Meow Wolf

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Meow Wolf Perceptions

Clients enjoy the excellent customer service and the New Mexico and military discount which makes it a bit affordable to get into the building. Others describe the place as a light show that meets a haunted house for art school kids. Many also appreciate the fact that with a ticket they get to have fun the whole day.


We leveraged sources like Trip Advisor, Facebook, Yelp and several others that had customer reviews on Meow Willow. We focused on current customer perceptions and sentiments. After going through the reviews from different sources, we made the following summary on what their audience say about them.

Extraordinary with so much fun

Customers find Meow Wolf to be exceptional and indescribable giving one a lifetime experience. They are amazed by the highly stimulating art extravaganza. Its combination of concerts, fun house, maze, playhouse, riddle, jungle, and a museum is quite exceptional. They also find it an ideal place for one to have fun with his or her family. Many people who have been to this place also appreciate the fact that their experience at Meow Wolf superseded their expectations.

They appreciate the thrilling experience that they receive when one goes into the dryer, refrigerator and ice machine. The soul-stirring experience they get while getting into the dark corners, the secret passageways, the nooks, crannies, and the abandoned house. The customers describe the meditative experience and the room with just music and lights as enjoyable and out of this world. They enjoyed the beautiful artistic interpretation of the themes of every room that took their breath away.

The availability of food truck onsite makes it convenient for individuals and families. Also, many appreciate the designated area where those with children can sit as they wait for meals. They also relish the appropriate description given to some venues like “psychedelic,”You can’t trip as we can", and “sorry-we’re.” So much fun in the house of eternal return. Many clients are eager to go back with their children when they are on school holiday. When there was a one-hour wait, many appreciate the kind gesture they received from the workers of Meow Wolf who gave them delicious hot drinks and kept them entertained. Those that have also watched the Meow Wolf origin story described it as inspiring, innovative, pure art and passionate.

Concerns raised by most clients

Due to the massive volume of customers who troop into building especially during spring break, some customers feel they waited for quite some time to get in. Others think that it is quite expensive and some would want additional discounts to be put to make it more affordable to many customers who would want to revisit the place. They would also want the charges of 3D glasses to be included at the entry.

During the winter season, some customers say that they were disappointed with the space heater that was not working. A few customers believe that the place is more suitable for children and teenagers. Some also think that the arts are overrated while others feel that the area is too crowded.

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Artistic and Cultural Tastes, Las Vegas & Denver

Funfair culture, food-related celebrations and cultural festivals, incorporation of arts in design, historical inclinations are some arts and cultural tastes of people in Las Vegas. Denver, on the other hand, has its arts and culture tastes placed on the commemoration of cultural events and celebrations, love for historical attractions and inclinations towards high-end lifestyles.


Fun and Fair Culture (Funfair)

Branded as ‘Sin City,’ ‘Entertainment Capital of the World’ and ‘America’s Playground,’ Las Vegas is a cultural destination valued by both internal and external tourist. The city is rich in diverse arts and culture and a lifestyle that remains attractive to various people from around the world. Las Vegas locals are culturally fun-loving and indulge in such activities all the year round. The feel in the city is eternally festival with overnight parties and poker playing as some activities that are common in the city. Taste and Sounds of Soul Food and Music Celebration is one of the funfair events celebrated periodically in the city and that attract hundreds of thousands of fans from within and without Las Vegas.

The Feel of Art in Design

As a culture, Las Vegans have made art part of their lives, from artistically designed buildings to five-star hotels that are art-inspired to neighborhoods that are entirely going arts. It points to a city whose residents are more interested in intrinsic interests that they fulfill through arts. The Las Vegas Arts District as an emerging neighborhood that has been refurbished to reflect the city’s love for arts and encourage more artists to flock the city. The Arts District is infamous for its monthly block party and art walk in which individuals enjoy food and music as artists showcase their pieces in open air galleries like the ArtSquare and the Arts Factory. Downtown Las Vegas, in every aspect, is the culmination of the ‘culture and arts feel’ in the city. From vintage hotel/casinos suggestive of a glamorous bygone era to iconic neon signs and the influence of organized crime, the place is a reflection of the city’s over-the-edge tastes and preferences in arts and culture.

Historical Inclinations

Over the years, the cultural tastes of Las Vegans have grown beyond circus arts, or Elvis impersonators to include the best art museums in Las Vegas that bring out the historical journey of the city. While tourists come to Local Las Vegas to get a feel of the ‘Sin City,’ locals are more inclined towards in pastimes that make their home feel more like a real community. Residents identify with the Las Vegas Natural History Museum for its preservation of prehistoric animals that were once found in the area and the Neon Museum for its display of vintage Vegas signs used for illumination the Strip from the1930s to date. The Mob Museum also interests locals for its historical reflections of the darker side of Sin City crime across America.

Celebration Food and Non-Indigenous cultures

Las Vegas residents have made it a culture to explore non-native cultures within the city through cultural celebrations. For instance, the Las Vegas Taste of the Caribbean is an event held annually in which locals celebrate the city’s hidden cultural exquisite tastes borrowed from other cultures like the Caribbean, West Indies, Latin America, and different international cuisines. In the event, people also the diversity in arts and culture from various parts of the world. The African Festival in Las Vegas is commemorated annually as recognition of the continents rich culture.


Commemoration of Cultural Events and Celebrations

“The Mile High City,” derived from the Colorado State Capitol building which stands 1609 meters above sea level. The Denver population prefer to hold in high regard, cultural events that are a reflection of the city’s lifestyle, history, and inclinations. Denver holds annual events to celebrate the Puerto Rican Culture, Ethiopian rich Habeshi Culture and the Denver Greek Culture among others. Music festivals, art shows, and food-related events form part of Denver’s year-round calendar.

Love for Historical Attractions.

Denver has some museums that act as historical and cultural preserves of Denver’s rich culture and heritage. The Golden Triangle Museum District and History Colorado Center are among historical attractions that demonstrate the value that locals put on historical attractions. The Denver Art Museum is itself an artistic masterpiece that has an assortment of over of 70,000 art objects collected from all over the world. The Brown Palace Hotel & Spa on 17th Street is a symbol of Denver’s western roots with its design and ambiance reflecting the same feel.

Inclinations towards High-end Lifestyles.

Shopping, dining, beer, breweries, and nightlife are some practices in the city that show the locals’ preference and priorities in a high-end kind of lifestyle. The Cherry Creek Shopping Center houses over 160 high-end retailers and stores including Apple, Tiffany & Co., Coach, Louis Vuitton, and Burberry among others. Dining restaurants such as the Fort has an Adobe ‘castle’ feel and provides superior menus often attached to cultural significance.


Compared to other US cities, Las Vegas is a hub of fun and enjoyment with locals used to the ‘live your life, who cares’ kind of attitude. Many tourists from all over the world choose Las Vegas over other US cities owing to its care-free culture that enables people to make the most out of their lives. Las Vegas is ranked 13th by the New York Times out of 50 world destinations to visit. While Las Vegas is characterized by debauchery kind of nightlife marked by overnight parties and staggering drinkers, the US, on the other hand, does not have a distinct way of culture and lifestyle, given the many groups that make up the population. There are other US cities like Chicago which has an almost similar approach to culture and arts but not to the level of popularity and reputation that Las Vegas has earned. Due to the uniqueness of its arts and culture, Las Vegas’ is a brand positioned higher than the rest of US cities. The American pop culture is common in the US with many individuals opting to pay attention to items like film, video games television programs and commercials, brand names and symbols, internet memes, sports, clothing fads, slang words and catchphrases, and even food.


Compared to the US, Denver is somewhat laid back in terms of arts and cultural exploration. While Las Vegans place value in simple care-free and fun-filled lifestyles, Denver locals are more interested in activities and events that are high-end experiential lifestyles which reflect the cities Western roots. On the other hand, various communities within the US such as Black Americans and Hispanics among other groups, have divergent interests depending on their states of residence and general beliefs. For instance, Black Americans in Denver have adapted to the city’s culture to the extent that they do not have the same culture as the same group of people in California. While Denver locals identify with specific cultural inclinations, the US multicultural. Denver city’s arts are often connected to the city’s Western origins while in the US, arts are a reflection of the diverse cultures that make up the country’s population. The resultant American art is an amalgamation of various artistic works from the Latin Americans, Caribbean and American artists. Even with the difference in culture between Denver and the US, the latter influences Denver’s locals on issues centered around political correctness, independence, sports, and food.

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Artistic and Cultural Tastes, Dallas & Austin

Both Austin and Dallas have vibrant art scenes that feature modern and contemporary art. Dallas is highly active and has been featured among the top ten US art cities. Austin is also a designated as a City of Media Arts by UNESCO and has various forms of art including abstract wall murals, and sophisticated sculptures.

Information for this research was obtained from credible publications, websites and news articles relating to the cultural tastes, preferences, and priorities of art in Austin and Dallas. Some of these sources include Business Wire, PR News Wire, the Dallas Art Association, Austin Visual Arts Association, Artsy, Ranker, and hashtagify. These resources contained information on the art offered in both cities, popular artists and current trends. Some of the terms that came up frequently relating to art in both cities include contemporary art, modern art, art with social relevance and indie art.



Dallas has become popular in the world of art with an increase in art purchases, superb museums, and active art collectors. Most of the art collectors are focused on contemporary art. It is currently ranked fifth on the "Top 10 USA Art Cities.” Trending hashtags relating to the Dallas art scene include #DeepEllum, #modernart #contemporaryart #abstract art and #etysocial.

Currently, Dallas has one of the largest art museums in the US which features a wide range of items ranging from contemporary art to Asian art. Last fall, Dallas art museums featured haute-couture, doll houses, Dada and surrealism. The city has a large Hispanic population, and its Mexican exhibition attracted 125,984 visitors. Additionally, Dallas is home to some of the most important private art collections in the world.

Some of the popular art destinations in Dallas include:

Dallas as an art industry:
According to the Business Council for the Arts, North Texas has the third largest arts economy in the US. An estimated $1 billion is spent annually on the art economy. This has tripled in the last five years with a 207% increase since 2012.

Some of the popular contemporary artists in Dallas include:
  • Kyle Steed: Uses doodle style art that makes a big impact.
  • Alicia Eggert: Uses neon letters and larger than life sculptures.
  • Sherry Owens: Sues crape myrtle trees as a medium for carving, painting, and cutting.


Austin has a very vibrant but conventional art scene that features abstract wall murals, sophisticated sculptures, and other art varieties. Some of the trending hashtags relating to art in Austin include #abstractart, #handmade, #oilpainting, and #newart.

One factor that has contributed to the growth of the art scene in Austin is the establishment of art organizations and creative hubs whereby artists can live and showcase their work to the public. According to UNESCO (United Nations Educational, Scientific and Cultural Organization), Austin has been designated as the City of Media Arts.

Austin is considered as the home of contemporary art at the Jones Center. Additionally, there are street fairs, festivals, the Mexic-Arte Museum, the West Austin tour, and the Big Medium East tour that are used as platforms to showcase art. Similarly, the Fusebox Festival and the Cathedral of Junk also features eccentric arts.

An interesting aspect of art in Austin is that it covers various topics, ranging from politics, identity, and race. One example is the SXSW 2019 (South by Southwest) show that features contemporary artists covering current political and social issues.

Some of the popular contemporary artists in Austin include:
  • Sedrick Huckaby: Showcases matters relating to ordinary people by drawing portraits of African Americans.
  • Vy Ngo: She is an abstract conceptual artist currently located in Austin although she grew up in New York.
  • Ryan Runcie: Makes use of color and his bi-racial experiences to blur the lines of race.
  • Court Lourie: An abstract expressionist that has won awards for her brush strokes and vision.
  • Angela Navarro: An abstract expressionist with pop and avant-garde work.
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Immersive Performance Companies

In this study, we found that three examples of immersive performance companies are Cirque du Soleil, Punchdrunk, and Below is a detailed explanation of our findings.


Cirque du Soleil was formerly known to the public as Les Échassiers de Baie-Saint-Paul (The Stiltwalkers of Baie-Saint-Paul). This company started in early 1980 in a small town on the north shore of the St. Lawrence River, where its eclectic show included jugglers, dancers, fire breathers, and musicians. In 1984, it brought its road show across the province. Cirque du Soleil then toured in the U.S. for the first time in 1987. The company toured Europe in 1990. In 1993, its first show called “Mystere” started in Las Vegas, and is still being performed at present. This is currently the longest running show in Las Vegas. Cirque du Soleil also expanded its mobile troupe in 1993, beginning in South America and Asia, then the rest of the world. The company distinguishesd itself by its unique take on a circus since it is animal-free, arresting, dramatic, stunning, and reflective. Its performances greatly attract its audiences with the performers’ outrageous costumes, magical lighting, and original music.
Guy Laliberté, the main motivation for the troupe’s growth, dubbed the company’s new mobile troupe in his own words, “The sun symbolizes youth, energy, and strength”. In Cirque du Soleil’s first tour, the company promoted itself with the slogan, “We Reinvent the Circus,” which made people of all ages want to see the new circus. Its detailed set design, stage with seating on all sides, and active audience participation, both physically and imaginatively, was the sample project that formed the refined template, which has been the foundation of every new Cirque du Soleil show since. An article published by The New York Times on April 12, 1991, showed how Cirque du Soleil formed its audiences. The company continued to be a performing troupe worldwide. It has currently 23 shows: 12 shows on tour, one show in Mexico, and 10 shows in permanent cities in the U.S. Overall, the company has been successful by creating a new product that incorporates “the Circus” with other forms of art.
Punchdrunk Global LTD is a London-based firm formed in 2014 and founded in 2015. Since 2011, an interactive performance called “Time Out” has been running at the McKittrick Hotel on West 27th Street in New York City. It was recently closed, but was opened instead in Shanghai. A review of Time Out mentions that the performance’s dark, smooth, and gorgeous installation is astonishing both in size and detail. Audience members who are silent have been given scary white masks and sent off into in a six-floor warren of vignettes, while attractive actor-dancers who are roaming around act out mysterious scenes that were inspired by Macbeth and Hitchcock. “There are more than 90 different spaces to explore, ranging from a candy shop to a cemetery.”
Punchdrunk distinguished itself in immersive theater through different avenues. Successful theater performances were broadened with a book chapter on “Redefining Visceral Performance” in 2009 and a book with 130 pictures taken of one of its performances called “The Drowned Man: A Hollywood Fable”. It has also built a name and recently expanded into custom immersive experience for artists and corporate clients. Some of these experiences include Rihanna’s latest tour kick-off party, TBS' launch of Season Two of Search Party, and a virtual reality experience for 2016 Cannes Festival. Overall, the company has become successful in a short period through creating “theater”, and breaking down the fourth wall to enable its audience members to touch, feel, and smell its performances.
FULLDOME.PRO is a relatively new company that utilizes virtual Reality, 360-degree projections, and dome facilities to provide immersive performances. One of the company’s signature installations is Wisdome LA (an immersive experience park in Los Angeles, with five domes, that provides virtual reality and 360-degree audio and visual performances). It has regular and special musical performances that are scheduled until the end of 2019. distinguishes itself by the dome-shaped installations it uses that get people’s attention, and is still expanding its market by: 1) going where there are large groups of influencers (installation at Coachella), and 2) involving itself into accepted art displays (middle of the art museum in Los Angeles).
The company is expanding its scope in different cities and corporate events with the help of its 14 different sized domes that can hold one person to 1,200 people from any place. It has provided domes for cocktail parties to Comic Con. Furthermore, is expanding worldwide with current events in different countries like Thailand, China, Australia, Russia, and Africa. Overall, the company has been successful by adapting to a new technology, virtual reality, and incorporating it to improve the entertainment experiences of the people.

From Part 03
  • "With superb museums and a community of active, über-wealthy collectors, Dallas’ reputation as an important city for art purchases is soaring"
  • "“Dallas is one of the largest and most sophisticated collector markets in the world, and most people do not even realize it,” says Scott A. Barnes, CEO, founder, and chairman of ArtBanc, a local firm that offers global collection management and sales services. “Some of the best collectors in the world are in Dallas.”"
  • "The most prominent among them—Howard Rachofsky, Deedie Rose, Marguerite Hoffman, and Kenny Goss—nurture a passion mainly for contemporary art. But other genres, including western and Texas art, also have their devotees here."
  • "“Here, people are buying national and international art, and they’re not afraid.” "
  • "In a recent ranking of the “Top 10 U.S. Art Cities” by the travel website, Dallas came in at No. 5, behind only Washington D.C.; San Francisco; Santa Fe, New Mexico; and New York. "
  • "From surrealism to dada, doll houses to haute couture, the fall museum calendar is full of major exhibitions. "
  • "It holds bragging rights to being home to one of the largest art museums in the U.S. and the largest arts district in the country. Whether you’re interested in modern art or art from Asia, here’s your guide to exploring one of the most underrated arts destinations in the U.S."
  • "Dallas is a peripheral art city that allows artists to work unencumbered, but paired with Dallas’ own insecurity and conservativeness it suffers a Sisyphean fate. Luckily, there are some things happening in the city that can foster a promising future. "
  • "As home to some of the most important private art collections in the world (Howard Rachofsky, Deedie and Rusty Rose, Marguerite Hoffman, the Karpidas Collection), Dallas has many special spaces where the general public can experience and live with art. This allows for potentially higher visual literacy that could be quite unlike any other city in the country."
  • "Green House Market, an almost hidden gem at NorthPark Center, pairs delicious farm-to-table fare with contemporary paintings and sculptures by Darren Bader, Margaret Lee and Katherine Bernhardt."
  • "The Dallas-Fort Worth area has a thriving art scene and should be on any art lover's bucket list."
  • "If you love art, the Dallas-Fort Worth area is definitely the place for you. The largest contiguous arts district in the country, the area boasts art museums, street art, sculpture walks, galleries and art festivals. Grab a map and your walking shoes, and feast your eyes on the displays in these museums and arts areas."
  • "The Bishop Arts District is home to more than 60 independent boutiques, restaurants and bars and coffee shops. It’s a haven for hipsters and the avant-garde, serving as the perfect place to pick up a few new art pieces, handmade decor or eclectic gifts"
  • "DEEP ELLUM East of downtown Dallas, this historic district was founded in 1873 and has become a center for music and art. It’s the largest entertainment district in the region, featuring more than 60 restaurants, 20 music venues and 30 shops. But the neighborhood can’t hide its artsy side, with street art, graffiti, sculpture gardens, public art exhibitions and art galleries. "
  • "A recent study gathered locally by the nonprofit Business Council for the Arts found that North Texas now has the third-largest arts economy in the nation, one whose economic impact has tripled in five years in the Arts District alone, going from $128.6 million to $395.8 million. That's an increase of more than 207 percent. The city as a whole showed an increase of almost 300 percent"
  • ""We are almost a $1 billion-a-year arts economy," Scripps says."
  • ""We have one of the largest Hispanic populations in the country," Scripps says, noting that the Dallas Museum of Art welcomed 125,894 visitors to its recent Mexico exhibition, including more than 37,000 who attended on Sundays when the exhibition was free."
  • " Research for the study, titled "Arts & Economic Prosperity 5," was gathered locally by the nonprofit Business Council for the Arts. The study states that North Texas' arts and culture industry "generates $1.47 billion in economic activity and supports 52,848 jobs annually." "
  • "The North Texas region, the study reports, is now the third-largest arts economy in the nation, trailing only the metropolitan areas of Washington and Philadelphia — though New York and Los Angeles declined to take part in the study."
  • "The new study, with data confined to the 2015 fiscal year, reports that the "economic impact of the Dallas Arts District has tripled in five years, going from $128.6 million to $395.8 million." That alone is more than a 207 percent increase. The city as a whole showed an increase of almost 300 percent."
  • "Drive through Dallas or search through Insta-worthy Dallas photos and you’ll probably come across Kyle Steed’s work. His work is simple in nature, sometimes referred to as a “doodle-style,” but makes a big impact with viewers, especially on large scales. "
  • "The work of Sedrick Huckaby of Fort Worth is moving to say the least. Huckaby draws portraits of people in the African American community hoping to show that ordinary people matter. "
  • "The Texas state shrub is the crape myrtle tree, a shrub that has inspired Sherry Owens and her artwork for over 25 years. Owens collects discarded crape myrtle trees and then works with them through cutting, waxing, painting, and carving, before sculpting them into beautiful art pieces. Her work has appeared worldwide and even at Dallas’ very own Love Field Airport. Owens’ work is really something special to behold and a true testament of the cycle of life and nature."
  • "Alicia Eggert has a lot to say as an artist, and it’s often in big, bright neon letters. The interdisciplinary artist lives in Denton and is most notable for her larger-than-life sculptures that spell out words or sentences like “FOREVER” and “All that is possible is real / All that is real is possible.” She’s been the recipient of a TED Fellowship and has shown her art all around the world; all the while creating new pieces for solo shows in Dallas and teaching art at the University of North Texas."
  • "Austin is a magnet for creatives, drawing a mix of artists, actors and musicians who make up the city’s ever-growing indie arts scene. "
  • "Co-Lab Projects is an artist-run nonprofit organization that provides exhibition space for local artists to display cutting-edge contemporary works (including video and film), installation pieces and performance art. "
  • "Flatbed Press and Gallery, located in the Flatbed Building, is a nationally recognized gallery and studio that exhibits contemporary artists’ works on paper. "
  • "You can’t miss Art for the People, nestled in a colorfully painted former cottage in South Austin. This funky gallery and boutique sells the works of more than 120 Austin artisans. Here you’ll find everything from paintings and sculptures to jewelry and home decor. Art for the People regularly hosts art openings and classes."
  • "Austin's vibrant art scene is everything but conventional, lacking nothing when it comes to creativity and imagination in the presentation of all types of art around the city. From sophisticated sculptures to abstract wall murals and everything in between, this guide will help you find the best art adventure for your interests."
  • "“Creativity is the engine of Austin’s prosperity. Arts, culture, and creativity are essential keys to the City’s unique and distinctive identity and are valued as vital contributors to our community’s character, quality of life, and economy.”"
  • "Austin’s cultural landscape includes both established cultural organisations as well as creative hubs, where creatives live, work and showcase their work. In addition to fixed cultural events such as Austin Fashion Week, Austin Poetry Slam, O. Henry Pun-Off, Art City Austin, Bat Fest, Austin City Limits Festival, and South by Southwest, the city hosts a mix of more informal, fringe activities, also key to its overall cultural offerings. "
  • "It was recently designated as City of Media Arts within UNESCO’s Creative Cities Network "
  • "Whether you're surrounded by art at Big Medium's East or West Austin Studio Tours or just taking it in as part of a festival or street fair, you'll surely note that our art scene is comprehensive. "
  • "There are galleries, like the Contemporary at the Jones Center, which feature new and established artists alike. Museums dedicated to our diverse cultural heritage, such as the Mexic-Arte Museum and the Carver Museum, which collect, preserve and exhibit our cultural treasures."
  • "We honor our Texas history, as well, at the Bullock Museum. And celebrate our eccentricity with the Cathedral of Junk, the Fusebox Festival and many more displays and events around town."
  • "Austin also has a highly active visual arts scene. Covering a range of styles and mediums, the city’s contemporary artists use their creativity to tackle subjects such as race, identity and politics."
  • "Maness’s career as a scenic artist spans 25 years, and she has taught master painting courses across the United States and abroad."
  • "Angela Navarro’s Abstract Expressionist, Pop and avant-garde work has earned her much praise on the Austin art scene. "
  • "Court Lurie’s Abstract Expressionist work has found its way into private and public collections across the United States. Although her work can appear chaotic, Lurie is precise with her brush strokes and vision. In 2006, she won the Juror’s Award from Gladys Nielson at the Womanmade Gallery in Chicago, a coveted recognition. Lurie runs a fine-art studio in East Austin."
  • "A first-generation American born to Jamaican parents, Ryan Runcie draws inspiration from his experiences as a biracial person in Texas. Sharpening his talent as a portrait artist, Runcie bends the rules of color to purposely blur the common lines of race, ethnicity and stereotypes. A studio artist, Runcie hopes that he can play “a role, no matter how humble, in beginning a cultural shift in how we view ourselves and each other.”"
  • "Growing up in small-town Pennsylvania as a Vietnamese American, Vy Ngo wanted to get out and surround herself with more diversity. After stops in Philadelphia and New York City, Ngo landed in Austin. Initially, Ngo was not the abstract and conceptual artist she is today, instead pursuing a career in medicine."
  • "SXSW Conference programming shows some love to the art world with the debut of the two-day Art Series of Sessions as part of the Design Track. On Mon., March 11 and Tue., March 12, look for a handful of deep dives into topics facing the contemporary art community, from the impact of technology on the creative community to inequality within the arts and the changing roles of women. Speakers and panelists include visual artists, designers, curators, researchers, technologists, patrons, and representatives of artistic and scientific institutions. "