Part
01
of one
Part
01
How much do mobile ad networks spend on B2B lead generation globally each year?
Thank you for your question about mobile ad network spend on B2B lead generation. The two best sources I saw to answer your question are Magna and CMO Survey. The short answer to your question is that mobile ad networks spent an estimated $8.08 billion dollar in 2016 on B2B lead generation, and since the mobile ad spend may grow with a CAGR of 21.8% between 2016 -2021, the ad spend on B2B lead generation may grow by a similar percentage each year. Below, you will find a deep dive to this answer.
METHODOLOGY AND DEEP DIVE
I searched through industry reports, market surveys, corporate websites, and other relevant studies but couldn't find any report specifically on amount mobile ad network B2B lead generation companies spend globally. However, my research revealed that that mobile advertising spending reached $80 billion globally, according to Magna, growing by 47.5%. Magna projects that the spend will grow by 31.4% in 2017 and that the industry will grow by 21.8% CAGR between 2016 and 2021. I couldn't find additional information on the breakdown of this ad spend. This is probably because mobile advertising companies do not generally publish breakdown on ad spend.
However, according to a CMO survey, marketers spend 10.1 percent of their marketing budget on B2B product and a further 10% on B2B service. If we assume that this percentage is the same for mobile advertising and that ad networks spend the whole 10.1% on generating leads (since their service fee is covered separately (10%), it is reasonable to assume they spend all the B2B product on B2B lead generation), then the global ad spend on B2B lead generation is $8.08 billion (10.1% * $80 billion). Although this is the best estimate I could come up with from my research, it assumes that all mobile ad spending goes through mobile ad networks.
CONCLUSION
The mobile ad spend on B2B lead generation is estimated at $8.08 billion based on publicly available data.
Thank you for using Wonder. Please let us know if there is anything else!