Mobile Gaming, Part 2

Part
01
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Part
01

Obsidian Entertainment

Obsidian Entertainment is a video game development company based in Irvine, California. Details about the company's overview, business model, employee count, revenue, locations, published games, social impact, and goals have been provided in the attached spreadsheet. Below is a summary of the findings.

Overview

  • Obsidian Entertainment generates income through the sale of video games through various digital distribution sites, such as Stream, Xboxone, Amazon, Gog.com, and PS4.
  • The company has published 14 games including Pillars of Eternity, South Park: Stick of Truth, and Dungeon Siege III.
  • Based on the popularity, ratings, and reviews given by users on review sites, including Metacritic, Pillars of Eternity is one of the company's most successful published games, while Fallout: New Vegas Ultimate Edition is the company's least successful game.
  • Obsidian Entertainment partners with Extra Life, an online movement of gamers seeking to help sick children, as part of its social responsibility initiative.
  • The company's main business goal is to build large role-playing games (RPG).
Part
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Part
02

Proletariat

Proletariat is a gaming company with a mission for creating AAA quality multiplayer games with a focus on full live stream integration. The company has secured $20 million in funding to launch its upcoming game, Spellbound. An overview and information regarding the company and its games are provided below and in rows 3-13 on the attached spreadsheet.

Proletariat

  • The company was founded in 2012 by a group of game industry experts from Harmonix, Turbine, and Insomniac. The company makes multiplayer games and has a focus on building the best live stream gaming experience. The company's passion for live streaming led to the creation of the Stream First genre of games including Streamline, an arena game with full live stream integration, and an RPG called StreamLegends.
  • The company uses streaming as part of the transparency process and has offerings such as weekly updates, live development streams, Streamote for interactions between viewers and their favorite broadcasters, and a Twitch extension for channel communities to quest and build guilds.
  • The company continues to work to deliver "groundbreaking multiplayer titles" that are focused on outstanding audience experiences, and are currently developing Spellbreak, a battle royale RPG game. It is known for
  • Their Twitch product, StreamLegends, is a Twitch extension that does not require a subscription or any purchases. Spellbreak is still in a closed beta phase so information regarding its revenue generation is not available.
  • The company is a late-stage venture and has secured $26 million in funding. Its last round of funding was in 2019 for $20 million. The company is private and does not report annual revenue.
  • The company is estimated to have 86 employees.
  • Proletariat is headquartered in Boston, Massachusetts.
  • Past titles include Streamline and World Zombination, Spellbreak is a battle royale game that is in development and currently allowing people to sign up for the closed beta.

Successful Games

  • Proletariat's first major title, World Zombination is its most successful games, and debuted as a coveted Editor's Choice on the iOS App Store, attracted over 4 million players around the world, and was named on Apple's Best of 2015 list. The game was known for its "AAA quality and depth to the mobile MMO landscape".
  • Streamline is a fast-paced arena game with live stream integration and was the first game in the Stream First genre. However, Streamline was the company's unsuccessful game. The company retired it with a statement that it was a radical experiment that fell short on distribution. The company stated it failed because they aimed to generate excitement among broadcasters who were unable to play the game every stream.

Goals

  • The company follows a "leave the world better than you found it philosophy", and every interaction within team, with players, and the industry as a whole aim to improve and excel and provide titles that are among the best in the industry. Proletariat participates in fundraising events such as its #extralife4kids campaign in support of Boston Children's Hospital and CMN Hospitals. It leverages its popular Twitch platform and its gaming community to get donations through their Extra Life for kids campaign.
  • The company advertises for the campaign on its social media sites and by holding events for the community to get involved like gaming marathons for donations. Proletariat focuses on "unparalleled community involvement" and works to develop games that they want to play and that the community wants to play with too.

Operational Strategy

  • The company is working to launch Spellbreak and to accomplish this goal it has secured funding from Take-Two Interactive and investors Spark Capital, FirstMark Capital, among others. Michael Worosz of Take-Two Interactive was named to Proletariat's Board of Directors to help the company expand the team, ramp-up development, and prepare to "self-publish" Spellbreak in 2020.
  • In preparation for the launch of Spellbreak the company has already closed one round of beta testing. Players are able to sign up for the Beta 2 that will open in the fall.
Part
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Part
03

Nexon

A detailed overview of Nexon has been provided in column E, rows 3-13 of the attached spreadsheet. Nexon develops and publishes online PC and mobile games that fall under genres such as racing, role-playing game, action, and others.

Selected Findings

Part
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Part
04

Blizzard Entertainment

Blizzard Entertainment is a well-known gaming software and computer game developer founded in 1991 and headquartered in Irvine, California. The company is known for games such as Overwatch, World of Warcraft, and StarCraft. Details on the company can be found in column F of the attached spreadsheet.

Key Findings

  • Blizzard Entertainment is a subsidiary of the larger gaming company Activision Blizzard.
  • "In 2018, 34% of the company's sales came from console games, 29% from PC games, 29% from "mobile and ancillary," and the remaining 8% from "other," which the company explains as "revenues from our studios and distribution businesses, as well as revenues from Major League Gaming and the Overwatch League." "
  • The company has published 21 games, with some of the most popular including the series Overwatch, World of Warcraft, Starcraft, and Diablo.
  • The rest of the findings can be found in the spreadsheet.
Part
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of five
Part
05

Supercell

Supercell, the Finland-based game developer, has very particular operational strategies, it is involved in several social responsibility movements, and has developed five successful games. More information regarding this company is provided in the attached spreadsheet. A short brief of the findings is provided below.

Supercell Competitive Landscape

  • Supercell, founded in 2010, is a mobile game developer headquartered in Finland. It is known for developing Clash of Clans and Clash Royale.
  • In 2019, the company had an annual revenue of $1.56 billion.
  • Its most successful games are Brawl Stars, Clash Royale, Boom Beach, Clash of Clans, and Hay Day.
  • As part of its social responsibility efforts, the company joined The Royal Foundation's Taskforce on the Prevention of Cyberbullying and the Fair Play Alliance.
  • To be the "best place for the best teams to develop games," they keep the company small. They believe that this minimizes bureaucracy while maximizing innovation.
Sources
Sources