Monin Company Analysis

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01
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Part
01

Monin Company Overview

Monin has about 150 employees in the U.S. who are led by Bill Lombardo, the chief executive officer. Below is an in-depth analysis of the company including its top leadership, competitive advantage and number of employees.

C-Suite Executive Team

Additional Top Leadership

  • Stasha Johnson is Monin's vice president of digital marketing and e-commerce sales.
  • Johanna Velez is Monin's vice president of quality assurance and sourced products.
  • Darren Loscalzo is Monin's vice president of innovation.
  • Ronnie McAlister is Monin's vice president of research and development.
  • Joseph Smith is Monin's senior vice president of sales.
  • Loretta Arthur is Monin's vice president of custom business development.

Competitive Advantage

  • Monin has deals with 140 out of the top 200 United States' bar and restaurant chains, as well as, "60,000 independently operated eateries and watering holes."
  • Rapid growth while retaining its nimble nature.
  • Continuous customer education of the company's products.
  • The company's internal innovation center conducts annual customer surveys targeting between 1,000 and 20,000 consumers. This survey is essential in identifying emerging trends which have the potential to propel the company's growth.
  • Monin has a diverse product range that includes over 200 unique flavorings. Additionally, the company has crafted over 2,500 recipes (that use their products) which are provided to mixologists and bartenders.
  • The firm has launched a "clean label" line of products that have no artificial additives (that is, no artificial colors, flavor or preservatives). Also, there is an organic certified line of products that have been very popular with the company's clientele.
  • The company's products are available in over 155 countries.
  • Monin utilizes both a business-to-business and business-to-consumer product distribution model. This approach has been instrumental in its success in the market.

Number of Employees

Monin has 150 employees in the United States. However, the company has 427 employees globally, based on LinkedIn profiles.
Part
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Part
02

Monin Competitive Landscape-Part 1

Amoretti and DaVinci Gourmet have $4.20 million and $1.80 million in revenue, respectively.

Amoretti

  • Amoretti has $4.20 million in revenue.
  • The company is headquartered at 451 Lombard St, Oxnard, CA 93030.
  • Amoretti's executives are Jack Barsoumian, master creator (CEO), his wife Maral Barsoumian (marketing president), and brother Ara Barsoumian (manufacturing president).
  • Their products include extracts, craft purees, artisanal natural flavor, compounds, premium syrups, beverage infusions, bar and smoothie concentrates, swirls, martini mixes, industrial compounds, food colors, nut flavors, paste, gourmet icings, chocolate spreads, cookie spreads, chocolate, and almond dragees, liquor concentrates, olive and vinegar, Organolicious Agave Nectars Amoretti®, chocolate-covered espresso beans, among others.
  • Amoretti's quality and concentration sets the company apart from its competitors. According to the company, it "wholeheartedly believes in the outstanding quality of its products. After all, they have stood the test of time for nearly three decades."
  • Amoretti items are many times more concentrated than similar products. Once users understand how they are designed to be used, they are remarkably easy and unmatched in flavor delivery and are oftentimes the chosen ingredients by world-famous pastry chefs in national competitions.
  • Amoretti has an estimated 51-200 employees, according to their LinkedIn account. On Rocket Reach, though, they have 71 employees.

DaVinci Gourmet

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Part
03

Monin Competitive Landscape-Part 2

Torani Syrup, headquartered in California, with 137 employees, is led by Melanie Dulbecco, the chief executive officer. Sonoma Syrup Co., with only eight employees, is led by its founder, Karin Campion. The in-depth analysis of each of these companies is in the findings below.

Torani Syrups

Annual Revenue

  • In 2017, the company's estimated revenue was more than $150 million.
  • According to its CEO, the company's annual revenue averaged a 25% year-on-year growth rate. Its 2018 revenue was estimated to be $187.5 million.

HQ Location

List of products

  • Torani's products include flavored syrups, sugar-free syrups, naturally flavored syrups, and dessert sauces. The company also sells syrups in gift boxes and variety packs.

C-Suite Executive Team

Competitive Advantage

  • The company sells more than 150 naturally flavored syrups, sauces, and beverage bases.
  • The company uses pure cane sugar to produce its Puremade syrup range. The products contain "no artificial colors or preservatives, and are GMO-free."
  • Torani is a certified B corporation.

Number of Employees

  • The company has 137 employees, based on its LinkedIn account.
  • According to its CEO, the company is estimated to grow to about 250 employees by 2020.

Sonoma Syrup Co

Annual Revenue

HQ Location

List of Products

C-Suite Executive Team

Competitive Advantage

Number of Employees

Research Strategy

As both Torani Syrups and Sonoma Syrup Co. are privately held companies, they are in no obligation to share their annual reports publicly. The research team was not able to find the companies' annual revenues from their official websites. We have, however, estimated these figures based on information found on industry databases and articles.

Torani's annual revenue calculation:
As per the interview with the company's CEO, In 2017, the company's estimated revenue was more than $150 million.
2018 revenue is calculated with a 25% year-on-year growth = $150 x 1.25 = $187.5 million
Sources
Sources