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Part
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Mindfulness Space - Products Generating Buzz
Based on multiple positive reviews and appearances in "best of" listings, we have determined that seven trending products in the mindfulness industry are the Urpower Essential Oil Diffuser, the Wynd Personal Air Purifier, the GoLite Blu Energy Light, the Insight Timer app, the Spire Stone, the Lululemon Reversible Yoga Mat, and Seat of Your Soul's line of buckwheat zafu cushions.
URPOWER ESSENTIAL OIL DIFFUSER
- A general-purpose oil diffuser, useful for diffusing "your favorite scents while you meditate or are falling asleep."
- While there are several diffusers on the market, this is the one most commonly recommended by third-party lists of best mindfulness products.
- Brand and Website: Urpower
- Year founded: Unavailable
- Revenue: Unavailable
WYND PERSONAL AIR PURIFIER
- A low-footprint, lightweight, personal air purifier.
- Wynd's air purifier contains a built-in air quality sensor and a medical-grade filter in a lightweight, portable unit. This makes it ideal for clearing the air for breathing exercises both in and away from home.
- Brand and website: Wynd
- Year founded: 2014
- Revenue: Unavailable
GOLITE BLU ENERGY LIGHT THERAPY LAMP
- A portable light that "uses the natural power of daylight to improve energy levels and mood" by creating a 10,000 lux white light.
- This is another highly-recommended portable device whose claims are clinically-proven. Unlike many of the other products in this list, recommendations do not primarily recommend it for use in meditation, but as a way of maintaining energy during "winter blues, rainy days, or late night work sessions."
- Brand and Website: Phillips
- Year founded: 1891
- Revenue: €18.1 billion
INSIGHT TIMER APP
- Insight Timer is a freemium app, available on both iTunes and Google Play, which offers a library of over 25,000 guided meditations.
- This app is highly recommended not only in lists of top apps but also in lists of top products. The free library is enormous and Insight Premium, which offers "hundreds of 10- and 30-day Courses, Offline Listening, Night Mode, High-Quality Audio and an Advanced Audio Player" is only $5/month.
- Brand and website: Spotlight Six Software
- Year founded: 2008
- Revenue: $121,500
SPIRE STONE
- The Spire Stone is a wearable device that monitors one's breathing rate and counts one's steps and feeds that information to an app which interprets one as being calm, tense, or focused and issues notifications when there is a sudden change in one's patterns.
- As one review aptly puts it, "Remembering to be mindful can sometimes slip your mind." By detecting when stress levels build and issuing notifications, the tracking app can help train the wearer to stop and take a breather or meditate, training them to be mindful of their moods and emotional health.
- Brand and website: Spire Health
- Year founded: 2014
- Revenue: Unavailable
LULULEMON REVERSABLE MAT
- This simple reversible mat for yoga. This one comes particularly recommended after "exhaustive yoga testing." Even a new mat won't wobble and the user won't slip when changing poses. In addition, it rolls up into a tight, small package for easy transport despite having better than average cushioning for hips and knees.
- Brand and Website: Lululemon
- Year founded: 1998
- Revenue: $3.3 billion
SEAT OF YOUR SOUL BUCKWHEAT MEDITATION CUSHION
- A line of round and crescent-shaped zafu (meditation) cushions constructed of organic cotton with a buckwheat hull filling that is both durable and machine-washable.
- In addition to getting multiple excellent recommendations from professional reviewers, Seat of Your Soul cushions have received over a thousand reviews on Amazon with a 4.5 average rating. The buckwheat filling makes the cushion "easy to adjust as you align your spine" and perfectly contouring the individual's body and favored meditation position.
- Brand and website: Seat Of Your Soul
- Year founded: Unavailable
- Revenue: Unavailable
OTHER FINDINGS
There was some uncertainty about whether mindfulness products aimed at kids should be included in our list. In the end, we determined not to. However, there does appear to be a significant market for kids' mindfulness products, as shown by reviews on The Mindful Mom and the product line of Mindful Little Minds. It may be beneficial to explore this area in an independent brief.
RESEARCH STRATEGY
To best determine current trending products, we pulled numerous "best of" product lists from mindfulness-oriented websites and other media companies including, but not limited to, Bustle, Mellowed, and The Mindful Mom alongside mainline review sites like Reviewed.com. Our determination of what constitutes a "trending" product was based on finding it on multiple lists published within the past year. Note that while we focused on products sold in the US, not all of these products are manufactured in the US.
Having identified the most trending products, we located the company website for each and attempted to ascertain when each company was founded and its estimated revenue from either the company website or through repositories of company data like D&B Hoovers, Crunchbase, Craft.co, Buzzfile, and Owler. We found that some of these companies are not listed in any database at all, while other products are a very tiny segment of a much larger, older company's product line. A bit of digging found that the global market for mindfulness is only $134 million total, and based on just the number of companies we found in the course of our research, we understand it to be heavily fragmented. Hence, where revenue is not otherwise available, the company in question likely makes far less than $1 million in annual revenue.