Mobile Interface & Tactical Branding Case Studies

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Mobile Interface Branding Case Studies

Microsoft and GOMO limited are brands that have developed mobile interfaces that they are using to increase the penetration of their brand through tactical marketing strategies. Microsoft mobile interface for Android phones, Microsoft Launcher, offers extensive syncing capabilities with Microsoft products. GOMO limited mobile interfaces for android phones, GO launcher and Zero launcher, offer access to other GOMO limited products while delivering partnership opportunities.

MICROSOFT: Microsoft Android Launcher

  • Microsoft is a global technology company that offers diversified services including file hosting (One Drive), work productivity tools (Micosoft Office, Mail, and Calendar) and sharing tools (Skype).
  • The Microsoft Launcher is a mobile interface that delivers capability to sync Android phones with Microsoft accounts.
  • Users of Microsoft Launcher can sync their home and office computer with phones. Essentially, Microsoft Launcher offers direct sync between computer and phone through Microsoft's OneDrive.
  • In addition to OneDrive, Microsoft Launcher users can continue working on web pages, Office docs, and photos that they were working on their computer.
  • Importantly, users of the Microsoft mobile interface have direct contact with their customizable feed on their computer. Users can also customize icons, themes, and wallpapers in tandem with their computer or per their independent choices.
  • Microsoft Launcher delivers calendar organization tools that can link to work and home calendar, which delivers seamless organization.
  • Importantly, Microsoft Launcher offers Microsoft Family users the capability of extending child monitoring in Microsoft Family to their children's phones. As such, parents can keep tabs on their children's phone use.
  • Microsoft android mobile interface has over 10 million downloads on the Google Play store.res

GOMO LIMITED: Go Launcher and Z launcher

Research Strategy

In order to determine brands using mobile interfaces as part of their tactical brand approach, we undertook extensive research across news and industry sources that included the Google Play Store and Apps Samurai. From the preliminary research, we identified two brands examples. Your research team was keen to identify tactical marketing strategies utilized by identified brands by engaging in additional research on the brands and their mobile interfaces across their corporate websites.
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Additional Tactical Marketing Case Studies

Two case studies of companies using tactical marketing to add value to their customers while achieving company goals are Zappos and Slack. Zappos used tactical marketing to achieve its strategic goals of increasing revenue and increasing website traffic while Slack used tactical marketing to increase its subscriber base from 16,000 users in 2014 to around 10 million users at the beginning of 2019.

TACTICAL MARKETING VS STRATEGIC MARKETING

TACTICAL MARKETING CASE STUDIES

ZAPPOS

SLACK

RESEARCH STRATEGY

Our research strategy was centered around searching for relevant tactical marketing case studies in business review resources like HBR, Business Insider, and Inc, press release resources like PR Newswire and Globenewswire, and news resources like Forbes, CNN, and Reuters. Through these strategies, we were unable to identify any relevant case studies that met the research criteria. However, we were able to find a resource that highlighted brands with the best digital marketing campaigns. By analyzing this resource, we identified Zappos and Slack as two brands that potentially used tactical marketing to achieve company goals while adding value to customers.

Consequently, we focused on these two brands in our search for additional supporting data. After doing an exhaustive search for supporting data, we were able to create two case studies of companies that are using tactical marketing to add value for their customers while achieving company goals defined in strategic marketing. We have provided a detailed look at these two case studies above.

Sources
Sources