Motif

Part
01
of four
Part
01

Photo-Related Gifts: Who


There is no publicly available information to fully answer the question, however we were able to find out that The most preferred photo-related gift is the Photo card which accounts for 40% of the photo-related gifts revenue.we also found out that the US has the biggest market for personalized gifts and that by 2022, 35% of personalized gifts will be photo-related. We have presented an overview of our methodology below which is followed by a helpful finding brief.

METHODOLOGY

We began our search by looking for pre-compiled data on the demographics of photo related gifts in the US. We searched through different media publications. From the reports we got, we found nothing on the photo-related gift receivers or givers. The information was mostly about photography, why people love photography and top gifts for lovers of photography. We continued our search by looking at media publication to see if any survey has been carried out on photo-gifts but unfortunately, no data was available on any public media publication database.
We then widen our search by looking for surveys and polls done on gifts options during the US holiday season. We hoped that we could find statistics photo-related gifts preferences in the US and from that statistics we could make an assumption on the demographics of photo-related gifts. However, we could only find a survey on conducted by Deloitte titled; "2018 Deloitte holiday retail survey" That looked at the preferred gift options in the US. However, the survey provided no data on photo-related gifts. A more rigorous search on research sites such as Pubmed, NCBI, Researchgate and business publications such as Wired and Business Insider also failed to produce any survey on photo-related gifts preferences in the US holiday season. We then assumed that data on demographics of photo-related gifts is not available on any public data because the market is small and relatively new.

Having established that the photo-related gift market is part of the personalized gift market, we switched our focus to finding data on it. We found out that in 2018, 15% of men and 17% of women were planning to give personalized gifts to their partners. We also found a report that claimed that 40% of customers prefer retailers that sells personalized items.

HELPFUL FINDINGS


  • Photo cards account for more than 40% of revenue in the photo merchandising market












Part
02
of four
Part
02

Photo-Related Gifts: Preferred Formats

Executive Summary

While there is no publicly available information to fully answer the question, we've used the available data to pull together several key findings. For the next few years, it is expected that more and more Americans will be purchasing photo personalized gifts. By 2022, 35% of gifts will be photo-related. Moreover, it appears that in the North American region, customers have a preference for photo cards. 40% of the revenue generated by photo-related gifts is currently produced by photo card sales. Below we have traced an outline of our research methodology to better explain why the requested information is publicly unavailable. We have also included helpful findings surrounding the topic.

METHODOLOGY

In order to understand what type of photo-related gifts Americans prefer, we started by searching for polls and surveys surrounding the topic in question. Unfortunately, despite our efforts, the initial search did not return the desired results. Therefore, we continued our investigation by turning our attention to specific holidays and events. For example, we sought to find out what type of non-photo gifts and photo gifts one might purchase on Mother’s Day or Valentine’s Day.
Thus, we found out that, in 2018, for Valentine’s Day, 15% of men and 17% of women were planning on offering their partner a personalized gift. However, the survey that we consulted did not include a further breakdown of personalized gifts. Furthermore, when it comes to Thanksgiving shopping plans, a 2018 survey concluded that 88% of shoppers were either going to spend exactly the amount that they had initially planned or more. 82% of those consumers who were expecting to spend more stated that they were probably going to exceed their initial budget while shopping for gifts. Although the survey does mention a few general shopping categories that tend to be quite popular on customers’ shopping lists around Thanksgiving, it is not clear how much they were planning to spend on photo-related versus non-photo-related gifts. However, categories such as toys and hobbies were popular with 57% of shoppers, while categories such as home and kitchen were popular with 31% of shoppers. These categories might include wall décor, for example, but the survey didn’t go into more detail. Another survey regarding consumer spending around the winter holidays revealed that, last year, 23% of consumers would have preferred a “home décor & furnishings” type of gift, while 17% would have liked a “home improvement items & tools” present. Unfortunately, no further details are available concerning consumers’ preferences in terms of photo-related or non-photo-related.
Regarding the history surrounding consumers’ preferences, we were able to find a similar type of survey dating back from 2013. The survey included shoppers’ gift receiving preferences for the 2012 and 2013 winter holidays. Although, unfortunately, the survey in question did not include a clear photo-gift versus non-photo gift distinction, again, we looked at “homemade gifts” and “household goods” as potentially including photo gifts. In 2012, 46% of males and 54% of females wanted to give “household goods,” and 36% of males and 62% of females wanted to give “homemade gifts.” In terms of receiving, in 2012, 42% of males and 63% of females wanted to receive “household goods,” while 42% of males and 64% of females wanted to receive “homemade gifts.” For 2013, 36.8% of makes and 62.1% of females wanted to give “homemade gifts,” while 43.9% of males and 55.1% of females wanted to give “household goods.” As for receiving, in 2013, 45.8% of males and 67.9% of females wanted to receive “homemade gifts,” while 43.0% of males and 68.3% of females wanted to receive “household goods.” Of course, since these categories can be quite broad, it is difficult to draw any conclusions regarding the evolution of photo-related gifts alone.
Since this initial strategy has proven to be unsuccessful, we continued our research by exploring a wide array of industry publications, from Photo Workout to Click It Up A Notch, which are both concerned with photography and adjacent products, such as photo-related gifts. Although some of these publications did include some suggestions regarding unique photo gift ideas, it was not clear whether any of these ideas were indeed popular or preferred.
Seeing that the information surrounding the topic was rather scarce, we continued our research by trying a different approach. Therefore, we turned our attention to companies that specialize in product customization. Since this market is rather fragmented, we made sure to perform a thorough search and find out what product customization experts had to say when it comes to identifying the most popular product groups that they offer.
This strategy did uncover some interesting details. We came across Custom Gateway, a company specialized in customization. On their website, they present some of the statistics surrounding the current global gifts market. Thus, we found out that the overall market is worth $70 billion at the moment. 43% of that, around $30 billion, consists of personalized gifts. And, of course, out of the total personalized gifts market, 32%, about $10 billion, consists of photo gifts. When it comes to photo gifts, photo books represent 15% ($1.5 billion), wall art represents 22% ($2.2 billion), photo cards make up 25% ($2.5 billion), calendars make up 18% ($1.8 billion), and other gifts represent another 20% ($2 billion). Furthermore, the United States covers 47% of the global gifts market. However, it is important to remember that the product segmentation we included applies to the global market. We could not confirm that these numbers also apply to the United States, quite the contrary. As a matter of fact, other sources indicate that, when it comes to North America, 40% of the revenue produced by the photo merchandise market is generated by photo cards alone. Therefore, it is likely that, in the case of North America, these numbers do not apply.
We continued our research by exploring home improvement and housekeeping publications, such as Better Home and Garden and Good Housekeeping. We even checked business magazines such as Business Insider. While all of them featured personalized photo gift ideas, it isn’t necessarily obvious that any of the ideas presented were popular.
In order to find out more about consumers’ preferences, we turned to Amazon. The company often features lists on their website. One of the current lists includes Top Selected Products and Reviews for Personalized Photo Gifts. Here we discovered that wall art products had both the most numerous reviews and the highest score. Based on the same criteria, photo mugs seemed to be on the second place. Other products were included; however, those other products were not particularly popular.
Regarding the evolution of consumer preferences over time, that information was unfortunately not publicly available. In order to gather some insight into this matter, we turned to market reports surrounding the gift market in general and photo-related gift segment in particular. We discovered several market reports; however, for the most part, the information was hidden behind a paywall.
The “Global Photo Merchandising Market 2018-2022” report appears to be the best source as it specifically targets the photo merchandising market alone. The authors mention that, in analyzing the sector’s growth potential, they examined each type of product separately. Therefore, they looked at “wall décor, photo cards, calendars, and photo gifts.” The report focuses on the global market, however, they also explore each geographic region on its own. Nevertheless, it is important to note that they treat the Americas as a single region. Among other things that we will discuss in the Helpful Findings section, they do mention that the countries located in this region were and still are major market contributors. Their table of contents includes a chapter dedicated to “Key leading countries.” Therefore, it is likely that they treat the United States separately in this chapter.
We have included other market reports that address the evolution of the market. The shoppers’ preferences are likely not presented separately in these reports; nevertheless, the numbers might indicate a shift in consumers’ choices of photo-related gifts. The “Global Personalized Gifts Market 2017-2021” report, the “Personalized Gifts Market- Segmented by Product Type (Photo Personalized Gifts and Non Photo Personalized Gifts), Distribution Channel (In-Store and Online Retail), and Geography - Growth, Trends and Forecasts (2019 - 2024)” report, and the “Personalized Gifts Market - Global Industry Analysis, Size, Share, Growth, Trends, and Forecast 2017 - 2025” report, have been included in our project.

HELPFUL FINDINGS

MARKET OVERVIEW

Apart from the above, we have found that, overall, the personalized gifts market in the United States is expected to grow. All the reports that we mentioned tend to indicate that the rise in gift giving culture, as well as an increase in demand when it comes to season decorations are the main market drivers for the United States personalized gifts market evolution. The prevalence of self-gifting in recent years, the development of gift customization technologies (such as 3D printing), the creation of efficient design and delivery, these are all contributing factors leading to the personalized gifts market growth.
Within the personalized gifts market, specialized merchandise is the top rising trend. Market players seek to distinguish themselves from other retailers by offering unique, handmade products, or by issuing a limited number of items.

PHOTO-RELATED VERSUS NON-PHOTO-RELATED

When it comes to analyzing photo-related gifts versus non-photo-related gifts, we found that, in 2017, the non-photo personalized gifts segment in the United States represented more than 69% of the total personalized gifts market. By 2022, the non-photo segment is predicted to decrease by approximately 4%. At the same time, the photo personalized gifts are gaining in popularity. They are expected to reach 35% of the overall personalized gifts market, by 2022. Regardless of whether we're talking about the photo-related or non-photo-related segment, the market seems to be quite fragmented, as there are numerous market players active in this industry.

HELPFUL FINDINGS REGARDING THE EVOLUTION OF THE PHOTO-RELATED MARKET


A report suggests that, by 2020, North America is predicted to become the largest photo merchandising market. One of the factors contributing to this market evolution is an increase in popularity for photo cards in the region. Within the photo merchandising market of North America, 40% of revenue comes from photo cards, which suggests that people prefer this type of product more and more.
Some of the key market players in the industry are companies such as: American Greetings, CafePress, CVS Pharmacy, Hallmark Cards, HP, Rite Aid, Shutterfly, Smilebox, Target Corporation, Vistaprint, Walgreens, and Walmart.

Part
03
of four
Part
03

Most Documented Life Events

People take pictures to create memories and tell stories. Weddings, births, anniversaries, graduations, Mitzvahs, baptisms, birthdays, political events, car shows, charity events, and sporting events are some of the most documented events that are captured via photography in a persons life.

METHODOLOGY

Our research team first searched numerous industry reports and photography journals to find you the most documented (via photos and videos) times, places, and events of a persons' life. Here, we that based on data from the Google Cloud- people, food, and cars were what was photographed the most frequently. However, this did not fully answer your question so we continued our search. Our logic behind this strategy was that Google Cloud has an extensive database of photos, thus making it an excellent database to sample.

Next, our research team conducted an exhaustive press search of newspapers and magazines such as Business Insider in hopes of finding the most documented events in a person's life. Our research team conducted this search with the idea that if such a study was conducted, that the findings would be published by numerous media outlets. Here, we found that people took 1.2 billion photographs in 2017, with 85% taken from smartphones, 10.3% digital cameras, and 4.7% taken from tablets. We also were able to find the most photographed places in the world, the most photographed event in the world, and reasons why people take pictures.

Since our efforts were fruitless in finding a published report on the topic, our research team approached the topic by reviewing numerous photographer's websites to determine what events that specialized in. Our logic behind this, was that photographers would be likely to specialize in times, places, and events that they documented the most. Our team used a pre-compiled list of photographers that were winners of "The List." Our team used this to compare and have provided you with the events and places that appeared the most frequently.

FINDINGS

- According to data from the Google Cloud, people followed by food and cars was what users photograph the most. Beaches, mountains, and the sky all were also on the top ten list.

- The most common places that people take photos include major life events, outdoor activities/adventure, fashion shows, corporate functions, sporting events, travel, and weddings.

-Events that people document include weddings, births, anniversaries, graduations, Mitzvahs, baptisms, birthdays, political events, car shows, charity events, engagements, holidays and sporting events.

- When traveling people commonly take pictures of beaches, clouds, city landscapes, animals, art galleries, ocean, beach, natural parks, desert, sky, stars, moon, fields, trees, country-side, food, amusement parks, mountains, lakes, fireworks, sport arenas, and national landmarks.

- In a recent report, based on traveler data, Central Park (New York City), Big Ben (London), Eiffel Tower (Paris), Burj Khalifa (Dubai), Gardens by the Bay (Singapore), and Chihuly Garden and Glass (Seattle) are the most photographed spots in the world. The first and sixth spots were located in US cities.


- The Albuquerque International Balloon Fiesta is the most photographed event in the world.

- Common reasons for documenting life events via photography include telling stories, holding onto memories, to learn new skills, to see the world differently, and to express themselves.
Part
04
of four
Part
04

Human Beings' Love of Pictures

There was no comprehensive information found on the demographics and the psychological reasons why people like photos. What we found were some limited insights that stated the following reasons why people like pictures: love for nostalgia, immediate understanding of a situation, and the joy of seeing their favorite photos, among others. In terms of partial demographic data on the use of Instagram, the most popular photo-sharing platform, approximately "69% of users are younger than 35 years old."

METHODOLOGY

We started our research by looking for directly available comprehensive information on the psychological reasons why people love pictures and whether a certain demographic likes them. We looked for this information in various sites such as in psychology-relevant sites like AlleyDog, Science Open, PsychCentral, and other similar sources; in photography-related sites such as the British Journal of Photography, Australian Photography, Remezcla, Europeana, Us Photography, Photography Life, and other similar sites; research sites such as Pubmed, NCBI, Researchgate, Lens, and similar sites; lifestyle sections of business publications such as Forbes, Wired, Business Insider, National Geographic, and others; press release sites such as Cision, Globe Wire, and other similar sources; media sites such as BBC, CNN, The Asian Correspondent, Lifestyle Asia, the Latin American Post, Euronews, and other relevant sources. Based on this search approach, we were not able to find comprehensive information on the psychological reasons why people love pictures and whether a certain demographic like them. What we found are general statistics and insights on why people love visual images in general. We also found some psychological insights but these are mainly found in a media article. There were also some demographic insights found but this pertains more to the use of photos in the Instagram platform.
We then tried to look for relevant data such as people's reaction around photos and other behavioral factors that can help us infer on people's affinity with images or photos and the accompanying demographics. Since people are now heavily using photo-sharing apps such as Instagram, we decided to look for helpful Instagram statistics that can help us draw some hypothesis on people's affinity for photos and the corresponding demographics. Based on this approach, we were not able to find related information around people and their love for photography. Nevertheless, we were able to get some insights and relevant statistics around people's preference for visual images. Although most of the contents found were related to visual content marketing, we were able to obtain snippets of information around people's photo preferences and segmentation.
We then looked for surveys or interviews that can help in giving us related insights on people's reactions towards photos and if there are available demographics on these surveys. We hoped to use these statistics to piece together enough information that can be used to derive people's preferences around photos. Based on this approach, we were not able to find substantial information on people's attitude towards photography and the corresponding demographics. What we found are a few testimonies on why visual content are more preferred by certain people groups.
We also expanded our research to include some outdated information and historical research to identify if there are behavioral conclusions from past papers that can shed light on people's interaction with photos. However, these research papers were not found. What we uncovered are some limited insights on people's reaction to their own photos.
We have concluded that the reason why comprehensive information on the psychological reason and demographics of people liking photos is not available could be due to the highly specific nature of this information. This type of research might require more effort, demand, and resources to produce.
Based on the search strategies above, we were able to piece together some insights on why people love photos. We also uncovered some statistics that can give a partial picture of the demographics surrounding the preference for photos. The section below contains our findings.

REASONS WHY PEOPLE LOVE PHOTOS

Looking at a good quality picture leaves people entranced. This is especially true with printed photographs as people find this satisfying. Printed pictures also act as a "tangible reminder of the time and effort" that was spent in taking the photographs.
Since the first semblance of a photo was captured in 1816, people take pictures to preserve memories to keep them forever. These pictures were then lovingly placed in albums, frames, and other special containers. Photos were also considered sacred as the long process of developing them was seen as somewhat of a "meaningful ritual."<imore selfie>
People also like to look at "selfies" or photos of themselves as this present an opportunity for people to see an "image of themselves from the outside." Furthermore, photography in the digital age can also be a way to unite those with the same interests and to form "new communities" around these pictures.
People are also more likely to retain information when there is an image that is associated with a message. They were able to "retain 65%" of the details of the message that was presented to them.

PHOTO DEMOGRAPHICS - HELPFUL FINDINGS

Since the majority of the photos are taken digitally these days, with most of them finding their way to Instagram, the following Instagram demographics are used to illustrate the demographics surrounding the affinity for photos.
Around 1 billion monthly users use Instagram actively. Thirty-two percent of people who are "between 25-34 years old" use the platform. Approximately "69% of users are younger than 35 years old." <websitehosting> In terms of gender, "men between 18 - 24 years old" are the most prolific visitors on Instagram.
Sources
Sources