Mindfulness Space

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Mindfulness Space - Products Generating Buzz

Based on multiple positive reviews and appearances in "best of" listings, we have determined that seven trending products in the mindfulness industry are the Urpower Essential Oil Diffuser, the Wynd Personal Air Purifier, the GoLite Blu Energy Light, the Insight Timer app, the Spire Stone, the Lululemon Reversible Yoga Mat, and Seat of Your Soul's line of buckwheat zafu cushions.


  • A general-purpose oil diffuser, useful for diffusing "your favorite scents while you meditate or are falling asleep."
  • While there are several diffusers on the market, this is the one most commonly recommended by third-party lists of best mindfulness products.
  • Brand and Website: Urpower
  • Year founded: Unavailable
  • Revenue: Unavailable




  • Insight Timer is a freemium app, available on both iTunes and Google Play, which offers a library of over 25,000 guided meditations.
  • This app is highly recommended not only in lists of top apps but also in lists of top products. The free library is enormous and Insight Premium, which offers "hundreds of 10- and 30-day Courses, Offline Listening, Night Mode, High-Quality Audio and an Advanced Audio Player" is only $5/month.
  • Brand and website: Spotlight Six Software
  • Year founded: 2008
  • Revenue: $121,500


  • The Spire Stone is a wearable device that monitors one's breathing rate and counts one's steps and feeds that information to an app which interprets one as being calm, tense, or focused and issues notifications when there is a sudden change in one's patterns.
  • As one review aptly puts it, "Remembering to be mindful can sometimes slip your mind." By detecting when stress levels build and issuing notifications, the tracking app can help train the wearer to stop and take a breather or meditate, training them to be mindful of their moods and emotional health.
  • Brand and website: Spire Health
  • Year founded: 2014
  • Revenue: Unavailable




There was some uncertainty about whether mindfulness products aimed at kids should be included in our list. In the end, we determined not to. However, there does appear to be a significant market for kids' mindfulness products, as shown by reviews on The Mindful Mom and the product line of Mindful Little Minds. It may be beneficial to explore this area in an independent brief.


To best determine current trending products, we pulled numerous "best of" product lists from mindfulness-oriented websites and other media companies including, but not limited to, Bustle, Mellowed, and The Mindful Mom alongside mainline review sites like Reviewed.com. Our determination of what constitutes a "trending" product was based on finding it on multiple lists published within the past year. Note that while we focused on products sold in the US, not all of these products are manufactured in the US.

Having identified the most trending products, we located the company website for each and attempted to ascertain when each company was founded and its estimated revenue from either the company website or through repositories of company data like D&B Hoovers, Crunchbase, Craft.co, Buzzfile, and Owler. We found that some of these companies are not listed in any database at all, while other products are a very tiny segment of a much larger, older company's product line. A bit of digging found that the global market for mindfulness is only $134 million total, and based on just the number of companies we found in the course of our research, we understand it to be heavily fragmented. Hence, where revenue is not otherwise available, the company in question likely makes far less than $1 million in annual revenue.
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Mindfulness Space - Apparel Brands

The top five brands in mindful apparel, other than Spiritual Gangster, are Soul Flower, Lily Lotus, Drop of Mindfulness, Yoga Hyde, and RighteouSouls


Soul Flower

Lily Lotus

Drop of Mindfulness

  • Website Link: Drop of Mindfulness
  • Selection as Top: 4,803 followers on Instagram
  • Year Founded: N/A
  • Any information on revenue: N/A

Yoga Hyde

  • Website Link: Yoga Hyde
  • Selection as Top: 4,727 followers on Instagram
  • Year Founded: 2005
  • Revenue: N/A


  • Website Link: RighteouSouls
  • Selection as Top: 3,348 followers on Instagram
  • Year Founded: N/A
  • Revenue: N/A

Research Strategy:

Though we were able to identify and rank five brands in mindful apparel, other than Spiritual Gangster, we could not find the revenues for three of these brands and the year founded for two of them. The initial selection of seven brands was done on the basis of the example of Spiritual Gangster. As was evident from Spiritual Gangster, the brands had to make apparel used by yoga practitioners, or practitioners of mindfulness who promoted connectedness, kindness, generosity, and positivity. The term mindfulness was used in the sense as defined in the RC.

Brands which were 'mindful' in terms of being cautious to the environment (e.g., not using inorganic harmful raw materials) were not included if they did not have any connection to spiritual mindfulness, promoting connectedness of the body and soul, or were not used prominently by yoga practitioners. Using those criteria as guidelines, we found seven brands based in the United States. These brands were Soul Flower, Lily Lotus, Drop of Mindfulness, Yoga Hyde and RighteouSouls, Magnesiam, and MindfulApparel.

Except the first two (i.e., Soul Flower, Lily Lotus), none of the brands had any revenue data available. Therefore, we used metrics like the level of buzz surrounding the brands, which was defined by the number of Instagram followers since it was the only social media platform that each company was present on, unlike Facebook or Twitter. The number of followers was contingent upon the reputation or popularity (i.e., buzz created by the company). The number of Instagram followers have been provided for the top five brands. Mindful Apparel and Magnesiam had 223 and 221 Instagram followers, respectively, which was lower than the other brands.

To search for the missing information, such as the founding year and revenue for some of the brands, we employed the research strategies outlined below.

To discover the founding year and the revenue, we observed the history, press/media releases, and About Us sections of the company websites. We also searched through sites that provide financial data on private companies, along with the founding year, such as Crunchbase, Hoovers, Manta, ZoomInfo, CB Insights, etc. However, most of the brands are small, private businesses and usually run closely by their founders, who bypassed external funding and operated within a niche set up. Therefore, the companies were often not profiled by the databases.

Since the companies are manufacturers of apparel which could be considered to be the most relevant fashion for the practitioners of spiritualism, mindfulness, or yoga, we consulted fashion and lifestyle websites such as Feed Spot, Good Trade, BOE Magazine, Culture Trip, Refinery29, etc. We also searched spirituality or yoga-related sites such as Best Spirituality, Spirituality Health, and Spirituality and Practice, among others. Our goal was to come across profiles/stories of these companies, which could include useful information such as their founding year, revenue, etc. However, these businesses are small, niche companies within a specific segment of fashion, and did not receive significant coverage on these sites.

Finally, we looked into sites that cover social trends, finance, business profiles, etc. for brands through different articles. These sources were mainstream news sources such as Forbes, Businesswire, CNBC, CNN, NY Post, and HuffPost, among others. We explored for stories covering the companies as individual entities or providing details on them as part of comprehensive articles on Mindful Apparel. However, the sources mostly addressed stories on mindful producers in organic or sustainable apparel without any aspect of mindfulness attached. Hence, no further information could be found on these companies.
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Mindfulness Space - Insights and Trends

Current and/or future predicted trends in the mindfulness industry include the increased use of fidget toys to deal with anxiety, the increased use of weighted blankets in dealing with insomnia, meditation, the increased practice of yoga among American adults, and getting back to a more simplistic approach.

Current and/or Future Predicted Trends in the Mindfulness Industry

1. The increased use of fidget toys to deal with anxiety

  • Fidget toys are small hand-held toys which come with on/off switches, buttons, dials, and joysticks.
  • The choice of this trend is as a result of more people adopting this new form of relaxation and riddance of excess energy which uses fidget toys.
  • The toys are increasingly being used to help with anxiety because they can keep the mind preoccupied with something in order to distract it from overthinking, or feeling anxious especially when in a crowd.
  • Examples of products that are leaning into this trend include the fidget cube and fidget spinners.

2. The use of weighted blankets in dealing with insomnia

  • This trend was included because, in recent months, weighted blankets have increased in popularity whereby within the span of a year, they have become very trendy among celebrities and the social media masses.
  • SensaCalm and DreamCatcher are examples of brands that are leaning into this trend in dealing with insomnia.

3. Meditation is becoming the fastest growing health trend in America

  • Meditation was chosen as a trend because its popularity increased more than threefold in the US over the past five years, according to a new report from the CDC.
  • There has also been an increasing shift whereby doctors are moving from prescribing pills to treat ailments, to physicians prescribing outdoor plays in treating everything from pain, loneliness, anxiety, and burnout.
  • Calm and Headspace are examples of brands that are leaning into this trend whereby they even use subscription-based apps to pair with meditation pillows that vibrate to the music together with a pair of over-ear headphones.

4. The increased practice of Yoga Among U.S. Adults

5. The predicted trend in which there will be more simplicity in the mindfulness industry

  • Industry experts predict a trend in which, in sharp contrast to the technology-driven, metric-obsessed bio-hacking movement of the last several years, the mindfulness industry is predicted to get back more to a simplistic approach.
  • Homespun, nature-based and community-oriented practices are examples of lifestyle products that are leaning into this trend.

Research Strategy:

To commence our research, we looked through publications such as Forbes, Business Insider, Huff Post, Vox, BetterHelp, Atlantic, and the like. The rationale being to try and identify anything that is being done more and more often, over a period of time which involves a change in how things are done in the mindfulness industry. We carried out the research while paying particular attention to the industry as it relates to lifestyle and apparel products that are similar to apparel brands in this industry like Spiritual Gangster and products like weighted blankets and meditation products.

In adopting this research strategy, we have selected the trends that are consistently included and discussed in the available articles. Another basis for inclusion is the trends' popularity as more and more people are using/doing them. In concluding our research, we sought to find examples of companies, brands, and/or products leaning into each particular trend and included them.
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Mindfulness Space - Demographics

Meditation-related mindfulness products are more popular with older generations (45-64) while the younger adults (18-44) prefer yoga-based mindfulness products. Moreover, well-educated adults that have a high school diploma are more likely to purchase mindful and socially responsible products.


  • According to the Centers for Disease Control and Prevention’s National Center for Health Statistics, adults between the ages of 18 and 44 prefer mindfulness practices such as yoga more than those who were older.
  • On the other hand, meditation was most common among older adults between the ages of 45 and 64.
  • Children aged 12-17 were more likely to have used meditation (6.5%) compared to younger children aged 4-11 (4.7%) in 2017. (Source#2). The overall use of meditation among US adolescents increased to 5.4% in 2017 from 0.6% in 2012.
  • In 2017, the use of yoga as a mindfulness practice among U.S. adults aged 18-44 (17.9%) was more than twice that of adults 65 years and older (6.7%).
  • According to Nielsen, the buyers of socially responsible/sustainable products are young traditionals with smaller households and growing families. It is also reported that most of these consumers have start-up families, with young children under the age of 6.
  • A study by CGS also states that Gen Z are more likely than other generation to purchase socially responsible products. In fact, more than 50% of Gen Z would be willing to pay more for a sustainable product.

B Gender

  • Based on results from a 2017 CDC survey, women are more likely to purchase mindful products than men because women have a higher engagement rate in mindfulness practices such as yoga (19.8%) compared with men (8.6%).
  • Women (16.3%) are also more likely than men (11.8%) to use meditation and see a chiropractor (11.1% compared to 9.4%).
  • According to a survey by Fast Company, women were also more likely to buy socially conscious products.

Educational Level

  • Well educated adults that at least have a high school degree are more likely to purchase mindful products than those who have not attended or completed their high school. In fact, people with better education are more likely (85.3%) to engage in mindfulness practices than those (14.7%) who have not completed their high school education.
  • According to WebWire, a typical meditation user has a college or a higher education degree.
  • A Nielsen survey also supports these findings, stating that the buyers of socially conscious products are well-educated.


  • According to a study from Research Gate, people with family income levels of $35,000 and above are more likely to buy mindful products as the majority of them (~70%) engage in mindfulness and meditation practices.
  • The study further accentuated that just 33% of the people that meditate belonged to families with an income of $35,000 or below.
  • According to NCBI, the engagement in mindfulness practices is high among US citizens with income-to-poverty ratio of 1.04.
  • According to a Nielsen study, the buyers of socially conscious products are mostly those who have an income over $100,000 per year.

Geographic Location

  • According to WebWire, most meditation users live in the Western US states and focus primarily on self-improvement.
  • The above is further corroborated by a Research Gate study that states that people from the Western US region are more likely to purchase mindful and socially responsible products, as they are most likely (~33%) to engage in mindfulness and meditation practices.
  • People from the Northeast region are less likely to purchase such products, as just 17.7% of people from this region engage in mindfulness and meditation practices while the Midwest (~24%) and South (~26%) regions of the US perform more mindful activities compared to people living in the Northeast region of the US.
  • According to a Nielsen survey, the buyers of sustainable/socially conscious products mostly in urban environments.

Research Strategy:

We began our research by scouring through various media articles from Forbes, WSJ, Bloomberg, Reuters, and Live Mint. While information from these sources detailed the demographics of Americans who engage in mindfulness practices, it did not talk about demographics related to consumers of mindfulness products. As such, we looked at some of the companies that offer mindfulness products such as Spiritual Gangster, PACT, Amour Vert, and Alternative Apparel in order to analyze their consumers. We used tools like Alexa and SimilarWeb to form an understanding of the demographics of the customers. However, mostly data about the most searched products and website traffic was gathered through that search. As information about mindfulness consumers was not readily available, we assumed that people who highly engage in mindfulness practices also prefer socially responsible/sustainable products.
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Mindfulness Space - Market Size: United States

The 2019 market size of the mindfulness industry in the United States is estimated to be over $1 billion. Smartphone mindfulness apps hold the industry's largest market share by product.

Mindfulness Space - Market Size: United States

  • According to The National, the 2019 market size of the mindfulness industry in the United States is estimated at more than $1 billion.
  • The United States serves as the industry's largest market, with the majority of its trends being generated by smartphone apps.
  • According the report, viewpoints concerning mindfulness are changing as it is becoming widely accepted globally, including at the C-suite level.
  • Global News Wire reported that the 2018 market value of the mindfulness meditation application market in the United States amounted to around $134 million.
  • Inc. reported that the combined meditation and mindfulness industry market in the United States in 2017 was valued at $1.1 billion.
  • This figure accounts for approximately 7.4% of the U.S. alternative healthcare industry.

Research Strategy:

To satisfy this request, we first searched through reliable media sources and press releases for available market analysis, research, or surveys on the mindfulness space market size in the United States. The National and a collaborative source from Medium provided us with relevant information. After an exhaustive search, we were unable to find any data on how much consumers are currently spending on mindful and socially conscious products. We followed the strategy below to find the missing information.

First, we looked into news reports, press releases, and industry reports addressing the mindfulness space industry to identify any information on the amount of money consumers are currently spending on mindful and socially conscious products. Unfortunately, none of the sources had any data on this aspect of the industry. Most of the mindful industry analysis were on the industry's largest market product which is mindfulness apps. Next, we leveraged examples of the mindful and socially conscious products as listed in the research criteria to conduct further searches on their products, press releases, and blog posts. We found that one of the sources, Spiritual Gangster, had no listing for mindful and socially conscious products in the United States, and the company only began as a T-shirt establishment.

Our search revealed that the mindfulness market is part of a larger alternative healthcare industry. We performed a similar search for this market to find any listing of the amount of money consumers are currently spending on mindful and socially conscious products. This approach proved futile as none of the reports contained such information. We further searched, first on a regional scale and then on a global scale to identify any industry report on mindful and socially conscious products and from there, triangulate the value for the United States. We were unable to find any source available that contained any useful data.

Finally, we searched for any information in the public domain on the quantity of mindful and socially conscious products sold individually in the US or data on the revenue generated by any of the product types. However, we could not find such information. Most of the details available in the public domain addressed the sales of those products, but there was no information on mindful and socially conscious products as part of the mindfulness market or the larger alternative healthcare market.
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Mindfulness Space - Growth: United States

After an exhaustive search of market reports, articles, press releases, and expert and trend analysis, data on the projected growth rate of the mindfulness industry in the United States does not appear to be available in the public domain. However, we have provided useful insights into the mindfulness industry, such as the growth rate and value of the mindfulness applications market, as well as general information on the industry.


  • There are 9.3 million Americans that practice mindfulness and meditation. The Yoga market is expected to have a major increase and this is evidence why the mindfulness industry is continuously growing.
  • Mindfulness and mindfulness-based programs have become an important practice for Americans. It has been beneficial to the Western medical and psychological community because it helps people, regardless if they are sick or healthy.
  • Mindfulness is considered as one of the latest trend in the retail treatment segment because of its benefits like improving mood, aiding weight loss, reducing aging, and increasing IQ level.
  • "Studies have revealed mixed results, but some promising research suggests that mindfulness practices have the power to measurably alter brain structure and may help decrease stress, anxiety, and symptoms of depression; mitigate the suffering of those with chronic pain and inflammatory bowel disease, and increase well-being and quality of life."
  • "According to the 8th annual survey on corporate health and well-being from Fidelity Investments and the National Business Group on Health, released in April, 35 percent of 141 U.S. employers surveyed will have mindfulness classes or training in place this year—a 59 percent uptick over 2016—with another 26 percent considering it for the future."
  • Among yoga, meditation, and chiropractor, meditation has the highest growth in the past 12 months with a 14.2% increase. However, meditation is the second most popular alternative healthcare wellness practice next to yoga.


  • In 2016, the mindfulness meditation app market reached 14 million downloads (109% increase) accumulating $15 million in paid download and subscriptions.
  • Mindfulness, with meditation is now shaping wellness tourism, which is one of the fast-growing tourism industry.
  • The mindfulness meditation application market is projected to have an 8.5% growth between 2019 and 2029.
  • North America will be the leading geographical market for the mindfulness meditation application industry as American citizens practice this type of meditation regularly.
  • "With the growing usage of smartphone apps, a mounting number of users are installing mindfulness meditation apps, in order to overcome highly prevalent mental illnesses such as stress, tension, and anxiety. Thereby, increasing discussions about mental health and mental illnesses are harnessing consumers’ interest in meditation and mindfulness, which is likely to bolster the growth of the mindfulness meditation apps market in the upcoming years."
  • The key players in the mindful meditation application segment in the United States are Headspace, Calm, and Aura.
  • Owing to consumer's willingness to use their smartphones for more fruitful activities, key players in "the mindfulness meditation market are capitalizing on these trends to monetize their mental health apps."

Research Strategy:

We commenced our research into the projected growth of the mindfulness industry by searching for direct information and data points from articles, news reports, press releases, and industry reports addressing the projected growth of the mindfulness industry in the United States. Our focus was on the growth of consumer spending on mindful and socially conscious products like apparel & lifestyle (Spiritual Gangster, good hYOUman, gratitude journals, blankets, and meditation pillows). Unfortunately, none of the pre-compiled sources helped provide the requested information on the mindfulness industry, rather what we found was focused on the different segments of the mindfulness and meditation industry.

Our next strategy was to source for views and insights providing industry experts about the growth of the mindfulness industry in the United States and consumer spending and/or spending behavior on the industry. For this, we examined interviews, press release, media appearance, professional blogs and studies done by these experts. We reckoned that the growth of mindfulness, especially within the context of alternative healthcare, would provide ample insights from industry experts. However, this research approach was equally futile as most of the expert analysis and insights we found were about how depression, anxiety, mental illness are alarmingly increasing in the United States and how this illnesses affect a person.

In light of the failed strategies above, we sought to triangulate the projected growth rate of the industry using potentially available data points. First off, we tried to identify the different segments of the mindfulness industry such as yoga, apparel, gratitude journals, meditation pillows, etc., and then identify the projected growth rates for this individual segments, to at least provide an average growth rate of the industry. However, a thorough search of the public domain only provided useful projected growth rate data on the mindfulness meditation app market, which we have provided above as well.
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Mindfulness Space - Moving Towards Mindfulness

According to a survey by the CDC’s National Center for Health Statistics, the number of people that meditate in the united states has increased from 4% in 2012 to 14.2% in 2017. The changes in modern culture have resulted in pulling people towards anxiety and stress, which is making people deviate towards mindfulness activities which will help them adjust to modern circumstances.

Number of people moving towards mindfulness activities

  • About 14.2 percent of people in the United States are moving towards mindfulness activities such as meditation in 2017. In 2012, only 4 percent of Americans were meditating.
  • According to research from Business wire, roughly 9.3 million Americans meditate.
  • Mindfulness has become increasingly important to Americans as a means of helping people, "whether they be clinically sick or healthy."
  • Research shows that meditation is "identified as the fastest-growing trend, seeing a more than threefold leap in users."
  • Mindfulness is becoming a mainstream in the healthcare sector in the United States. It has been observed that physicians are now prescribing outdoor play, trips to the museum, and mindfulness to treat everything from pain, loneliness, anxiety, and burnout.

Increase in mindfulness and its benefits

  • People are gravitating toward mindfulness because of struggles with mental health issues like anxiety, distraction, and physical issues like chronic pain.
  • Changes in modern culture have resulted in pulling people towards anxiety and stress, which is making people deviate towards mindfulness activities which will help them adjust to modern circumstances.
  • According to research, Mindful breathing helps in overcoming stress and also fights reactions.
  • "Meditation helps people navigate stress, both acute and chronic."
  • Consistent mindfulness training improves mental focus. "A small study suggests that even 10 minutes of meditation a day can contribute to better focus.
  • Meditation boosts compassion.
  • Mindfulness reduces bias toward the negative, and toward others.
  • When mindfulness is combined with traditional approaches, it helps people with anxiety and depression work with rumination and troubling thoughts.

Did this report spark your curiosity?


From Part 01
From Part 02
  • "Mindful Apparel is an organic and eco-friendly clothing brand that was created in 2010. Our company ethos was initially inspired by Masaro Emoto's work in 'Messages In Water'. We believe that 'Words Have Power' and that what we say to ourselves and others has a direct impact on us at a cellular level."
  • "We both wear our own clothes everyday, under sweaters, on their own, to yoga, and even to sleep in. They are long in the body and arms and the fabric 'breathes' (as my mother would say). We hope you enjoy them as much as we do and we look forward to bringing you many more beautiful words in the future. Our message is simple. Words have power, so make a mindful choice."
  • "RighteouSouls is an online clothing company spreading inspirational and uplifting messaging through our apparel. Our products strive to help you embody a sense of connection to your inner truth, empowerment, and humankind. While wearing RighteouSouls you're part of a movement bringing peace, love, and truth to our shared humanity."
  • "We also aim to bring awareness to mental health through messages of self-love and introspection. Mental health is very important to our company and we stand in support of all methods of healing the mind body and spirit."
  • "Celebrate your mindfulness. Exude positivity and good vibrations. Wear your RighteouSoul on your sleeve for the world to see. Unite."
  • "Lily Lotus is an eco-friendly lifestyle company with a passion for living colorfully, mindfully and beautifully. Originally conceived as a line of stylish yoga lifestyle clothing, the brand has blossomed into a collection of everyday glamour for the modern active woman. "
  • "Our universally uplifting designs, stylish fit and ultra comfortable sustainable fabrics inspire a lifestyle of laid back luxury and positivity. Easy-to-wear and form-flattering silhouettes flow seamlessly between yoga, life, travel and leisure."
  • "Founded in 2001, Lily Lotus is now sold in premier studios, resorts, luxury spas and select boutiques worldwide. Our headquarters and flagship store are based on Oahu, Hawaii. "
  • "Hyde Yoga has been providing teachers and practitioners of yoga around the world with the best in organic yoga clothes since 2005. With a dedication to quality, environmental consciousness, and superior comfort, Hyde Yoga has created a line of yoga attire that works with your body to give you the best possible yoga experience while flattering your figure. With yoga clothes for women, Hyde Yoga is dedicated to giving true yogis high quality yoga gear that will last for years to come."
  • "Thanks for stopping by Soul Flower, an eco-friendly hippie shop with organic, boho hippie clothes! Calling all Kindred Souls and Free Spirits, Eco Warriors and Happy Hippies - Soul Flower is an earth-loving clothing brand for you. Mindfully made with eco-friendly materials and heartfelt art, we design our organic clothing with kind vibes from start to finish."
  • "We create clothing in a way that supports our planet, spreads a positive message, and most importantly -- helps you express yourself. You can make a difference with what you wear, so share the vibe and let your Soul Flower."
  • "Drop of Mindfulness is a yoga brand that since 2010 has developed activewear for women with an active lifestyle. Our philosophy is that workout activities should be fun and engaging. We encourage women to strive for the perfect balance between mind, body and soul."
  • "For those of us who experience stress, worry, sadness, and other unpleasant sensations, many times we spend so much of our time in our thoughts, thinking about the future and the past, forgetting to be mindful of the present moment that we are living in."
  • "Mindfulness involves acceptance of the present moment, intentionally and non-judgmentally. Proven to help those who experience stressors both emotionally and physically, the goal is to pay attention to our physical body, to breathing, to thoughts, and to our feelings. When we are able to acknowledge these sensations, we become able to tolerate the stressors by accepting that - like most feelings - they will run its natural course and eventually come and go. "
  • "The message on Magnesiam Apparel products serve as a reminder for ourselves and others we spend our time with to practice mindfulness, keep hope, and live in the moment."
From Part 03
  • "Weighted blankets began as a coping device in the special-needs community. Now the Instagram-shopping masses can’t get enough of them. The products help people relax and fall asleep."
  • "So when Chambers started her weighted-blanket company, SensaCalm, in 2008, she knew she hadn’t invented the device. Rather, she’d joined a tiny cottage industry of weighted-blanket makers—many of them small companies with names such as Therapy Shoppe, DreamCatcher, and Salt of the Earth Weighted Gear that sold blankets alongside products such as weighted vests, shoulder wraps, and lap pads. Research suggests that deep pressure on the body can calm the nervous system. "
  • "In recent months, weighted blankets have skyrocketed in popularity Within the span of a year, weighted blankets have become very trendy among celebrities and the social media masses. "
  • "Meditation’s popularity increased “more than threefold” in the US over the past five years, according to a new report from the CDC."
  • "Mindfulness is no longer considered a “soft skill,” but an essential part of overall health care. In the past year alone, we’ve seen a shift from doctors prescribing pills to treat ailments, to physicians prescribing outdoor play, trips to the museum, and mindfulness to treat everything from pain, loneliness, anxiety, and burnout. Researchers are looking into mindfulness-based therapies for PTSD, depression, and even as a therapy for chronic pain to undercut the opioid epidemic."
  • "There is an ever expanding presence of meditation as it is swiftly seeping into the day-to-day culture of the Western world. It seems to be everywhere these days, from yoga studios, to retreats, in schools, at the workplace, and even in phone’s app folders. Some scoff at this “hippie trend”, while many others are starting to see something special in it and hopping on board. We decided to take a look at the reasons behind the escalating interest in meditation and found that it is so much more than just another contemporary fad. Here are the reasons for the growing popularity of meditation."
  • "There’s no denying that meditation is on the rise in the U.S., and companies want in on the upswing. Not only are the big players getting more funding but so too are startups, which might be able to carve out their own niches. The Centers for Disease Control and Prevention last year reported on the significant growth of meditation in America. Since then the more established meditation startups have received increased funding, and new ones are getting in on the action too. Take Wave, a guided meditation app that’s all about the custom-made music that plays in the background. It just landed over $5 million in funding and hopes to differentiate itself by “leading with the positive,” as its founder said. For example, instead of looking for a practice to help you feel less tired, you’d search for one more energizing."
  • "Unlike rivals Calm or Headspace, the subscription-based app pairs with hardware: a pillow that vibrates to the music, along with a pair of over-ear headphones. Wave’s business model of subscription plus hardware parallels that of Peloton — and it presumably hopes it will have similar success."
  • "Speaking of Wave’s competition, Calm recently raised a whopping $27 million, putting the meditation company at a $1 billion valuation. Over the past year, the app has successfully launched Sleep Stories, or bedtime stories for adults — one of the most popular is read by actor Matthew McConaughey."
  • "Even Pinterest is looking to address mindfulness. It just rolled out a new Activities feature that aims to help users find a sense of calm when they search for things like “stress quotes” or “work anxiety."
  • "Based on the current climate of anxiety in the U.S., meditation and mindfulness will continue to be a growing trend. We’ll only see more companies that want to capitalize on helping us all feel just a little calmer."
  • "The number of those practicing yoga has tripled over the last four years."
  • "The use of meditation has increased more than threefold from 4.1% in 2012 to 14.2% in 2017. In 2012, chiropractic care was as popular as yoga, followed by meditation; however, the popularity of meditation surpassed that of chiropractic care to become the second most used approach among those surveyed in 2017."
  • "We’re seeing people starting to focus on mental wellness and self care in the same way that people started to focus on physical fitness in the 1970s,” said Ben Rubin, who co-founded 10% Happier with ABC “Nightline” co-anchor Dan Harris. He told Moneyish that this drive to take care of our minds is “being fueled by increasing anxiety and technology use. Our minds are more challenged than ever"
  • "Alex Will, Calm’s chief strategy officer, also predicts that mental fitness will be seen as equally as important as physical fitness as a major trend in 2019"
  • "And millennials are especially self-care obsessed, spending twice as much as Baby Boomers on self improvement such as such as working out, life coaching and well-being apps. Searching #selfcaresunday on Instagram draws more than 350,000 posts."
  • "Will added that 75,000 people download Calm each day, and the app’s downloads have more than doubled in the past year, from 15.2 million in December 2017 to 37.2 million this month. The company is also expecting to see revenues reach $80 million by the end of this year."
  • "Getting back to simple The predicted emerging health trend will be in sharp contrast to the technology-driven, metric-obsessed bio-hacking movement of the last several years. People are longing for permission to simplify, unplug and connect in meaningful ways. Enter rewilding. In human terms, rewilding means allowing the human animal to return to its natural state—moving and resting in conjunction with our circadian rhythms, without relying on apps or [fitness monitors] to tell us when, what and where. We instinctively know how to care for ourselves, so look for a move away from health gurus and fitness experts, and the emergence of homespun, nature-based and community-oriented practices"