Details from companies mentioned in columns F-H include Orabrush, which is an online video marketing brand builder, founded in 2009 in Orem, Utah, and Store-a-tooth which provides dental stem cell banking services for preserving the stem cells found in baby teeth and wisdom teeth. Detailed analysis is provided below as well as in the attached spreadsheet.
- It is an online video marketing brand builder. The company leverages expertise in YouTube content creation, optimization and advertising to commercialize innovative products. It sells its products in more than 30,000 stores in 25 countries including the US.
- The company was started in 2009 in Orem, Utah. Its first product, Orabrush tongue cleaner, was launched in 2009. The company has not made any acquisitions, although it was acquired by DenTek Oral Care.
- The company has observed a change in senior leadership. Jeff D. Davis remained its CEO from 2010 to 2015. Orabrush has $2.4M in estimated revenue annually and is ranked 2,403,779 among websites globally based on its 13,464 monthly web visitors.
- Some of its products include Orabrush, a tongue cleaner with micro-pointed bristles and built-in scraper, Dentek Deep Clean Bristled Picks, which is a packet containing 260 bristle picks that keeps spaces between teeth clean and scrubs away plaque, etc.
- The company has received $3.5 million as a total amount of funding to date.
- The company uses its "reverse marketing model" with YouTube to improve its performance.
- The company uses its creative out of the box thinking in providing helpful YouTube videos for performance improvement which its clients have found useful.
- Some of the company's current members include Bob Wagstaff as Founder and Board Member, and Scott Wright as CEO.
- Orabrush uses 17 technology platforms and services including Google Analytics, G Suite (formerly Google Apps for Work), and Apache Web Server along with 41 technologies for its website including Viewport Meta, iPhone / Mobile Compatibility, and SPF.
- It provides dental stem cell banking services for preserving the stem cells found in baby teeth and wisdom teeth.
- The company was started in Littleton, MA in 2006 and launched its first service product in 2006.
- It was acquired by Provia Laboratories, LLC, although it doesn't have any acquisitions. No change occurred in its senior leadership.
- It doesn't have any products, although it provides services to its clients that include Store-A-Tooth's unique Cell Culture Service for baby teeth that confirm the presence of stem cells prior to banking etc.
- Current team members include Howard Greenman as CEO, Dr. Peter Verlander as Chief Scientific Officer, Bruce Meckling as Vice President, Global Marketing and Sales, and Dr. Joseph Laning as Vice President, Technology.
- Store a Tooth is actively using 41 technologies that include Viewport Meta, iPhone / Mobile Compatibility, and SPF.
- It develops smart and connected toothbrushes, empowering adults and children to brush better and prevent dental issues.
- It was founded in 2013 in Neuilly-sur-seine, Paris, France and its first product which was an electric toothbrush was launched in 2013. It is a private company with no acquisitions.
- The company observed a change in senior leadership when its CTO (Chief Technology Officer) ended service in 2016, followed by Olivier Giroud as new CTO.
- The company has only one product named as ARA, "The Smart, Fun and Connected Electric Toothbrush". The brush is embedded with 3D sensors to detect spots that brushers could be missing.
- The company has received $5.7 million in total funding to date.
- The company claims that it uses AI (Artificial Intelligence) in its toothbrush, which enables its clients to track their performance and use coach guidance.
- Current team members include Matthieu Delporte as CFO, Olivier Giroud as CTO, and Thomas Serval as Co-Founder & CEO.
- Kolibree uses 23 technology platforms and services including Google Analytics, G Suite (formerly Google Apps for Work), and Apache Web Server.
Your research team commenced research by first looking for all the required details including company overview, history, acquisitions, total funding received, etc. We reviewed the official websites of the given companies as well as their press releases, media articles, and credible company analysis databases such as Crunchbase, in a hope to get the fundings received, any changes in senior leadership, tech platforms used, etc. With the help of the information portals mentioned above, we were able to gather all the required data for all 3 companies except a few for Store-a-tooth. Also, most of the information regarding the Tech Stack was paywalled on Crunchbase, so we provided those findings that were available in the public domain. We included Crunchbase as a source for each of the 3 companies. Unfortunately, we were unable to find any information regarding the total funding received, any change in senior leadership in the past, and any claim made by the company in regard to any performance indicators the company tracks or others.
We then looked for the annual reports and investors presentations for Store-a-tooth in a hope to get any relevant insight, numbers or facts related to the fundings received, company claims in terms of performance metrics, etc. The annual reports and investor relations are most likely to contain such information or any related insight. Unfortunately, the company didn't possess any investor presentations. It hasn't publicized any of its annual reports. None of the searches yielded any further results.
We then looked for the statistics of the company market in a hope to get any related statistics regarding its funding. From there we could triangulate its total funding received by performing appropriate mathematical calculations. We searched through news journals and magazine articles such as The Economist, Science Mag, etc. We also searched through private companies' data sets such as Statista, Forrester, Hoover, Forbes, and Investopedia. We even searched through research databases such as Research Gate, Research Guides, and Greenbook, however, none of the sources contained any relevant information, most likely due to the unavailability of such data, as no previous researches or market analysis seems to have been conducted on this company. Hence, none of the databases yielded any positive results.
From this point, we realized that data related to the total funding received, the company claims over performance metrics, etc. are not contained anywhere: from the official website of Store-a-tooth, news journals, press releases, magazine articles, private companies' data sets -- likely due to the unavailability of such data as it hasn't even been publicized by the company. So, we began searching for the investors of Store-a-tooth so that we could afterwards search their press releases and reports to find out "how much did they invest in Store-a-tooth". We were hoping to conclude the total funding received by adding all of them. We again searched through official databases of Store-a-tooth including their press releases, media articles, as well as other media company databases such as Business Wire, PR News Wire, etc. Unfortunately, none of the sources yielded any information related to the investors or amount invested. Hence, none of the searches yielded any further results.