Mobile Cranes

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Ways to Acquire Business

Strategies employed by key players of crane rentals and related businesses to acquire business customers online include frequent acquisitions, strategic alliances, joint ventures, advertising and publishing on relevant online publications, and joining relevant industry associations where members are easily accessed online.

After extensive research, there was no pre-compiled information revealing best ways a crane rental business can acquire customers online other than the ones already identified prior to this research. Also, there were no pre-compiled case studies profiling how key players in this industry and related industries acquired business customers online. Hence, we took a deep dive research approach and triangulated available information to reveal strategies employed by key players, which can easily be adopted, to acquire business customers online for a crane rental business in Texas.

INDUSTRY ASSOCIATIONS


Industry associations was identified as a major strategy useful for acquiring online business customers for a crane rental business. Known primarily for its networking purposes, industry associations such as the Associated General Contractors, which brings together key players from different construction industries, was found useful to acquire skills such as how to charge clients and write winning contracts. Along with networking opportunities, this strategy can expose a crane rental business to new businesses online.

In Texas, a crane rental business can acquire business customers online by joining the Texas Chapter of Associations.

STRATEGIC ALLIANCES AND JOINT VENTURES

As the phrases imply, strategic alliances and joint ventures are ways to acquire online customers for a crane rental business. While no case study for using this approach to acquire online business customers for a crane rental business in Texas, or other regions, was found from our research, we assume that to acquire online customers using this approach, a business must seek synergy and a win-win arrangement with another business.

For example, given the new infrastructural plan rolled out by the Trump's administration, a crane rental business can acquire online customers by going into strategic alliances or joint ventures that capitalize on public spending and appeal to potential partners affected by the plan.

Another form of strategic alliance is to directly target a potential business to initiate an alliance or joint venture. To do this, a business seeking to acquire customers using this approach must look out for a business whose partnership would be beneficial. For example, Texas-based Vista Sand, reported to break grounds on a sand mine at Hogg Ranch and is capable of producing about 3 million tons of sand per year when completed in the spring, presents an alliance or joint venture opportunity to acquire online business customers for a crane rental business.

ADVERTISING AND Publishing on relevant Websites

A crane rental business can acquire online business customers by advertising, enlisting for reviews, and publishing relevant articles on websites visited by potential customers. These efforts serve as ways to directly outreach to potential customers.

In no particular order, websites where a crane rental business can target advertising, enlisting, publishing efforts to acquire online business customers in Texas include:
CFMA.org

Conclusion

Aside from already identified strategies to acquire online business customers for a crane rental business, from our research, other strategies to acquire online business customers include joining industry associations, strategic alliances and joint ventures, and advertising, publishing, and enlisting a business on relevant websites, which serves to outreach to potential customers.
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