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Who are Mickey Thompson Tires & Wheels's three major competitors and how are they differentiated from product and brand positioning perspectives?
Hello! Thank you for your question requesting a competitive analysis of Mickey Thompson Tires and its three major competitors. I have chosen Kumho Tires, Nitto Tires, and Hoosier Tires to include within my competitive analysis, which you can find in the attached spreadsheet. Please read my methodology for an in-depth look as to how I came to these three companies.
METHODOLOGY
I first searched for a trusted industry ranking of tires in the appropriate categories, hoping to find what experts believed to be Mickey Thompson Tires' equivalent competitors. I also searched for market share information, that might shed light on companies with a comparable market share to Mickey Thompson. However, I was not able to find any pre-compiled list in either category that was publicly available. After I determined there was no readily available industry information, I began to research in-depth Mickey Thomspon Tires' offerings, brand positioning, and estimated revenue to find the closest comparable competitors. I sought to find competitors that made similar amounts of revenue (as opposed to a very large tire company, such as Firestone, etc.) and that specialized in similar areas of tire production-- mainly drag racing, street tires, and light and medium truck and SUV tires. I compared pricings and amount of offerings in the specific tire categories listed above on a number of well-known online car parts retailers (such as Jegs.com). Through this comparison of offerings, pricings, and specializations, I was able to make a well-educated judgment call on three brands to include: Nitto Tires, Kuhmo Tire, and Hoosier Tire. Of course, it is quite possible that there are other competitors that might just as well be included with the following competitive landscape, but I believe the comparison between these three companies provides an accurate picture of the market Mickey Thompson tires is most actively engaged in.
FINDINGS
Please consult the attached spreadsheet for an in depth analysis of Nitto, Kumho, and Hoosier Tires.
CONCLUSION
In short, I have filled out the attached spreadsheet with an in-depth competitive landscape analysis for Hoosier, Kumho, and Nitto tires. I have researched such things as competitive analysis, target market, price point, etc.