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How much money do women spend per year on personal care products (I.E. non-beauty - everything else at Duane Reade (hairbrushes razors deoderant skin, face, hair care)?
Hello! Thanks for your request to provide a comprehensive overview of how much money women spend per year on personal care products. The most useful sources I found to answer your question are from The Bureau of Economic Analysis and Jezebel. The short answer is, women spend roughly $2,517.64 annually on personal care products. There is very limited publicly available information to provide you with more information than what is within this and the previous research.
Below you will find a deep dive of my findings.
METHODOLOGY
I first thoroughly read through every detail included in the previous response. I then made sure to exclude topics or approaches and sources covered by the previous researcher to provide you with a fresh perspective into the topic.
Initially, I directed my research towards government census databases. I then persistently tried several search strings with the objective of finding more leads to further search about.
I then combined some of the results I found to provide you with a more consistent and reliable answer.
FEMALE CONSUMER STATISTICS
According to Forbes, women drive 70-80% of all consumer purchases thanks to the combination of their quickly growing salaries and their influence. This means that even when a woman isn’t paying for something herself, she is often the influence or veto vote behind someone else’s purchase.
Many companies especially in the US charge a little extra for the same products when sold to women. Consumers have started defining this as 'Pink Tax'.
The Bureau of Economic Analysis had a table that showed results about a study of Real Personal Consumption Expenditures by Type of Product.
The information contained in the table with the year 2009 with a quantity index of 100. Results were last updated on March 31, 2017.
According to the BEA, personal care products had a quantity index of:
According to the BEA, hair, dental, shaving, and miscellaneous personal care products except electrical products had a quantity index of:
According to the BEA, cosmetic / perfumes / bath / nail preparations and implements had a quantity index of:
The case study for Pink Tax included the average prices of personal care products for women.
Across the 16 shampoo and conditioner products included in the study, women had to pay an average of $8.39 each.
Across the 20 shaving cream products included in the study, women had to pay an average of $3.73 each.
I tried researching about how often women will have to re-purchase these products. Unfortunately, the publicly available information is limited to only a few products.
FEMALE HYGIENE
Our sources state that these are the average amounts women spend on certain gender specific personal products:
Total: $2,517.64 annually
A case study about women's behavior had a short section about the decisions women make when buying personal care products.
8% of women said their spouse influenced them to buy certain personal care products. 67% of women claimed they bought certain personal care products because of their own decisions and feelings. 25% of women felt neutral towards buying personal care products.
5% of women said their cosmetic product purchases were strongly influenced by their spouses. 61% claimed they had no outside influence for buying cosmetic products. 34% stated they felt neutral and had no strong influence that coerced them into buying cosmetic products.
I prepared a spreadsheet of their full findings about influences on women's personal product purchases if you wish to look further into this direction of research.
Mintel, a research analyst and database focused company that specializes in beauty and personal care products, has a long list of the markets of specific personal care products in many countries. Unfortunately, all reports are beyond a paywall.
CONCLUSION
To wrap it up, beyond what is contained within this research and the previous research, there is little publicly and freely available information regarding the annual expenses of women in the personal care segments of the beauty industry.
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