Most-Watched Sporting Events

Part
01
of two
Part
01

Most Watched Sporting Events 2018

2018 FIFA World Cup, Super Bowl 52, 2018 Winter Olympics, and Kentucky Derby are among the most watched sporting events in 2018. Additional information is summarized below and in the attached spreadsheet as well.

MOST WATCHED SPORTING EVENTS IN 2018

Sports Category: Soccer
Number of Viewers:3,572,000,000
Sports Category: Table Tennis
Number of Viewers:291,000,000
Sports Category: Football
Number of viewers:44,080,000
Sports Category: Football
Number of viewers: 28,440,000
Sports Category: Olympics
Number of viewers: 27,840,000
Sports Category: Basketball
Number of viewers: 18,470,000
Sports Category: Horse racing
Number of viewers: 15,000,000
Sports Category: Car racing
Number of viewers: 9,350,000
Sports Category: Football
Number of viewers: 8,710,000
Sports Category: Golf
Number of viewers:8,140,000
Sports Category: Golf
Number of viewers: 6,900,000

RESEARCH STRATEGY

To identify the most-watched sporting events in 2018, we leveraged on sources like Sports Media Watch, Huffpost, Sport for Business, and Stadium Talk, among others. Each source provided a precompiled list of sporting events with the most viewership in 2018. From the lists, we chose specific events that recorded the highest viewership.














Part
02
of two
Part
02

Most Watched Sporting Events 2019

Some of the most watched sporting events held in 2019 are ICC Cricket World-Cup, Netball World Cup, FIFA Women's World Cup, 2019 Copa América, IIHF World Championship, Australian Open, Super Bowl, THE PLAYERS Championship, The Masters Tournament, ITTF World Table Tennis Championships, and the NBA Finals.

Most Watched Sporting event is 2019

ITTF World Table Tennis Championships

Super Bowl

THE PLAYERS Championship

FIFA Women's World Cup

IIHF World Championship

NBA Finals

2019 Copa América

Masters Series

ICC Cricket World-Cup

Australian Open

Netball World Cup


Sources
Sources

From Part 02
Quotes
  • "70,000 tickets to next year’s Netball World Cup 2019 have already been sold as demand to watch the sport continues to grow"
Quotes
  • "The BBC said total viewership for the 2019 tournament had already surpassed 22.2 million"
Quotes
  • "In the opening weekend of the 2019 Copa America, Telemundo Deportes yielded a total audience delivery average of 1.14 million viewers across Telemundo"
Quotes
  • "The 83rd IIHF Ice Hockey World Championship ended on Sunday. 470,853 fans have seen the games in the Steel Arena in Kosice, and at the Ondrej Nepela Arena in Bratislava"
  • "More than 1.3 billion viewers in 166 countries watched the ice hockey games on TV"
Quotes
  • "The previous attendance record of 743,667 set in 2018 was smashed in 2019 as 796,435 fans flocked to Melbourne Park"
Quotes
  • "The CBS broadcast of Sunday’s game between the Los Angeles Rams and the New England Patriots was watched by about 98.2 million people, Nielsen said late Monday"
Quotes
  • "Last Sunday’s final round of The Players Championship had a 2.8 rating and 4.19 million viewers on NBC"
Quotes
  • "An average of 10.8 million viewers tuned in on Sunday of the Masters, making it the most watched morning golf presentation in history"
Quotes
  • "Viewers from over 145 countries were treated to a total of 1,176 hours of TV coverage from Budapest (up from 140 nations and 862 hours in 2018), seeing the cumulative audience sit at 265.07 million people and cumulative reach at 665.71 million"
Quotes
  • "UK broadcasters Sky and Channel 4 recorded a total peak audience of 8.3 million during combined coverage of the Cricket World Cup final, which headlined a stellar day of sport on 14th July"