The Met Partnerships

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The Met Partnerships

After conducting extensive research, we were unable to find any retail partnerships and, or brand licensing product partnerships that The Met has outside of its online store, as the information is not publicly available. However, we found that there are three Met store locations to purchase items according to The Met Store online. We detailed some helpful findings, and the research strategies used to determine that the requested information is unavailable in the research brief below.

HELPFUL FINDINGS

  • Crain’s New York provided insights regarding The Met Museum's retail partnership with Comme des Garçons, stating that "dovetailing with this year's Costume Institute retrospective on its designer, Rei Kawakubo. The co-branded merchandise is expected to fetch $4 million in sales when the show closes after Labor Day, double that of last year's show, Manus x Machina: Fashion in an Age of Technology.
  • Joanna Prosser is the vice president and general manager, merchandise and retail of The Met Museum. She handles everything management and merchandising related to the shops, catalogs, wholesale, and online store.
  • There are three Met store locations to purchase items, according to The Met Store online.
  • According to Vox, in October 2018, The Met opened its first exhibition of Native American art in its American wing, accompanied by a shop, selling work made by Native American artisans.

Research Strategy:

Your research team began by looking for any public databases and indexes that would have information about brand licensing/retail partnerships listed for The Met. Some websites reviewed include CrunchBase, Hoovers, and the New York Department of State. The team found information like jurisdiction, the names of some board members and branch companies within The Met parent company. However, the team was unable to find any info on brand licensing/retail partnerships.

Next, the team looked for any financial statements that might mention any brand licensing/retail partnerships. Some websites used in this strategy include those of the SEC and The Met Museum. The team was able to find info about various partnerships that The Met has with entities, to have workshops or to use images on Wikipedia, but none talked about brand licensing/retail partnerships. The search for SEC filings also failed to produce any results.

Furthermore, the team looked for any press releases or company announcements that talked about previous or current brand licensing/retail partnerships. Some websites reviewed include The Met’s newsroom and PR Newswire. The team found press releases related to partnerships, but they were related to the art displayed in The Met Museum or some initiative that they are a part of, and none referenced retail or brand licensing partnerships.

As a last resort, your research team looked for organizations or associations affiliated with The Met. The team hoped to find some connections between them that would lead to a listing of partnerships with The Met. Some websites reviewed include the American Alliance of Museums and Museum Association of New York. The team found information about museum professionals and exhibits, but none talked about retail or brand licensing partnerships.

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