Key Takeaways

• Two trends in the mobile case and accessory industry is the increased demand for rugged mobile cases and the growth in the use of smart mobile phone accessories.

• The increased demand for rugged mobile cases is caused by the growth in the adoption of smartphones, owing to the surge in disposable income and a rise in the popularity of social networking sites in urban areas.
• FMI reported that the growing application of mobile phones and the expansion of 5G technology to simplify operations and help in the smoother functioning of mobile devices are expected to significantly impact the mobile phone accessories market.
• According to Allied Market Research, the prompt technological developments in mobile phones in the 21st century has paved the way for their adoption for day to day utility purposes such as alarms, task reminders, and remote controlling appliances.
• Europe's mobile phone accessories market was evaluated to be $36.67 billion in 2019 and is expected to reach $47.18 billion by 2027, at a CAGR of 2.8% from 2020 to 2027.

Introduction

• The research provides information on the mobile case and accessory trends and insights, including a description of the trends and examples of brands leaning into the trend.

Increased Demand for Rugged Mobile Cases

• According to an industry report by Mordor Intelligence corroborated by Allied Market Research, one of the trends in the mobile case and accessory industry is the increased demand for rugged mobile cases.

• The source reported an increase in the demand for rugged phone cases that can be used to protect the handset from bumps and knocks and also prevent a cracked screen.

• The increased demand for rugged mobile cases is caused by the growth in the adoption of smartphones, owing to the surge in disposable income and a rise in the popularity of social networking sites in urban areas.
•  Michael Kwan, a professional technology writer revealed that "The trends in accessories tend to follow the trends of the newest mobile phones, complementing the newest features and supporting the most prominent areas where improvement is needed."

• For example, the Case-Mate Tank is intended to meet or surpass the U.S. military standards for resilience and protection.
• Its external surface is made of rugged polycarbonate with a silicone-cushioned interior for assimilating shock and protecting the phone from rain, vibration, wind, dust, sand, and impact of all kinds. It is also pre-equipped with a retractable screen and hip clasp and is available for all brands of smartphones.
• Another example is the G-Form, which is known for its innovative technology that has made the G-Form line of rugged cases specifically for iPhones and iPads, which takes protection to the next level.
• These cases can withstand drops from heights that no other case has been subjected to. The company once dropped its Extreme iPhone Cases from a balloon 100,000 feet above Earth to test its protective ability to the extreme.
• The case was able to protect an iPhone and iPad except for the extreme cold of that altitude.
• With the increase in sales of the smartphone globally, the demand for rugged cases for mobile protection is increasing, especially for iPhone users and many iPhone case manufacturers offer a rugged case series with 360 degrees of defense.
• One of these cases may include air-cushioned corners, resilient outer layers of plastic and a clear, touch-sensitive screen protector.

Growth in the Use Smart Mobile Phone Accessories

• Allied Market Research revealed that advancements in technologies have led to an increase in various features such as AI and IoT, which have brought hyper-connectivity and intelligence in electronic devices.
• Rapid technological advancements also include the implementation of noise-cancelling technology, built-in fan and light in selfie sticks, and Bluetooth/NFC speakers, all expected to offer lucrative growth opportunities in the future.
• This has resulted in the use of wireless mobile accessories, including smart wearables, smart speakers, and wireless headsets & earphones.
• Furthermore, the advancements in the sector of smart wireless mobile accessories result in the growth of the mobile accessories market.
• Europe's mobile phone accessories market was evaluated to be $36.67 billion in 2019 and is expected to reach $47.18 billion by 2027, at a CAGR of 2.8% from 2020 to 2027.

 

Source

 

Insights

Rising Demand for Protective Cases & Cover

• FMI reported that the growing application of mobile phones and the expansion of 5G technology to simplify operations and help in the smoother functioning of mobile devices are expected to significantly impact the mobile phone accessories market.
• Based on the report, the incorporation of IoT in households has resulted in a growing demand for mobile phone accessories, a trend expected to continue in the near future.
• The genesis of 5G technology is also expected to boost the demand for mobile phone accessories that are compatible with augmented reality and virtual reality technology.
• According to the report, "The high speed of 5G technology will provide a better experience of devices that are connected through wireless technology and will play a major role in driving the demand for wireless connectivity devices."
• Furthermore, innovative functions, consumer readiness and affordability, and new designs are expected to expand the market for mobile phone protective covers.
• The demand for protective cases and covers is expected to constitute about 20% of mobile phone accessories sales.
• The U.K. is expected to record almost 4% Y-o-Y growth in 2021.
• Also, the demand from Germany and France is expected to rise considerably in accordance with the expansion of 5G networks.

Increased Demand for Intelligent Surveillance

• According to Allied Market Research, the prompt technological developments in mobile phones in the 21st century has paved the way for their adoption for day to day utility purposes such as alarms, task reminders, and remote controlling appliances.

• This has caused the entertainment and media industry to explore additional functionalities such as "large-sized touch screens, speakers, easy control volume buttons, voice control intelligence, and other applications for command & control of functions offered by the mobile phone accessory device."
• As a result, smartphones are being leveraged as alternatives for cameras, wristwatches, laptops, and other electronics to a considerable level.
• Therefore, the increase in penetration of smartphones increases the need for mobile accessories as well, which eventually leads to a growth of the market.
• For instance, OtterBox and PopSockets have collaborated to provide a wide range of protective covers with more graphics and colors, Otter+Pop Symmetry and Defender Series with an integrated pop-grip.

Research Strategy