seemingly directed right at millennials."